Analysis of six major trends in the field of color digital printing

Produced digital printing technology was born 20 years ago, Xerox Corporation launched on October 2, 1990 the first production type digital printing machine - DocuTech, its main rival at that time was Kodak Lionheart. Since then, an endless stream of new products has made digital printing cheaper and more colorful. The progress of equipment such as Xerox, HP Indigo, Xeikon, and Kodak NexPress is well known in the industry. With the rise of inkjet printing, digital printing has gradually penetrated into every corner of the printing industry. Companies such as Canon, Konica Minolta, Ricoh, and Xerox have helped countless printing service providers succeed in the increasingly fierce market competition.

In order to understand the dynamics of the market and find the accurate positioning of color digital printing presses, the United States wins the boat company through the long-term investigation and analysis of the printing companies on the market, recently summed up the six major trends in the field of color digital printing. The company also pointed out that whether it is a large enterprise like the Donnelley Printing Company or a small printing company, they should seize the precious opportunity of digital color printing. The days of long-lived worlds are gone forever, and printing customers want to reduce inventory, waste and overall costs through small-volume printing. In addition, it is the age of information explosion. If you want to stay in the printing industry in the future, companies must adopt color digital printing technology, which can not only bring substantial return on investment, but also improve customer service.

The output of digital printing increased, and the amount of four-color offset printing jobs decreased. The Winship Company conducted a survey of more than 300 in-house printers and commercial printers last year. The results show that 62% of respondents stated that their digital printing output has grown during 2009-2010, with 61% Respondents felt a decline in the number of four-color offset jobs.

Black and white printing gradually turned to color printing. Although black-and-white digital printing far exceeds the number of color printing in number, it has not actually grown. It is color digital printing that has really grown. Winning Shipyard predicts that the compound growth rate of color digital printing in 2008-2013 will reach 17.8%, while black-and-white digital printing will decline 3.6% during this period.

The single job quantity is decreasing. The Winship Company surveyed 240 print buyers and found that more than 50% of their color jobs had less than 1,000 print jobs and 70% had less than 5,000 print jobs. At present, the quality of color digital printing has been greatly improved. Rubber product marketing pressure promotes customized printing growth. When developing marketing plans, some companies often blindly do things intuitively. However, since the international financial crisis erupted after consumables, the rules of the entire industry have changed. Marketing companies must find new partners to help them complete customized, targeted marketing campaigns, and to achieve this goal, the first is to invest in digital technology.

Web services pave the way for digital printing. Web services have brought new revenue opportunities to the cross-media industry. Print buyers and print service providers are also increasingly aware of the value of the Web. In 2008, E-Commerce: The Future of the Printing Industry was published by the Winning Boat Company, which pointed out that packaging security would prevent 2/3 of print buyers from purchasing printed materials on the Internet. At the same time, more than half of print service providers can provide customers with network-to-print services. These services are usually converted into "Internet publishing" portals, printing is just one of the multimedia services. Printing service providers can use this basic platform to provide customers with e-mail and SMS services, and create a cross-channel marketing campaign that combines print, personalized web pages, and landing pages.