· Focus on Shanghai Auto Show, the world's major auto manufacturers are still optimistic about the Chinese market
International Online News: On April 20th, the 2015 Shanghai International Auto Show opened in Shanghai National Convention and Exhibition Center. In 2014, the total sales volume of Chinese automobiles was 23.49 million units, and the sales volume broke 20 million for two consecutive years. Although China's economic growth has slowed down, it has not affected its position in the world's largest auto consumer market, and major manufacturers are still optimistic about the Chinese market.
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At the 2015 Shanghai Auto Show, the reporter found that the DS, a high-end car brand that had been custom-made for the French president, was also on the list. Although DS is the shortest luxury car brand in China, the DS brand Changan PSA director Gilles BOUSSAC is very optimistic about the future of the Chinese market. “In the Chinese market, we are a new brand, as a new one. Brands We have our own vitality. Of course, there are many brands of cars in the Chinese market. They have their own unique features and their own highlights. Just like a fresh blood to inject into the Chinese market, they are very confident in the development of the Chinese market. ."
In addition to DS, BMW is also a high-end car brand well known to the country. It is understood that BMW's sales in the luxury sedan market is the highest in the industry. In 2014, nearly 40% of BMW's operating profit of 1.7 billion euros in the fourth quarter came from the Chinese market. Karesten Engel, president of BMW Greater China, said that he is confident in BMW's performance in the Chinese market in 2015. “At present, more than 30% of our sales are from the X family. We hope that this pattern will continue. Last year, sales growth was gratifying, and we are more confident this year. BMW is well prepared for the challenges of the Chinese market. And the X family products are our pride."
As China's demand for luxury cars skyrockets, Chinese customers' preferences are determining the look, comfort and functionality of luxury car manufacturers' products. Volvo, a car manufacturer, has followed this principle to develop a business strategy for the Chinese market. Xu Hong, director of product communication at Volvo Corporate Communications, said, “We made a strategy for the second local market in China in 2011. This sets up the structure of the Chinese market. Volvo is not the same as other brands in the Chinese market. From product design to planning to product production, to sales company to service, we have a whole set of whole industry chains. It is enough to prove that our Chinese market plays an important role in Volvo's global brand and development process."
In addition to the traditional models, environmentally friendly cars at previous auto shows are also the focus of attention. As China continues to introduce policies to support the development of environmentally friendly vehicles, overseas auto manufacturers are very optimistic about the development of environmentally friendly vehicles in China. Wang Wei, sales director of Tesla North, the US automaker, said in an interview with reporters: "We believe that consumers around the world are fair. We give the best technology and vehicles to American consumers. I will also be in the first place. Time brought to China, our CEO Elon Musk repeatedly mentioned that the Chinese market is his particularly fancy market, we will continue to increase investment in the Chinese market, all we will put the best The best technology models will be brought to Chinese consumers in the first place."