Zhang Xiaoyu: Russia has become China's first exporter of automobiles
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On August 1, Zhang Xiaoji, Chairman of the China Association of Automobile Engineering, said at the "2007 China-Russia Automobile Trade Cooperation Forum," co-sponsored by the China Automotive Engineering Society and the Department of Commerce of Heilongjiang Province and the People's Government of Harbin, Russia has become a Chinese auto exporter. Important market.
According to statistics, in 2006 China exported 38,000 cars to Russia, amounting to US$350 million, an increase of 300% over the same period of last year. In the ranking of China's export countries, Russia has risen to the first place from sixth place in 2005.
Zhang Xiaoji said: "Since the production capacity is seriously insufficient, Russia's huge market space and geographical advantages to China will inevitably make Sino-Russian trade and cooperation face a broader prospect. In the Russian market, from the beginning, only a few companies such as ZTE and Great Wall exported their products. At present, there are dozens of Chinese companies selling cars.When I participated in the 'China Auto Russia Tour' in May, FAW, Dongfeng, SAIC, Futian, JAC, Shaanxi Auto, ZTE, Brilliance, Changhe, Shuguang, Weichai, etc. Several companies have already or are actively planning to enter the Russian market.The most prominent one is Chery, who has already cooperated with Russian companies and began to produce the Cowin, Tiggo and other models in assembly in Russia; Great Wall Motor has already established several vehicles in Russia. Ten stores have integrated sales, after-sales service and parts supply functions. Chinese auto companies have taken a solid step in the trade with Russia and gradually transformed from initial general trade to marketing and strategic development.â€
Zhang Xiaolu expects: "China's exports to Russia this year can reach 60,000 vehicles. However, the current evaluation of Chinese cars is more negative than positive, and the negative information comes mainly from the media." He also said that due to the Russian media management is open, so some The media is influenced by other multinational corporations and it has spared no effort to enlarge the publicity of any problems that have arisen in the Chinese automobile industry.
When talking about the problem, Zhang Xiaoyu said: “We are also concerned about the current problems in the development of Chinese auto companies in Russia, such as product quality, after-sales service, brand building, etc. These issues are something we must seriously face. In the form of border trade, the auto business is used to register a company to sell a car and a car company cannot be found; some manufacturers’ new cars are sold by middlemen to Russia according to used cars in order to achieve tax avoidance. The interests of Russian consumers, but ultimately damage the reputation of Chinese-made brands."
Zhang Xiaolu said that Russia’s requirements for imported cars are far higher than those for domestic cars. For example, the noise requirements outside the car are even higher than the European standards; Russia’s domestic emissions are only Euro I standards, and they are It is required to meet Euro II standards. However, Russia is not a member of the WTO. Therefore, Chinese auto companies cannot request each other according to the principles of the WTO. Companies can only adapt to the requirements of local laws and regulations, and companies must adapt to local regulations and policies to adjust the possible impact at any time. He suggested that manufacturers should remain cautious about investing in Russia.
Zhang Xiaolu thinks: "If we do not solve these problems effectively, the Chinese car market in Russia may be a 'flash in the pan.' The top priority for Chinese cars is to improve the quality and brand of their cars, establish a perfect after-sales service system, and establish a 'Chinese car' in Russia. The good reputation has enabled the long-term development of Sino-Russian auto trade cooperation from the perspective of strategic win-win."
Zhang Xiaoyu appealed: "All companies that go to Russia must maintain the image of Chinese cars."