How to develop LED companies in the North American market

According to the latest market report of LEDinside, North America accounts for about 25% of the global LED lighting market, and the North American market will show rapid growth. However, North America is the market with the highest technical threshold, the most mature market and relatively few technical barriers in the international market. It is more challenging for many Chinese companies that have insufficient experience in going out. Li Wenyu, Ph.D., Guangdong Institute of Emerging Industry Strategic Development, believes that enterprises should carefully study North American policies and regulations, be familiar with the legal norms and market access standards of the North American market, and choose to establish a North American market based on their own conditions. The appropriate mode of the channel; finally, for the North American culture, focus on product development and creative design, targeted to meet customer spending habits and cultural characteristics. The certification standard is that the basic design is still on the road. The laws and regulations in the United States are very sound and all electrical products cannot affect each other. Among the four major certifications, the energy efficiency changes the fastest and are not updated regularly. Europe has a unified CE certification, but the United States has different regulations in different departments, and the standards are not the same release, but are always updated. The US market is dominated by the Occupational Safety and Health Administration (OSHA), the Federal Communications Commission (FCC), the Department of Energy (DOE), the Food and Drug Administration (FDA), and the Consumer Council (CPSC), while the Canadian market is Responsible by the Bureau of Standards (SCC), the Ministry of Industry (IC) and the Department of Energy (NRC). Among them, there are four major certification requirements, one is electrical safety or other laboratories recognized by North American countries; the second is electromagnetic radiation and wireless, including FCC, IC, Bluetooth, etc.; the third is energy efficiency testing, namely Energy Star, DOE, CEC , BRCAN, etc.; Fourth, chemical hazardous substances, CPSIA, CP65, 16CFR1303, FDA, CONEGE, etc. If the enterprise can satisfy the above aspects and basically export to the United States, there is no problem. Cao Yongxin, deputy general manager of TUV Rheinland Greater China, believes that certification requirements are only basic conditions. Buyers have different requirements for each detail. For example, in hotels, color rendering index, quality performance and life expectancy are regulated; for example, in shopping malls and families. Even in children's rooms, study rooms, etc. have different requirements, companies must confirm more specific requirements according to buyer needs. The LEDs produced are exported to the United States. The LED lamps produced in China account for 70, but they are not produced by Chinese brands. Although they are more important, they must occupy the market and the quality performance should be strengthened. LED light source color rendering index and energy energy requirements lead to product differentiation in the United States, especially in California has a very strict energy policy, even more stringent than many standards in the United States, so it will affect other products. Therefore, the products manufactured by the manufacturer do not produce too many specifications, but are produced in California specifications. The California policy promotes the updating of the entire US LED product technology, and even many residential lighting, there are many specifications that must be met. These regulations, these products have to pass some very strict test standards to the lighting market, so there is a standard that the color rendering index must be higher than 90 in order to be used in California. If used in California, the color rendering index must be higher. This value, even many local companies in North America have not yet met this standard. Dan Weinreber, a partner at KGM Lighting Design in the United States, said that the United States is a UL certification and China is a 3C certification. The color rendering index of LED light sources is higher in North American projects; there are some very specific requirements for energy consumption throughout the North American market, which can lead to product differences.

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