Dongfeng light truck wants to break the country's four new patterns
In 2014, the introduction of the State IV emission regulations and policies broke the “decentralized†pattern of the light truck industry with its original hills, mixed forces, and chaotic competition. The strict unification of industrial upgrading standards made the light-duty card market structure change quietly, and the pseudo-card storage system was in a weak position. , get the four countries have the world. How to take advantage of this change and become the new competition focus of major auto power manufacturers in the industry? As the industry's first group army, Dongfeng Light Trucks strived for change and intended to compete for more shares in the country's new pattern.  PVC Paste Resin Younglight Brand Inner Mongolia Chenhongli was established on September 2, 2004. According to the national industrial policy, the company adapts to optimize the product structure and plans to invest 2.6 billion yuan to build a large-scale project with an annual output of 200000 tons of caustic soda and 200000 tons of PVC. The 100000 t/a caustic soda and 100000 t/a PVC projects of the first phase project were started in September 2006, and can be put into operation in the first half of 2008. This project adopts the most advanced international production process at present, and key equipment is imported from abroad. It has the characteristics of high product quality, low cost, pollution-free, and strong market competitiveness. The production capacity of PVC Paste Resin is 80000 tons/year, gloves material C-155, and bulk material C-125. Pvc Paste Resin Younglight Brand,Paste Pvc Resin C-155,Emulsion Grade Pvc Resin,Foam Wallpaper Paste Pvc Resin Henan Chuange Industry CO.,LTD , https://www.cgpvcresin.com
Dongfeng National IV Light Truck Race Exhibition
On September 21, 2014, in Yanbian, Jilin, the 2014 Vetten International Cycling Race was held with the theme of "Ride it! Begin with an ecological civilization". The 22 Dongfeng light trucks equipped with the advanced technology of the State Fourth Group are the sole designated dedicated truck tracking service organizing committee for the competition. They are responsible for the closed loading and transportation of participating vehicles due to their high power, comfortable driving and environmental protection. The outstanding performance of fuel-efficient and highly praised by the organizing committee has demonstrated the strength of its green environmental protection logistics in this major international environmental protection event. This is also the first time that the Dongfeng National IV Light Truck, which has been fully upgraded, has officially appeared in international competitions.
On July 19, Dongfeng Light Commercial Vehicle Marketing Co., Ltd. (hereinafter referred to as “Marketing Companyâ€), a marketing unit of Dongfeng Motor Co., Ltd. (hereinafter referred to as “Dongfeng Motor Co., Ltd.â€) in Wuhan, Hubei Province, held in mid-2014. At the working meeting, the participants were given a full-fledged advocacy: “We must revitalize the national auto industry, and we must also maintain the green mountains and waters, actively support the national auto technology, industrial upgrading, and participate in smog control, as the national team to manufacture light trucks. The duty of incumbency is also our glorious mission. We must respond to the country's four emissions upgrades. We are ready for products and services."
Energy-saving and emission-reduction are the voices of the times. In the face of a new round of emission standards upgrades, Dongfeng Motor Co., Ltd. will upgrade its technology at the first time and actively launch the market. It is understood that there are two technical routes to achieve the "National IV" emission standard in the country. The first is to add a urea tank on the exhaust system, that is, the high pressure common rail + SCR line; the other is before the silencer. Installed DOC/POC post-processing device, high pressure common rail + EGR route. For the above two "National IV" technology routes, Dongfeng light trucks have long been reserved, and the "National IV" upgrade full coverage has been achieved on Dongfeng Kaiput, Dongfeng Ruiling, Dongfeng Dolika and other major brand models. By the end of this year, Dongfeng Light Trucks' four product lines will further improve and cover 44 types of four types of cabs and 16 types of engines to meet the needs of different users.
As the state-owned national team, the reaction speed of Dongfeng Motor Co., Ltd. shows its full support for the environmental protection of public welfare and public confidence, but also shows that as an early layout of the national four, the five automatic engine technology, and truly has a core power resource company, Dongfeng Motor The stock market's intentions should not be overlooked.
National Policy Industry Upgrading
Since May of this year, the country’s determination to rectify haze and enforce environmental protection has caused a wide range of shocks in the commercial vehicle industry. This has led to industry-wide suspension of rectification, and major light truck companies have experienced different levels of sales decline. 4.8%.
