07 mini vehicle sales growth frustrated
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A recent statistical data shows that the mini vehicle sales in 2007 were 1.2 million units, an increase of 10% year-on-year in 2006. In terms of manufacturers, sales of SAIC-GM-Wuling and Changan increased, while sales of other manufacturers declined. This also led to a continued decline in micro-vehicle market share.
Policy changes inhibit minibus growth
Jia Xinguang, chief analyst of the China Automotive Industry Development Research Institute, believes that this year's economic vehicles are mainly due to the shrinking sales of mini-vehicles. The 0.8-liter displacement product has declined across the board, and sales of 1.0L to 1.6L products have grown slowly. The growth is mainly concentrated in 1.8L, 2.0L, and 2.0L or more.
He said that the change in industrial policy in 2007 was one of the reasons for the shrinkage of mini-vehicles. “Beijing has already begun to implement the Euro III standard, requiring vehicles to install OBD devices. Since there is no such technology for self-owned brands, if this device is to be installed, the price will increase, and its price advantage will no longer exist. In addition, environmental protection requirements Standards are bound to become higher and higher, and Euro III standards will be popular in the country. This will be a fatal blow for small cars. It is also expected that companies will adjust their products and change their strategies."
In addition, some people in the industry believe that the overall performance of mini-vehicles is not optimistic compared with the past, mainly because domestic auto consumption concepts and markets have gradually matured and the national macro-control has been further improved and put in place.
SAIC-GM-Wuling Sales Win Again
Although the overall situation of the mini-vehicle market in 2007 was not satisfactory, the micro-vehicle brother SAIC-GM-Wuling still maintained rapid growth. Its general manager Shenyang announced recently that SAIC-GM-Wuling sold 552,788 vehicles in 2007, including 520,000 micro-commercial vehicles, which accounted for 43% of the micro-vehicle market, an increase of 6 percentage points over 2006, and regained Microcar sales champion. Among them, the annual output of Wuling Light, a competitive product of SAIC-GM-Wuling, reached 360,000 units, and its cumulative sales volume has exceeded 1 million units in the past five years, making it one of the largest models ever after Jetta and Santana.
It is reported that last year SAIC-GM-Wuling has been focusing on the establishment of a brand image. For example, an engine factory with an investment of 2 billion yuan was formally put into operation. The B-series engines produced had a power increase of over 50 kilowatts, sponsoring national weightlifting teams for the 2008 Olympic Games, and the Beijing Red Cross. 60 Wulingzhi Lights will be presented to serve the Olympic Games, etc., which further enhances the brand image and lays a foundation for winning the championship.
Chang'an new car industry sales miracle
In 2007, Changan's "Swordsman Action" achieved fruitful results. In particular, Changan Star, which was listed in March last year, has maintained monthly sales of more than 5,000 vehicles, and monthly sales in October and November have approached 10,000, not only refreshing. The historical record of single-species sales of Changan New Products was also a miracle for sales of single-species in China's mini-vehicle industry. Driven by the Changan Star 2nd generation, Changan’s annual sales of micro commercial vehicles exceeded 300,000 units, and its market share was close to 30%.
In addition, Dongfeng Xiaokang, the new micro-vehicle, also performed more eye-catching. Its annual sales exceeded 66,000 units and its monthly sales exceeded 5,000 units. It has already surpassed the old Jiabao and Changhe, and has become the new major model of the mini-vehicle market.
Microcars play a decisive role in the development strategy of Chang'an Group. Therefore, Xu Liuping, chairman and president of Chang'an Group, said that a variety of new-generation Changan mini vehicles to be launched in 2008 will further embody Changan’s “micro-oriented†strategy. .