2018 Lubricants and Related Markets Grow Well The Abbey Strategy Makes Corresponding Adjustments

Unremitting efforts to take root: "Dedicated to becoming the most trusted international brand in the Chinese market!"

As an international brand that has more than 100 years of history, IPPLUS lubricants are stable and reliable, and they are widely respected by people from all walks of life. In 2014, Yiyou Petrochemical (Shanghai) Co., Ltd. was officially established as the Asian Pacific Operations Center for the IPPLUS lubricants in China. Its main business is sales of IPPLUS lubricants in China; The company established its IPPLUS Lubricant China Marketing Center in Suzhou and officially demonstrated its footing in the Chinese market. In 2017, IPPLUS Lubricants won the “LubTop 2017” for its outstanding brand performance and market reputation. The award of “Internationally Well-known Lubricant Brands in the New Market” has opened a new chapter in China’s banking industry.

Addressing Mr. Chen Yubo, Executive Vice President of Asia Pacific, IPPLUS

Mr. Chen Xiaobo, executive vice president of Asia Pacific at IPPLUS, said in his speech that after recent development, IPPLUS has already had a strong and powerful distributor team, which is spread all over the country. With the joint efforts of all parties, IPPLUS lubricants have achieved rapid development in the industry, not only resisting the malicious slander of competitors, but also overcoming the numerous obstacles to the market downturn. “Everyone present here is the banner of the IPPLUS brand, and it is also the fortress of IPPLUS. It is a brand, a banner, and a fortress that have created a win-win situation and continued glory for our manufacturers! ”

Chen Zhenbo said that China is the most important market for the IPPLUS brand in the Asia-Pacific region and even the world. In 2018, IPPLUS will continue to enhance the layout of the Chinese market and deepen its potential with high-quality products. Increase investment, with stronger product cost performance, comprehensively enhance the user value experience, help the majority of dealers to seize the market, win every "regional war", and complete "the dealer network reached more than 300 in 2020", "China's market sales will strive to exceed 300 million yuan" and "complete the construction of Southeast Asia and put into production by 2022" three goals, is committed to making IPPLUS lubricants become the most trusted international brand in the Chinese market. !

Those who take advantage of the power must have: "Deepen China, all for customers!"

In 2017, it was an important watershed for the transformation and upgrading of China's lubricants industry and was a fruitful year for IPPLUS. Ahmed Ayan, International Business Unit Manager of Ibex (IPPLUS), reviewed and summarized the development of the IPPLUS brand with all distributors. The development of IPPLUS in the local area, Ai Bili ( IPPLUS) dealers are forging ahead, working together, and providing high quality products and services for Chinese end users.

“Hugging to change and win-win for the future”, Gao Yang, executive director of Italy Petroleum & Chemical (Shanghai) Co., Ltd., also made a grand blueprint for the future development of IPPLUS in China. General Manager Gao pointed out that in 2017, China’s total consumption of lubricants reached 6.655 million tons, an increase of 2.4% from 2016. “The growth of lubricants and related markets is good, especially high-end products are becoming the mainstream of the market.”

Mr. Gao said that in response to the industry background of brand fragmentation and channel fragmentation, the strategy of IPPLUS in 2018 has also been adjusted accordingly. In terms of distributors, develop star dealers and core dealers, provide more support for the development of existing dealers through training and promotion policies, and help dealers win in the terminal market; in terms of marketing team, constantly optimize the company Organize the structure, build a stronger sales team, and actively participate in sports activities such as super marathon, boxing, etc., and maintain close cooperation with mainstream media; in the aspect of OEM, improve the competitive advantage of distributors' product prices through domestic production and promote the OEM manufacturers. The business development, and the establishment of industrial oil division, to expand its business in the wind, cement and other industries. In an interview with China Lubricants Information Network, he stressed that “In fact, the essence of our brand development is to serve Chinese customers. Whether it is a world-class brand platform or a full-coverage product line, all efforts of IPPLUS are Customers create more value."

Concentrates on the road to stability: IPPLUS has unlimited potential in China's high-end lubricants market

Achievements are inextricably linked with the team. The growth and progress of IPPLUS in the Chinese market in just a few years is also the result of the joint efforts of numerous rock-solid and sincere partners. In recognition of the outstanding dealers and employees who have worked hard on the front line, IPPLUS has specially awarded the “Fastest Progress Award”, “Most Potential Award”, and “Excellent Distribution” to distributor partners at this annual meeting. The honors of “Business” and “Gold Dealers” and “Excellent Employees” thank them for their support and efforts for the development of the IPPLUS China market.

The winning units and individuals took to the stage and took off their annual glory.

Along the way, the main reason for IPPLUS to move forward steadily in the Chinese market is not only to meet the higher quality requirements of the new era with brand and technology strength, but also to uphold the “integration of maintenance products and maintenance equipment”. The concept of providing consumers with high quality lubrication solutions. “The brand and quality of IPPLUS lubricants are very trustworthy,” said Liu Shuping, an outstanding dealer representative from Nantong. “In 2018, our team will continue to implement the IPPLUS brand concept. Improve customer profits and increase company value. We firmly believe that IPPLUS has unlimited potential in China's high-end lubricant market!”

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