According to insiders, under the mentality of calling the “wolf†for many years, the industry has relaxed its emphasis on the upgrading of the national laws and regulations. This time, the country’s four really come, and the industry must be self-disciplined and rectified while upgrading the industry. This will certainly produce pain. However, industrial upgrading is an irresistible trend. With the steady growth of investment in fixed assets across the country, continued development of urbanization and the development of the logistics industry and other development dividends, will maintain the rigid demand for light trucks long-term. The impact of State IV is short-term. From the perspective of medium and long-term development, the sales growth of the light truck market is higher than that of heavy trucks.
Analysts pointed out that the only manufacturers with core power resources and autonomous power resources are concentrated in several large companies such as Futian, Dongfeng, and Jianghuai. This means that in the next four national eras, product branding will be further concentrated. The strict implementation of the Fourth National Regulations unifies the rules of the market game and will not only bring about changes in the mode of transport, the total volume and structure of the market, but also bring about consumer upgrades and changes in end-of-line marketing and service models. At the same time, the requirements for 4S shops and service capabilities of light vehicles will be further enhanced, which will greatly promote the vigorous development of the automotive aftermarket.
Ding Shaobin, party secretary of Dongfeng Automobile Co., Ltd., said, “The light truck industry is now facing reshuffling, and the pattern of upgrading has come. It is not that we have changed the situation, or that the situation has changed us. State IV. This is the mission that the era has given to the industry.â€
Dongfeng light trucks realize curve overtaking
Opportunities are contained in the challenges and flashes begin in dilemmas. Car companies that are fully prepared for goods and services are expected to regenerate in this transformation. The light truck business of Dongfeng Motor is one of the representatives.
Xu Changming, Director of the Resource Development Department of the State Information Center, determined that if the production consistency laws are strictly implemented in the second half of the year, the products will all be upgraded to the National IV product, which will require the addition of 1 million qualified National IV engines, that is, a one-time increase in demand. There may be bottlenecks in the engine supply, affecting the production and supply of products. Xu Changming also believes that because of priority procurement and priority cooperation and research and development, large manufacturers are more prepared for engines, and there is greater opportunity in the fourth national light truck era.
For Dongfeng Motor Co., this problem does not exist. Because of the autonomous engine, this point has its advantage. “At present, the production of the four engines of various manufacturers is relatively low and the cost is relatively high. We have our own engine. Taking advantage of this opportunity will also enhance our brand image in the industry.†Ding Shaobin said.
It is understood that as early as 2008, Dongfeng Motor Co., Ltd. has already started to deploy power products that can meet higher emission standards. Dongfeng Light Engine Co., Ltd. was established in Shiyan City, Hubei Province, and imported from Nissan, which can meet the country's three countries and four standards, and has upgraded five countries. The ZD30 engine, the core power product of the National Six Potential, was put into mass production the next year. Two years later, in order to adapt to the domestic car environment and meet customer needs, Dingfeng and Nissan’s technical resources were combined. On the basis of the ZD30 platform, an affordable engine D28 was developed and quickly implemented on the mid- to high-end light truck—Dongfeng Ruiling. The matching equipment not only won the "fuel saving championship" award in the industry competition for two consecutive years, but also passed the market inspection for more than three years, and it perfectly combines ZD30 with comprehensive indicators such as high power, low emission, low fuel consumption, low noise and high reliability. The D28 engine has been widely praised by customers and has formed a good reputation. At the same time, Dongfeng Cummins Engine Co., Ltd., which is the earliest domestic company with world-class power and Cummins engines, also has the advanced technology level in the industry and has the advantage of exclusive preparation. Dongfeng Motor Co., Ltd. has this ambition and stands at the high point of industrial transformation. "Heavenly days" and "geographical advantages" are all there, only to "people and peace."
“Our company has its own R&D engine, as well as the engines of Weichai, Yuchai, and Chaochai, which are purchased externally. We have ample opportunities to select engine products suitable for the market, and we can also control the cost to the best. This is our The advantage lies in." Ding Shaobin introduced.
