Only for the peace of mind to buy PBzone mobile power evaluation specifications

However, the fast-growing mobile power supply does not match the current industry standards, and consumers do not match the perception of mobile power. For consumers, you may not know how to choose a product that suits you. It is also unclear what should you pay attention to when purchasing mobile power products? What should I look at in the face of so many packaging parameters? Today, we released this "Mobile Power Test Specification (2012 Edition)" is also a discussion, it is hoped to have guiding significance for the purchase of all consumers, this specification will certainly be gradually improved.

First of all, let's take a look at this familiar and unfamiliar mobile power industry:

· Good products also have "sorrow"

"Perpetual motion machine" has been proved to be impossible early, just as the best cars need to be refueled. Electronic products need to be supported by batteries, so there is a bottleneck.

Let's take the Apple iPad as an example: the product is easy to use, and the battery is still the bottleneck of such an excellent product. However, it is this kind of "pain" that allows manufacturers to see business opportunities, so mobile power designed specifically for Apple products came into being.

· Prospects attract gold diggers

According to the IDC survey report of internationally renowned research institutions, the total number of mobile phones and digital electronic devices in China exceeded 800 million in 2008, and electronic products such as digital cameras exceeded 100 million users. The bottleneck of power supply in mobile terminals has become a common concern of countries and consumers around the world. According to conservative data analysis, only according to the market's 3% immediate purchase demand, that is, the mobile power market capacity of about one year in the coming year is about 24 million units, that is, the market sales capacity of more than 5 billion yuan.

According to ZDC survey data, there were 31 mainstream mobile power brands in the market in 2011, compared with 24 new brands at the beginning of the year; the number of mobile power products increased from 55 categories in early 2011 to 152 categories, an increase of up to 176.4%. In addition to the traditional manufacturers that provided batteries to mobile phones in the past: Pinsheng, Scud, etc., now Huntkey, Patriot, TCL, etc. have entered.

· Demand is in the market

According to the ZDC survey, 98.1% of respondents own mobile phone products, 73.7% have laptops, and 72.4%, 72.2%, and 33.8% have digital cameras, MP3/MP4, and tablet computers, respectively. Users with consoles accounted for 23.2%. The current volume of these devices alone has a large market space. And these users are hoping to achieve mobile charging to meet their needs, of which 89.8% of respondents want to be able to use electricity continuously.

According to Baidu's relevant data, mobile power users are concentrated in the user group between 20-40 years old, which is basically close to ZOL's audience. At the same time, Baidu data also shows that mobile phone users are mostly concentrated in large cities such as Shenzhen, Beijing, Shanghai and Guangzhou.

From the consumer's search behavior, it can be clearly seen that in the past six years, the keyword search of "mobile power" has almost started from scratch, and today it has nearly a thousand times of attention growth. In the past year, the index of concern has also increased nearly doubled.

Through Baidu's user search behavior habit analysis, most users search for "what brand of mobile power is good", "mobile power evaluation", "how to use mobile power", it can be seen that at the user end, mobile power is still a brand new Products need to guide the user's purchase behavior correctly, and at present most brands do not establish the brand awareness they deserve in the minds of consumers.

PBzone is the general name of the evaluation system of Zhongguancun Online Platform Component Division. The test specifications covered are based on our understanding of relevant industries. They aim to help consumers popularize and disseminate common sense through the establishment of test specifications and standards. We believe that graphical and intuitive test data is the best way for ordinary users to understand the product and its performance, and can help consumers to buy.

PBzone is not only to establish evaluation standards, but more importantly, it is hoped to be able to contribute to the healthy development of the industry.

At present, PBzone's evaluation system has covered four main product lines of chassis, power supply, radiator and mobile power.

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