Let brand name lead and promote the development of machinery industry

“In the past five years, China’s machinery industry has 110 Chinese brand-name products; in the next five years, we will strive to create 200 more Chinese brand-name products.” Yu Zhen, President of China Machinery Industry Federation, was in the machinery industry on May 13. The mobilization order was issued at the “Eleventh Five-Year” brand-name development planning seminar. The meeting was held in the opening year of the “Eleventh Five-Year Plan”, where 14 categories of products in the machinery industry were launched in the context of the 2006 China Famous Brand Evaluation Index and companies actively followed the declaration.
President Yu Zhen made a keynote speech on the forum. He said that cultivating and promoting machinery industry products to become China's famous brands and world-renowned brands and well-known enterprises is to transform China from a big equipment manufacturing country to a powerful country as soon as possible. This is a strategic task, and at the same time it is also the implementation of the State Council’s plan to speed up rejuvenation. "Important Manufacturing Industry Opinions" is an important measure of the spirit. After 15 years of development, the overall technological strength and level of China's machinery industry have been greatly improved, and the core technologies and key technologies of a number of major technical equipment have been mastered; major breakthroughs have been made in the key technologies of basic machinery and important basic components. A group of key products; advanced manufacturing technology has gained popularity in production. It is on this basis that a number of brand products and competitive enterprises with strong competitiveness and market popularity have formed. Since 2001, 110 brands of 27 types of products, including motorcycles, cameras, large and medium-sized passenger cars, CNC machine tools, and transformers, have been awarded the title of China Famous Brand Products.
During the “Eleventh Five-Year Plan” period, the construction of some major national projects and key projects will require a large number of brand products with stable performance, reliable quality, and high reputation. This will require speeding up the implementation of the brand strategy. To this end, Yu Zhen believes that the first priority of the machinery industry is to rely on key projects to cultivate and develop a group of brand-name products in major areas that have a significant impact on the development of the national economy and industrial upgrading and have a high degree of correlation, and achieve a breakthrough in core technology and system integration capabilities. , Including: large-scale clean and efficient power distribution, transformation of complete sets of equipment, large-scale petrochemical complete sets of equipment, large-scale environmental protection equipment, large-scale construction machinery, large-scale numerical control equipment and functional components, new large-horsepower agricultural equipment. Second, relying on the industrial upgrading and structural adjustment of the machinery industry, vigorously develop advanced manufacturing technologies such as high-precision, high-efficiency, cleanliness, limit, structural openness and compounding, and more extensively apply information technology, automation technology, implementation of key areas, and priorities. Regional and key corporate brand strategy. Third, we must vigorously develop the technology and equipment fields that focus on resource conservation, comprehensive utilization of resources, and clean production, in order to increase the efficiency of resource use and take the development path of circular economy. Fourth, we must strengthen our capacity for independent development and independent innovation to provide guarantees for the development of brand names.
In the speech, Yu Zhen also showed that in the machinery industry from 2005 to 2010, brand-name products focused on the development of the four directions and focus on the cultivation of products. He said that the four directions are major technical equipment represented by power generation equipment; automotive products represented by cars; basic machinery and basic parts represented by CNC machine tools; and modern agricultural machinery products represented by combine harvesters. The key products are high-tech products with core technologies and independent intellectual property rights; advanced manufacturing products that embody the technological strength of the machinery industry; products that have a major impact on supporting the construction of “agriculture, countryside and farmers”; resource-conserving products and environmental protection Products; products with a large export volume from their own brands and products that are imported instead of imported products; and consumer products that meet people’s needs. By 2010, 150 to 200 kinds of Chinese brand-name products will be successfully cultivated. On this basis, 5 to 10 products and 3 to 5 companies will be fostered to become world-renowned brands and well-known enterprises.
Lin Zongkai, Deputy Director of the China Top Brand Strategy Promotion Committee, and Ai Feng, Deputy Director, and Hui Boyang, Deputy Director of the General Administration of Quality Supervision, Inspection and Quarantine, attended the meeting. Yang Xuetong, the deputy secretary-general of the China Federation of Machinery Industry, presided over the meeting and made a concluding speech.