Imported car makers gear their hands to cancel licenses


According to the WTO accession commitment, by January 1, 2005, China will abolish import vehicle quota restrictions, and the import vehicle license will exit the stage of history. Although there are still more than one year before the import auto market enters the “illegal era,” the list of imported new cars and the unveiling of the exhibition hall all show that foreign auto giants and import car makers are gearing up for the cancellation of licenses.

Luxury cars competing to stage

On August 19, Porsche Centre Shanghai unveiled and announced that Porsche's entire line of cars entered the Chinese market.

On October 16, the Rolls-Royce Shanghai Exhibition Hall officially opened, marking the world's top luxury sedan into China.

On October 26th, Ferrari organized a grand celebration of Ferrari's 10th Anniversary to enter the Chinese market in Beijing and announced that the Ferrari and Maserati Shanghai showrooms will be completed by the end of the year.

It is reported that the British Land Rover, the German Mercedes-Benz Maybach and other high-end brand cars are also stepping up the stage.

The typhoon that followed the luxury car shows, on the one hand, the confidence and determination of the international luxury car dealers in China's future market, and on the other, it also lays a solid foundation for the large-scale entry into the Chinese market in the following years. According to analysis of industry veterans, with the rapid development of the domestic auto industry, the imported auto market will be dominated by high-end cars; at the same time, with the relaxation of import policies and the environment, it is not ruled out that foreign companies may set aside the possibility of personally exposing their agents in the future. .

Speed ​​up the introduction of new cars

On October 25, Audi announced in Shanghai that its flagship product, the new Audi A8 extended car 3.0, was officially launched in the Chinese market; the A8 extended sedan 4.2 will also be introduced in November. On October 26th, Maserati's sixth-generation “President Series”, which just took the lead at the Frankfurt Motor Show in September, also made a decent appearance in Beijing and announced that it would start selling in China next year.

At the same time, the latest Ferrari 612 sports car with a price of up to 4 million yuan will also land in China next year. In addition, BMW's latest X33.0, 545i, 645i two-door and M3 models will also enter China next year. Although the above-mentioned latest models are the only tip of the iceberg, it is enough to show that foreign car dealers are already familiar with the Chinese philosophy of “pre-emptive” and can't wait to take the best products to China.

Intermediate car bitterness dawn

Recently, due to the fluctuation of the exchange rate of Euro and Japanese Yen and the tightness of small-displacement vehicle licenses, the profits of small-displacement imported cars (intermediate cars) have become increasingly thin; at the same time, they have been affected by domestic high- The market for displacement imported cars is also shrinking. It seems that small-displacement cars have been pushed to the death line. However, during the interview, the author unexpectedly discovered that most middle-level imported car dealers still have full confidence in the future, because they firmly believe that the mid-range car with more affordable prices will still have a larger market space.

Reduced licenses

The latest market of imported cars shows that apart from the still tight licenses for small-displacement vehicles and off-road vehicles, the license for large-displacement vehicles has been relatively sufficient. The original permit cost of up to tens of thousands of yuan has now dropped to 80,000 yuan. about.

Due to the decrease in the amount of gold in the licenses and the pressure to dump the goods at the end of the year, there was a noticeable drop in prices in the imported auto market in November. Among them, the BMW 7 Series has an average price reduction of 30,000 yuan to 50,000 yuan; the Mercedes-Benz CLK240 convertible has a price reduction of 70,000 yuan; Audi also adjusted the price across the board on October 5, and the A6 imported car line reduced its price by 50,000 yuan to 80,000 yuan. The hot-selling AllroadQ also dropped 70,000 yuan.

Experts predict that with the increase of domestic BMW production and the launch of many new domestic models next year, the imported vehicle market may experience a certain degree of shrinkage; at the same time, the quota will increase by 15% in comparison with this year. Therefore, on the whole, the tightening of license requirements will be eased next year, and even the phenomenon of “more cars than cars and more cars than people” will appear, leading to a large “diving” of licenses. In fact, with the reduction of the license's gold content, its leverage on the imported auto market will be greatly weakened, and the cancellation of licenses at that time will greatly reduce the impact on the imported auto market.