“In the fourth stage of the country, we must change the weakness of commodity competition before the third national period. In the past few years, we have not strengthened investment in the light truck business in the business expansion of Dongfeng Motor, making our cab design and engine business lagging behind. Competitors.†Ding Shaobin did not evade the disadvantages of Dongfeng Motor’s shares in the competition in recent years. Indeed, due to slow product updates and slow response to the market in the past few years, Dongfeng Light Truck's market position was in the industry's first camp, but fell from second to third. Nowadays, the fourth national emission upgrade that tests the technical strength of the enterprise is a good counterattack for Dongfeng Motor’s light truck business.
Dongfeng Motor Co., Ltd. used this as an opportunity to make up for shortcomings and tried to surpass it. Ding Shaobin introduced that in the first half of this year, Dongfeng Motor Co., Ltd. made great efforts in the product development of light trucks. The Department of Product Planning has expanded from the previous dozen people to the current 70 people, and the functions have been further expanded. At the same time, the product development institute light card center. Integration of pickups and mini-vehicles has strengthened support for the light truck business. It is precisely because of these two changes that we have been able to guarantee the development progress of the Fourth National Product and the layout of our products. It is expected that the Dongfeng light truck cab will be fully switched in 2018 and enter the “fourth generation†Dongfeng light truck era.
According to the person in charge of the Dongfeng Motor Co., Ltd.'s product research and development institute, Dongfeng Light Truck not only has an excellent and comprehensive national IV technical route, but also has excellent handling performance and has achieved innovation and upgrade in many aspects. LCD luminaires, MP5+ reversing images, dual-assisting systems, aviation seats, and vehicle-to-ground heights of only 940-980mm not only increased driving pleasure, but also achieved the user-friendliness of driving and the convenience of handling. It also achieved the convenience of cargo transportation.
Zhou Yong, a representative of dealers from Suzhou Dongshen, said that the market potential of Dongfeng Light Truck IV is huge. Dongfeng light truck has a wide range of product lines, good configuration, and higher cost performance than competing products. It has strong competitiveness and appeal in the four national markets, allowing dealers to have confidence in the country. Yan Zhiwen, a dealer representative of Foshan Shunji, who has cooperated with Dongfeng Motor Co., Ltd. for 15 years, said that with the implementation of the Fourth National Regulations, we actively import Guosi products. Up to now, over a thousand units have been sold in Foshan area. The perfection of the national 4 light truck product line, high product performance, stable brakes, reliable transportation and excellent chassis made Dongfeng Ruiling and Dongfeng Kaiput's brand widely recognized in Foshan.
“We are ready for both products and services.†With the full replacement of the National 4 Light Trucks, due to the influence of domestic oil product quality and user operating habits, it will certainly put higher requirements on the services of the Fourth National Product. Zhang Xiaofan, general manager of Dongfeng Motor Co., Ltd., said that allowing customers to experience value-added service is the company’s consistent pursuit, and the services for the company’s products are also being upgraded. To this end, Dongfeng Motor Co., Ltd. has established a service iron triangle mechanism based on the iron triangle mechanism of commodities, and has implemented a dual-drive mechanism for “commodity + service†to support the country’s fourth country. The company set up a service security team, and has established a full-fledged national reserve from the manufacturers to the service stations. It also devoted a great deal of effort to the training of the country’s four products, service training, national maintenance manuals, the distribution of emergency spare parts for Guosi Parts, and the efforts of the National IV dealers and customers. . Based on the implementation of the “four-four-hour†time-limited service commitment system in the existing full-service network, the customer care “100-thousand-thousand-thousand†service project was added. In other words, visit 1000 customers and carefully understand the initial quality of the new car; conduct interviews with 100 customers and position customers on the portrait; follow-up service with 10 customers, conduct research on customer's job characteristics and individual needs in order to provide better Service support.
"Dongfeng Motor Co., Ltd. has responded to State IV with a very proactive attitude. We promised the government, the market, and the public to resolutely implement the established regulations and policies of the four countries. From now on, we will no longer produce products under the third country; next January 1 The beginning of the day will no longer produce products under the State 4. It is believed that with the advancement of the National IV, Dongfeng Motor will achieve a curve overtaking in the industrial upgrading and the change in the competitive landscape, said Ding Shaobin.