Dongfeng Liuqi and Dongfeng Cummins sign strategic cooperation agreement

China Trucking Network Comprehensive Report: On July 13, 2015, Hubei Liyang, Dongfeng Liuzhou Automobile Co., Ltd. and Dongfeng Cummins Engine Co., Ltd. formally signed a strategic cooperation agreement. The signing of this strategic cooperation agreement means that the two parties will build a strategic partnership in the future, and jointly create a broader market development prospect by combining strengths in products, markets and services. General Manager of Dongfeng Motor Co., Ltd., Yang Qing, Chairman of Dongfeng Cummins, Cheng Daoran, General Manager of Dongfeng Liuzhou Automobile Co., Ltd., Vice President of Cummins, General Manager of Dongfeng Cummins Engine Co., Ltd. Wang Ning, Deputy General Manager of Dongfeng Cummins, Huang Naixu and Deputy General Manager, Lai Yun Qing, assistant general manager of Dongfeng Liuzhou Automobile Co., Ltd., general manager of sales company Li Keping, deputy general manager of sales company Liu Zhigang attended the signing ceremony.

Dongfeng Liuqi and Dongfeng Cummins sign strategic cooperation agreement

With the formulation and implementation of the "China Made 2025" strategic policy, China's manufacturing industry is facing a major adjustment. In the process of industrialization and urbanization, realizing the transformation from a quantitative advantage to a quality advantage has become one of the major challenges facing the current manufacturing industry. In the face of the new normal of China's economic development and the current manufacturing industry, Dongfeng Cummins and Dongfeng Liuzhou have realized mutual complementarity through strategic cooperation. With the advantages and experiences of both parties in their respective fields, they have been devoting themselves to building an industry-leading medium- and heavy-duty brand with quality as their life. .

Dongfeng Liuqi and Dongfeng Cummins sign strategic cooperation agreement

In this strategic cooperation, Dongfeng Liuzhou Automobile and Dongfeng Cummins will launch comprehensive cooperation in vehicle and engine procurement, product planning, vehicle development, joint marketing, brand management and after-sales service network. In the future, Dongfeng Liuzhou will rely on Dongfeng Cummins' advantages in engine R&D, manufacturing and application matching to build a complete vehicle product with leading quality advantages in the four stages of the country and the country. Dongfeng Cummins will also provide customized Dongfeng Liuzhou Auto's exclusive engine, as well as systematic engine training, vehicle matching and service guarantee, laying a solid foundation for the win-win development of both parties.

Yang Qing, chairman of Dongfeng Cummins and general manager of Dongfeng Motor Co., Ltd., told China Truck Network reporter that “Dongfeng Cummins and Dongfeng Liuzhou have experienced innovation and change in their respective development processes. It is this constant adaptation to the market environment and self. The courage to change enables mutual recognition between Dongfeng Cummins and Dongfeng Liuqi, and it is an important prerequisite for the strategic cooperation between the two parties. This will enable both parties to have the confidence and strength to jointly face the future changes and development.”

Cheng Daocheng, general manager of Dongfeng Liuzhou Automobile Co., Ltd., said: "Liuzhou Automobile and Dongfeng Cummins have been in good cooperation for nearly two decades, during which the two sides have conducted fruitful cooperation in product development, marketing, and service. The engine is the core of the vehicle. The components are an important part of the vehicle upgrade roadmap. The tacit cooperation between Dongfeng Liuzhou and Dongfeng Cummins endows Dongfeng Cummins with its outstanding performance. The successful conclusion of the strategic cooperation between the two parties will definitely help Dongfeng Liuzhou Commercial Vehicles. Achieve comprehensive product optimization and comprehensive power upgrades."

As the focus of this strategic cooperation, Dongfeng Cummins officially unveiled the custom-built “Railway Engine” and “Dragon Exclusive” customized engine for Liuzhou Auto. The custom engine is an important measure for the two sides to build a cooperative win-win R&D model. Dongfeng Cummins will optimize and match Chalong's chassis according to the specific needs of Liuzhou Automobile's entire vehicle, and use exclusive high-quality spare parts and other aspects for exclusive customization. The entire vehicle is tailored to create a high-performance dedicated engine. The two parties rely on their respective technological advantages to form close technical cooperation. Liuzhou Automobile will be responsible for the integration of the entire vehicle. Dongfeng Cummins actively participates in and cooperates with the simultaneous development of Liuzhou Automobile's complete vehicle subsystem, providing technical support for the continuous improvement of products; and Collaborate in the area of ​​cost reduction to improve the cost-effectiveness of products and achieve the integration of standardization, generalization, and serialization. In addition, the Dragon Custom Engine uses a textured gold on the exterior, and on the nameplate is marked with the words “golden power and dragon customization”. It is stable and has a unique style, demonstrating the high-end quality image of Long Long.

Wang Ning, general manager of Dongfeng Cummins, mentioned to the reporter of China Trucking Network: “Providing customers with industry-leading high-quality products is Dongfeng Cummins’ brand mission. It is the company’s corporate strategy to collaborate with customers for the sake of customers and development. This is the company strategy of Dongfeng Cummins. Dongfeng Liu Auto's signing of the strategic cooperation agreement is an important measure for Dongfeng Cummins to fulfill its mission and strategy.We will fully integrate our superior resources and enhance the overall product manufacturing strength while bringing high quality, reliable and durable classic products to our end customers. Give the user a 1+1 greater than 2 advantage."

The innovation and breakthrough of engine products have always been an indispensable prerequisite for the development and upgrading of the automotive industry. As the heart of the vehicle, the engine has become an important factor in the quality of the entire vehicle. The strategic cooperation between Dongfeng Cummins and Dongfeng Liuqi is a model for the optimal allocation of resources in the commercial vehicle industry. It is also a call from the Chinese counterparts of the Chinese manufacturing industry to enhance the overall strength of enterprises through cooperation and innovation, and to actively implement deep integration of the industrial chain.

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