Bosch China opens a new round of corporate brand communication activities
Jiang Jian, Vice President of Bosch China Corporate Communications, stated: "With the development of the market and changes in customer needs, innovative technology is no longer the only factor in achieving business success. In the future, the brand will become a more important force. How to make Bosch's The brand is more attractive, and gaining more recognition and love from Chinese consumers has become an increasingly important part of Bosch's strategy. This is also the purpose and original intention of our new round of brand promotion in China." This round of corporate brand communication activities also spread Bosch's new brand positioning to a wide audience. As a partner that helps global customers and consumers, Bosch is passionate, inspirational, pragmatic, and trustworthy, serving the market with quality, superior products, global distribution, and corporate responsibility. One of the visual manifestations of this brand positioning is the new brand image design that Bosch released globally earlier this year. The more perceptual and colorful brand image reflects Bosch's flexible and diverse product and service concept, as well as the changing trend of the Internet of Things business strategy. This new Bosch TV advertisement and print advertisement is based on the brand-new positioning. It uses the new brand image design as a carrier to interpret the theme “Your Beauty, Bosch Helps You†with a beautiful picture of life. It is worth mentioning that for the first time, Bosch ads included sensor-related products, which clearly demonstrated the Group’s determination to expand in the area of ​​interconnection. Since 2015, China has become the world's second largest market for the Bosch Group, which is of strategic importance to the Group. Bosch hopes to focus on local customers and end users to create a more localized brand image. This round of corporate brand communication activities will focus more on business-related Midwestern cities, aiming to establish brand awareness and reputation in new cities and lay a solid foundation for future long-term business development.
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