·In April, Audi won the first month, and Mercedes-Benz continued to lead.
In April 2016, Audi changed its downturn and beat Mercedes-Benz with a slight advantage of 287 vehicles, winning the global luxury car sales in a single month. This is also the first time Audi has won this title since the second half of last year. In the first four months of this year, Mercedes-Benz continued to lead and widened the sales gap between it and BMW from 4,474 units last month to 18,225 units. Thanks to the growth of several key markets in Europe, the United States and China, and the huge demand for SUV models, Audi's brand sales in April reached 164,350 units, a year-on-year growth rate of 7.5%. In the first 4 months, Audi's global sales reached 620,100 vehicles, an increase of 4.9% compared with 591,009 vehicles in the same period last year, setting a record for the highest sales in the same period. Data show that Audi's April SUV sales increased by 17% year-on-year to 52,150 units, accounting for almost one-third of total sales. Sales of the new Q7 increased by 68% to 8,400 units, while demand for the new A4 model increased by 35% to 32,100 units. In addition, Audi's sales in its largest single market in China (including Hong Kong) last month increased by 9.4% year-on-year to 49,576 units; cumulative sales in the first four months increased by 4.9% to 620,000 units. Dietmar Voggenreiter, Audi's sales director, said in a statement that Audi's sales in all core markets continued to grow in April, reflecting the good balance of the company's business. At the recently held Audi shareholders' meeting, Audi also threw out a big investment plan. According to Prof. Rupert Stadler, chairman of the management board of Audi AG, Audi will invest 2.4 billion pounds in the automotive business by the end of 2016 to further maintain profit growth. In 2016, Audi will launch 20 new or upgraded models and launch the first pure electric SUV in 2018. The new model launched in 2016 will draw on the 2015 Q5 e-tron concept car and use electric drives, including the new Q2, SQ7 TDI and Q7 e-tron, of which the Q7 e-tron will be powered by a hybrid and offer a 35 km pure electric mode. Mercedes-Benz continues to lead in sales growth for 38 consecutive months In April, Mercedes-Benz's global sales continued to maintain a good momentum, with sales breaking through a record high, up 11% year-on-year to 164,063 units. In the first four months, Mercedes-Benz delivered a total of 647,550 new vehicles worldwide, an increase of 12.1% year-on-year. Meraco's global marketing director, Ola Kaellenius, said in a statement: "Mercedes has maintained sales growth for the 38 consecutive months in the top five markets worldwide, and sales in April exceeded record highs. , opened a good start for the sales work in the second quarter." The good performance of Mercedes-Benz's April sales was mainly due to the surge in demand in the European and Chinese markets. Among them, sales in the Chinese market increased by 32% to 35,625 units. From January to April, Mercedes-Benz sold 147,907 vehicles in the Chinese market, an increase of 33.3% year-on-year. The launch of a new generation of E-Class sedan and a range of convertible models, including the SL, SLC and S-Class convertibles, has contributed significantly to the increase in sales. According to data released by the BMW Group in April, the BMW brand sold 150,542 new cars in April, up 1.1% year-on-year, down 1.8 percentage points from the previous month. In the first four months, the BMW brand sold a total of 629,325 new cars, a year-on-year increase of 4.8%, down 1.2 percentage points. In the Chinese market, BMW (including MINI) deliveries increased by 6% year-on-year to 162,221 units in April. This month, it can be said that the BMW brand has recently had the lowest growth rate in recent years, which may also have a certain relationship with its current strategic positioning. Beginning in May, BMW began to tour the world and focus on the next century of development. Harold Kruger, CEO of BMW Group, said earlier that “the decisive factor for us is not to pursue short-term profits, but to continue to be profitable. We must persist in innovation and transformation and strive to win opportunities in the future. †In March, BMW proposed a new "first strategy" that pointed the way for the next decade of development. Based on this strategy, the BMW Group will focus on technological innovation, expand the digital connection between people, vehicles and services, and actively promote sustainable travel. In addition, BMW's heavyweight model this year, the new X1, will be officially launched on May 20th, which will certainly help to boost its sales. 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BMW encounters the lowest growth rate and focuses on future development
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