·2016 self-owned car sales target released

At the beginning of the 2016 New Year, various car companies announced their sales targets for 2016 and set a military order. Different from the previous high growth, the auto market has entered a state of micro-growth since 2015, but most of its own brands are still highly motivated. In 2016, the target sales volume was basically 10% or more compared with the same period of last year, and it is expected to be generally high. In the joint venture car enterprises.

Among the companies that have announced their sales targets for 2016, GAC passenger cars are the most aggressive, up 55.5% year-on-year compared with last year. Changan Automobile is more conservative, up 10.6% year-on-year.

Radical sent by Guangzhou Automobile: New energy does not carry high-end SUV bottleneck

GAC Chuanqi GS4SUV products took up the sales banner, accounting for almost 80% of its total sales. Judging from the product planning of 2016, SUV products are still the main line. Although new energy products have been launched, the sales of new energy vehicles have not been released. Therefore, it is still necessary to see SUVs if they can successfully complete the 2016 sales target. Market performance.

Chuanqi will launch mid- to high-end SUVs in 2016, and the self-owned brand mid-to-high-end SUVs have not yet broken through the bottleneck. The sales target of 280,000 vehicles proposed by GAC passenger cars is slightly more radical.

On the other hand, the current production capacity of GAC passenger cars is 200,000 vehicles a year. It is planned that the new plant with 200,000 capacity will be put into production by the end of next year. According to the current sales target, the plan for the new plant to be put into production should be advanced. It is.

Safely sent Geely, Jianghuai: weighted products changed sales and sales have new models

Geely sold 542,700 units in 2015, a year-on-year increase of 27% compared with 2015. This year's 18% sales growth target is relatively stable. Unlike other independent brands that focus on SUVs, Geely's main sales are from the sedan category. Yang Xueliang said that 2016 will be Geely's product explosion year, and will launch a number of key models such as Emgrand's crossover SUV, new Emgrand and Geely Bo Yue. SUV has always been the strength of its own brand. Geely has launched SUV models in a timely manner. Although it has enriched the product types, it is still unknown whether Geely's SUVs can become the models with no more new models and the SUV market competition has become fierce. .

The target sales of Jianghuai passenger vehicles in 2015 was 300,000 units, and the actual sales volume reached 346,100 units, a year-on-year increase of 75%. In 2016, its sales target was 360,000 units, which was 20% higher than its target sales in 2015, but only increased by 4% compared with actual sales. Jianghuai will update the iterative Ruifeng S series in 2016, but if it is to maintain the rapid growth in 2015, it will be difficult to continue to upgrade by popular models. Although the new A60 of the sedan products enters the mid-to-high-end sedan market, it still cannot support the whole. Sales. Jianghuai has to increase its performance last year. It is really not appropriate to set a goal of high growth rate. It is more stable for Jianghuai.

"At present, the pressure on purchases and restrictions is very large, and the structural pressure is even greater. Therefore, the work of Jianghuai should be more solid and the value-added of products should be put up, otherwise it may be a bubble." An Jin said.

Conservative Great Wall, Chang'an: A deep-rooted field that focuses on balanced development

Great Wall Motor proposed a growth of 11.4% in 2016, which is a conservative one. It can be seen from the layout of its products. The Great Wall will launch the Haval H2 and Haval H6 equipped with a 1.3T direct-injection turbocharged engine this year. The H2 and H6 are the big sales of the Great Wall, accounting for almost 70% of the Great Wall sales. The new power equipment makes the car more competitive. force. If H2 and H6 can maintain this year's momentum, it should not be difficult to complete the sales target. In addition, the Great Wall will also launch the new medium-sized SUV Haval H7 and its seven-seat version of the Haval H7L, to further improve the SUV product line, with Haval's leading position in the SUV, as long as the H7 does not play an abnormal role, it should also be able to snatch a part of the market.

Changan Automobile's performance in 2015 was outstanding, with annual sales exceeding 900,000 units, an increase of nearly 30% compared with 2014. Although the growth rate is rapid, the products in each market segment are very balanced. The sales of CS75, CS35, Yidong series and Yuexiang series are basically equal to autumn, all of which are sold over 10,000 yuan each month, of which CS series has over 20,000. In addition, Changan brand self-owned passenger cars will launch 9 new or modified models this year, and the product matrix is ​​more perfect. Compared with the achievements in 2015, the growth of nearly 10% in 2016 is really conservative.

Reporter's point of view:

Through the formulation of the sales targets of the above-mentioned independent auto companies in 2016 and the planning of new products, we can find that accelerating the research and development of new products and enriching the product line is almost a plan for all independent auto companies to cope with the market. The large sales volume of a certain model can't maintain the sustained high-speed growth of the company. Only by stabilizing and walking with multiple legs can the company be able to cope with the changing market environment and maintain steady growth.

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