For the electronic Lai Gengyou: stick to the quality, please don't ignore the "customer now

Into the industrial zone, the Guangzhou Liwei Electronics Co., Ltd. (hereinafter referred to as the “Electronics”) office building on the border of Guangwan is particularly prominent. From the perspective of the production plant area and the staff living area, it seems that it is difficult to expect this power company. It has been 20 years old, but from the perspective of the customer wall that is full of plaques in the factory area, it can find its deep historical accumulation everywhere. Since 1995, focusing on power research and development, production and sales for 20 years, Lai Gengyou's leadership has become more and more popular in the industry. With the attraction of the market, more companies are engaged in the production of LED power. At present, there are more than 400 enterprises mainly selling LED power. The market is getting harder and harder. The phenomenon of low price and low quality is common. The profit of power products has been Transparent. In a melee, how to be independent and become a problem in front of many power companies. And for the electronics rely on deep technology precipitation and long-term industry focus on some of the experience worth sharing. Lai Gengyou, the chairman of Lai Gengyou, the chairman of the company, has been widely engaged in the field of power supply. Lai Gengyou, who has been engaged in R&D for the early stage of his career, has witnessed changes in the power industry technology and market, both from state-owned enterprises and later entrepreneurship. After experiencing the booming period of the power market and the price war period, product profits began to dilute from the rich, and many companies began to seek transformation and cross-border investment in other fields. Lai Gengyou believes that the division of labor in the upper, middle and lower reaches of LED is different. Some enterprises may rely on scale to win, but more should rely on professionalism to win. At this stage, more importantly, cooperation between the fields, the pursuit of fine and refined, Electronics does not participate in price wars, does not blindly cross-field, and is willing to focus on this industry for several years. From the current point of view, the fierce competition in the LED power supply market is almost fierce. Power companies have merged with downstream application companies, and high-power power companies have penetrated into small and medium-sized power supplies, all of which indicate the violent vibration of the entire industry. However, the frequent changes in LED power supply companies have not affected the determination of Electronics to focus on power technology, especially outdoor power. Adhere to the high reliability of products and services based on the market, and force the electronics to clearly know what they are suitable for. The technology involved in this field is very wide and wide. There may be other large markets, and the profit temptation is high. But it is short-term. In Lai Gengyou’s view, there is no obvious advantage in the other aspects of power. Why then? Don't focus on doing what you are good at. To achieve the ultimate in one thing and give full play to its long-board effect is an important magic weapon for SMEs to survive. Since its launch into the power supply business in 1995, Liwei Electronics has focused on R&D and production of new energy products such as switching power supplies, LED lighting constant voltage constant current power supplies, and consumer PC products, and has obtained ISO-9001 certification and national mandatory 3C. Certification, etc. After years of research and development and production, the current electronic product applications have covered outdoor lighting, commercial lighting, medical fields, intelligent control systems and so on. When a product doesn't do its best and doesn't do better, when you always think of another way out, it's likely that you can't do anything. For the sake of technology and scale, it is already trying to enter the top five in the industry. In Lai Gengyou's view, if you can let customers do the power, they will think of power, which is success. The quality and service are indispensable. With the development of the LED industry and the gradual maturity of the market in recent years, the awareness and requirements of the company's product quality have been significantly improved. Lai Gengyou has a deep understanding of this: In the past few years, customers generally only recognized the brand power supply; In the past two years, as the technology has matured, the customer's mentality has changed a lot and the attitude has become more open. The cake is only so big, the customer has a lot of choices. In the case of risk control, it is definitely the most cost-effective product. In the fierce market competition, everyone is eager to find a more cost-effective product, and after the market has taken the lead, it is how to maintain the advantage and maintain and expand market share. In Lai Gengyou's view, the competition for outdoor power supply will only become more and more fierce. If it can't occupy a certain market share in the next few years, it will be more difficult to develop later, and the decision of market share is the overall experience of customers, including Product experience and service experience. Design determines quality and pays attention to product structure design. In addition, the selection of materials should also be suitable. It is necessary to pay attention to high-quality materials. At the same time, the quality of the suppliers and manufacturers should be strictly controlled. The entire quality control system, including incoming inspection, product shipment inspection, etc. Also improve. In addition, for the customer experience, we must pay attention to the customer's site, that is, the customer's use environment, many people are often easy to ignore, especially the outdoor lighting high-power power supply should consider the customer's product installation structure and outdoor environment, whether the customer is using the product The right place, these are a system engineering. The same is true for lighting companies. If customers feel that buying a power supply is more expensive than doing their own power supply, then the power supply company has no meaning. In fact, some indoor lighting companies already have their own power production lines and teams. Therefore, while providing good products and services to customers, it is even more important not to become a burden on customers and to strive to expand their own value. Domestic and foreign countries adhere to the diversified market in the domestic market, such as the return of funds and other serious problems, especially the new leaders on outdoor lighting based on the concept of street lighting, control, street lighting projects often as the number one project at this stage Cold, the overseas market has become the direction for electronics to expand its business. This year, the company is trying to cooperate with Siemens to actively promote the power products in the medical field, and at the same time do a good job in market access certification. Of course, Lai is optimistic about the development of the domestic market and the entire industry. He believes that with the adjustment of the stage adjustment period, especially the investment in national strategies such as the Belt and Road, it will bring significant advantages to the industries of electricity and lighting. Pulling action, in the long run, the power industry will go through the extensive expansion of the previous period, ushered in a more stable industrial adjustment and growth. Lai Gengyou told reporters that the current market prospects for LED power supply are optimistic, and will continue to increase investment. It is expected that the proportion of operating income this year will account for 40% of the overall business, and the proportion will increase in the future. Production scale, management standardization, product innovation, this is the principle that enterprises must adhere to regardless of how to adjust, the power industry needs to make breakthroughs at present, who can persist until the end is who is strong, Lai Gengyou finally added.

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