LED export to domestic sales road is still bright
Machinery Parts,Construction Machinery Cylinder,Hydraulic Cylinder,Hydraulic Press Cylinder Huade Heavy Industry Technology Co., Ltd , https://www.huadeequipment.com
Recently, the author saw a post on the online website, the content is about the topic of LED domestic sales better than foreign trade. Some domestic companies doing LED industry have published their own opinions. Some enterprises agree that the foreign market is still quite good. The key depends on the price of your products and the quality of the products. The domestic market is also quite big. The key is to see your public relations ability and the number of people. Some companies say that foreign trade is more than domestic trade, and some companies have expressed their own concerns. For example, Shenzhen Siote Optoelectronics Co., Ltd. said that domestic sales are also for foreign trade companies. Now Chinese people are not used to LEDs. Lights. In China, 80 ED enterprise products rely on exports. Even the listed companies that are leading companies in the industry are not optimistic. Many LED export companies have made the choice to transfer domestic products and explore emerging markets in the mainland. But in the face of the domestic lighting market, they are confused and their eyes are black. What's more, after the elimination of incandescent lamps, the huge market space is not in first- and second-tier cities, but in rural areas and in remote areas. This is indeed a big problem.
We know that in China, many rural households generally use white woven lamps. Although they are in rural areas with relatively backward economy, the annual sales volume of incandescent bulbs is about 1 billion, and the market is huge. With the rapid development of the rural economy and the improvement of the living standards of farmers, their requirements for the quality of living lighting are also constantly improving. Especially when the government promoted the policy of energy-saving lighting, it stimulated the huge demand of the rural market. The author also observed that in recent years, rural people have begun to pay attention to environmental protection and energy conservation, so from what? You see that almost every household has an electric car, and the roof of the house is also equipped with solar energy. The dim light bulb is also replaced with a bright energy-saving lamp. It can be seen that the enthusiasm of farmers for low-carbon environmental protection is increasing day by day. This phenomenon also provides a benign concept guidance and support for consumption power for LED lighting to open up the rural market.
China is a big agricultural country. In recent years, and with the government's concern for rural areas and agriculture, and vigorously supported, almost all LED companies have seen this vast market. With the maturity of LED technology, LED lighting is increasingly used in rural home lighting and agricultural lighting. For example, the treatment of lightening crops is also a common technical measure in agricultural production. The traditional method is to add a filter in front of the incandescent lamp, which will lose some of the energy while filtering out the useless light. The LED light source has power saving, controllability and adjustability, and the illumination wavelength can be adjusted arbitrarily, and can meet the requirements of different wavelengths of light in different crop growth processes according to requirements. At the same time, because the LED light source is small in size, it does not occupy too much agricultural land and space, and does not affect crop growth. Therefore, compared with traditional lighting products, LED lighting products can not only reduce energy consumption, but also greatly improve the use value of light sources, promote crop growth and increase crop yield.
Although the rural market is a good prospect, for LED companies, the biggest competitor is the energy-saving lamp company. Energy-saving lamps enterprises take the lead in the market. In order to seize the market space for eliminating incandescent lamps, energy-saving lamps enterprises are attacking their homes, and LED home lighting enterprises are also facing competition and pressure.
At present, it seems that LED companies are much more difficult to sell domestically than export. Some of the reasons are due to the fact that LED prices are much more expensive than ordinary energy-saving lamps. In some rural or backward cities, they are still not widely accepted. However, with the introduction of China's 12th Five-Year Plan, there is a very clear mention of the LED lighting industry, which seems to make LED companies see the hope of exporting to domestic sales. Whether it is an international big name, or a big domestic brand, or a small and medium-sized enterprise that has previously threatened to sell only, it is eager to try and swear to make a difference in the domestic market. In order to expand the penetration rate of LED lighting in the domestic market, China's 12th Five-Year Plan will also formulate its LED lighting subsidy policy by local governments. Therefore, local government subsidy policies will be very different, respectively, in streetlights, commercial, home lighting, etc. There are different subsidy policies, which are expected to be set in 2012, which will reduce the price difference between LED lighting and traditional light sources and energy-saving lamps.
Now the price of LED lamps is still several times higher than that of traditional light sources. Therefore, the implementation of subsidy policy will help to close the price of LED light source and energy-saving lamp terminal to accelerate the popularization of LED lighting market. On the other hand, suppliers can also focus on providing high-quality products to consumers and increase their confidence in purchasing LED lighting products without excessive price cuts.
The future is bright and the road is rugged. We analyze the form of today's society. In foreign markets, the European and American markets are relatively low, and export sales are affected. However, I need to increase domestic demand, and there are a large number of rural markets that can be exploited. In addition, there are policy support. I believe that although the road of exporting domestic sales to LED enterprises is difficult, the prospects must be bright.