OLED car lighting prospects can reach 5.5 billion market share in 2020
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However, it will grow rapidly from 2017. It is estimated that the market share of OLED car lighting will reach 2 billion yuan in 2019, and it will surpass the OLED indoor lighting market by then. In 2019, the OLED indoor lighting market is expected to be around 1.2 billion yuan. With the continued high demand for OLED lighting panels, especially in the field of OLED automotive lighting, it is expected to lead the mainstream market of OLED lighting. According to UBI related data, the market share of OLED car lighting panels this year is only about 20 million yuan. However, it will grow rapidly from 2017. It is estimated that the market share of OLED car lighting will reach 2 billion yuan in 2019, and it will surpass the OLED indoor lighting market by then. In 2019, the OLED indoor lighting market is expected to be around 1.2 billion yuan. In addition, as of 2020, OLED car lighting will occupy a market share of up to 5.5 billion yuan, and will continue to widen the gap with OLED indoor lighting (about 3.3 billion yuan). From 2020 onwards, the OLED indoor lighting market will advance by leaps and bounds, and will re-exceed the sales of OLEDs in the automotive lighting industry in about 2023. However, with the development of the indoor lighting industry, the automotive industry is still expected to occupy the main market for OLED lighting. The reason why OLED is receiving more and more attention in the automotive lighting industry is mainly due to the diversified design advantages of OLED itself, and it will not cause harm to the human eye. The combination of curved surfaces, flexible design and OLEDs will become a specific combination of features in the field of automotive lighting. According to UBI, flexible OLEDs will account for 75% or more of the market share of OLED automotive lighting. The flexible and flexible nature of OLEDs reveals an increasingly obvious competitive advantage in automotive interior lighting design and automotive taillight design. With the trend of thin and light, free-form surface design, OLED lighting can be well applied to the lighting design of the entire car, which will become a new distinction in the automotive industry.