Instrumentation industry e-commerce into the era of melee

In 2011, the Instrument and Meter Industry Association announced data that, as of 2010, there were 5,521 enterprises above designated size in the industry, with 927,000 employees, total assets of 450.7 billion yuan, total industrial output value of 525.3 billion yuan, and total profit of 38.7 billion yuan. According to the latest data from China MeterNet, up to now 49,493 enterprises are registered in the instrumentation industry of the website. The data structure includes distributors, agents, Hong Kong, Taiwan and foreign companies in the instrumentation industry.

It can thus be seen that in the Internet age, the development of the website has provided a powerful extension to the analysis of the competitiveness of the instrumentation industry. In the machinery industry, according to relevant statistics, the instrumentation industry is the earliest industry that has entered the e-commerce industry due to its industry technology content and personnel quality. From early Alibaba, HC and other integrated platforms, to search engine bidding, and industry website brand building, almost all of them have recently accepted these promotion concepts.

With the rise of various comprehensive types of business platforms and the emergence of industry websites, search services such as Baidu are constantly changing, and e-commerce in the instrumentation industry has also seen various melee situations.

First, the development of industry websites is gratifying. The industry website is the earliest branch of e-commerce in China. Following the profit model of “member advertisement”, the country has already created more than 2,000 industry websites. Experts predict that the industry e-commerce will become the mainstream of the next generation of e-commerce development. China’s e-commerce will shift from its “big and full” model to a professional, subdivided industrial business portal. The rapid development of industry websites has rapidly become an important area for network promotion of instrumentation companies. However, due to the uneven level of development between industry websites and the lack of effective supervision, it has hindered the industry's in-depth path.

Second, the comprehensive business platform tasteless effect. Taking Alibaba as a typical example, their development marks the rise of e-commerce in China. Their growth has brought the instrumentation industry to the big family of e-commerce. However, due to the expansion of members, the fierce competition among members on the platform has also made the instrumentation and instrumentation industry feel the pain of competition. Some e-commerce companies have entered the embarrassing situation of “invalid use and pity”.

Third, the profits of the search engine marketing. SEM, the term was a strange term two years ago, and people who know how to promote it are well known. SEM is divided into search optimization, search engine business advertising. Because of its powerful mass foundation and high level of order conversion rate, search engines are almost deadly to the instrument and meter industry. According to the incomplete statistics of the meter network, 70 percent of the members of the site used SEM. Such a high penetration rate is also destined for high search rates. Instrument and electricity supplier in the big sigh to invest in the sky, but no way out of pocket.