2012 International Commercial Vehicle Hotspot Event Inventory
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In 2012, the international economic environment was very complicated and severe, and European and American commercial vehicles entered the cold winter. The debt crisis in Europe has been aggravated, and commercial vehicles such as Europe and the Americas have shown signs of decline. Faced with the market downturn and the shrinking of this traditional main battlefield in Europe, they have quickened their pace of adjustment and their strategic focus is shifting to emerging markets with more development potential. So, in the past 2012, what happened in the international commercial vehicle market?
1. In 2012, European and American commercial vehicles entered the winter
Event Replay: According to the data released by the European Association of Automobile Manufacturers (ACEA), the sales of commercial vehicles in major auto markets across Europe have been declining, especially in Italy and Spain, which are most affected by the European debt crisis. In addition, the growth rate of the two major commercial vehicle markets, the United States and Russia, has also slowed down. The data shows that in September 2012, both truck sales in the United States and Russia fell.
Comments: In 2012, the international economic environment was very complicated and severe, and the global economic growth slowed down. The sovereign debt crisis of Greece and some other European countries has not yet been effectively resolved. The reason why the European and American truck market experienced a sharp decline in sales was mainly due to the impact of the European debt crisis, resulting in the weakening of the euro zone and the impact of economic recession.
2. Volkswagen "Three Strongs" Challenge Daimler's Overlord Position
Event Replay: In 2012, Volkswagen Group succeeded in the merger and acquisition of the multinational commercial vehicle manufacturer Man and Scania. After the strong cooperation between the three companies, they also throw out the rhetoric of surpassing Daimler and dominating the global commercial vehicle by the end of September.
Comments: No matter which market, the close competition between the four companies has never stopped, and over the years difficult to decide. If Volkswagen, Mann, and Scania’s three brands are fighting each other, they will be slightly less attractive than Daimler. However, the three major brands joined forces to fill their respective disadvantages and strengthen their advantages. Daimler’s advantages in terms of technology, profitability and market share are not lost. From a global perspective, the Volkswagen Group's top three are most likely to be the first to surpass Daimler in the European market; in the North American and Chinese markets, it cannot be surpassed in the short term. In any case, this is a contest between masters, and whoever wants to overcome his opponent is probably not an easy matter.
3, Daimler personnel adjustment plus code extension China
Event Replay: On December 12, 2012, Germany’s Daimler Group announced that it will carry out two major personnel adjustments. The first time it will establish a board member position specifically for the Chinese business, it will be played by Hubertus Troska, current Mercedes-Benz truck executive; at the same time, Daimler has also extended Ren Shiler, the head of the global truck business, will serve until September 30, 2018. In addition, the president of Mercedes-Benz China Sales Co., Ltd. will also be the global head of sales and marketing of Mercedes-Benz commercial vehicle business.
Comment: The current personnel adjustment, in addition to the Chinese passenger car market business is not satisfied, Mercedes-Benz's global commercial vehicle market also requires a strong character to advance. Daimler’s board of directors set up a seat to take charge of the Chinese market, demonstrating its confidence in the growth potential of the Chinese market and further emphasizing the importance of China to Daimler's global presence. The extension of Ren Xerox’s term of office is not only an affirmation of his performance over the past few years, but also hopes that he will continue to implement the development strategy of the Daimler truck business and maintain its growth momentum in the truck business.
Volvo Announces New Truck Business Strategy
Event Replay: On September 25th, Volvo Group announced a new truck business development strategy, which will become one of the important steps for the Group to achieve a 3% increase in operating profit margin. The Volvo Group also announced that in the third quarter of 2012, the Group will spend a total of 600 million Swedish kronor in a series of restructurings, including the implementation of a cost-reduction plan in Japan and the suspension of production of the Eudy trucks for the US market.
Comments: The gross profit margin of trucks in each region was increased by 3%; the ratio of the actual cost of sales of the current products to the total cost was reduced by 10%; by optimizing the brand assets, the truck business of the Group was among the highest in the overall heavy truck market share. According to the needs of the establishment of related businesses to support 50% of Asia Pacific and Africa 25% revenue growth, etc., through the gradual realization of the truck business 20 strategic objectives, while enhancing the profitability of other business areas, Volvo Group will increase the operating profit margin of 3% The goal is an important step.
5. Navistar reduced its North American operations to speed up China
Event playback: According to foreign media reports, North America's largest heavy truck and school bus manufacturer, the nation's third-largest truck engine supplier?? Navistar Group CEO Lewis Campbell said that the company is studying the scope of the industry sales, In order to determine the appropriate production scale, in addition, in order to save costs, Navistar plans to reduce the company's management and R & D costs, and close or sell North American truck and engine core business other than the business.
Comment: While vigorously reducing its North American operations, Navistar China's strategy is constantly increasing. Wan Ruyi, president of Navistar China, has repeatedly stressed that the Chinese market plays a very important role in the global strategic system of Navistar Group. However, the cooperation between Navistar and JAC will not be confined to the Chinese market. It is a coalition that is competitive in the international market. The introduction of the Maasfu engine is just the starting point for the group's China strategy. The ultimate goal is to put into production heavy trucks in China.