Toyota wants to take the new Camry to challenge the public

On November 8th, GAC Toyota landed on the beach with the new Camry. In the hinterland of China's auto sales, Shanghai GM and Shanghai Volkswagen, the seventh-generation Camry, packed with technology concepts and new technologies, seemed to declare war on opponents. Come here. At present, the monthly sales volume of the new Passat has reached about 20,000 cars, and GAC Toyota's goal is to surpass this opponent and become the champion of the mid-to-high-end car market.

This Toyota’s world’s most important strategic model, its sixth-generation product has sold 5.8 million vehicles worldwide, and is the undisputed class B overlord. However, in China, its influence in the mid-to-high-end car market has been declining. The lag in Toyota's strategic layout in China is an important reason for the lack of competitiveness of its products.

This time, Toyota is trying to pack this global strategic model with the highlights of technology and technology. Feng Xingya, deputy general manager of GAC Toyota, said that even without turbo charging, the power output of the new Camry with a 2.5-liter engine has reached 135 kilowatts, which is a significant improvement over the previous generation Camry, but the fuel consumption has been reduced by 20%. Toyota's intention is obviously to import the most advanced products to compete with Volkswagen's turbocharged front. This time Toyota got the capital.

After the introduction of VW's strong technology into the Chinese market, the mainstream status of former mid-to-premium model champions Camry and Accord was challenged. Toyota's introduction of new products and technologies has been relatively slow. This is destined for Toyota to remain in a weak position in the face of a strong offensive against the masses. When the Chinese partner proposed to cut prices in response to market trends, the Japanese side believes that easy price cuts will hurt the Toyota brand. Facts have proved that the "practical theory of technology" method does not work.

The seventh-generation Camry has carried out a comprehensive upgrade from the outside to the inside, as well as the core power. Feng Xingya said this is the generation of the "revolutionary" Camry. This seems to smell Toyota's enthusiasm for confronting the public. GAC Toyota's ambition has not been disguised this time. It puts forward the slogan of "a champion in the mid- to-high-end car market."

The new Camry has released three series of models, the Camry, sports and hybrid series. The seventh generation of Camry also extended the market space. Feng Xingya interpreted the previous generation of Camry as the all-around champion, while the new Camry was the champion, and the new technology and other technical indicators all made it the benchmark model in this field.

The new Camry's monthly sales target is more than 16,000, because only this sales volume can hopefully win the championship in the mid-level and senior markets. Feng Xingya has thrown the bottom line of the seventh-generation Camry. In the unpredictable high-end car market, Camry hopes to stage a good show for the return of the king. However, the German and US Departments, including the rise of the Korean B-Class, have already been blocked. In the war, the new Champion's championship road also needs to undergo a cruel market test.