Audi public should receive careful consideration

Audi imported cars have to be authorized! It is still a dispute over the right to speak of the joint venture company.

“Crossing the river to remove the bridge” is the first word that most people in the brain jumped after hearing that Audi's imported cars had to be authorized. Then, I thought of the cartoon that was often exhibited by FAW-Volkswagen's general manager An Tiecheng: two donkeys, with a rope in the middle and a pile of grass on one side, both donkeys wanted to eat the grass nearest to them, but they were involved with each other. It was not enough, and in the end it was all starved to death. An Tiecheng said that the smart way is to sit down and discuss. Let's eat this pile first and then eat that pile. This is "win-win."

In order to be able to live, to eat, for such a simple reason, does the public understand?

Under the temptation of high profits, the public seems a bit confused. Regarding Audi, Anhe Tung has just announced its goal of reaching 700,000 units in 2015. This figure shows that FAW-Volkswagen attaches great importance to Audi, and An Tiecheng also believes that FAW-Volkswagen has solved the most important issue of “maximization of interest of joint venture companies”. However, it is clear that the public does not agree that the Germans feel that they are getting a little less in the face of sales numbers and profits that Audi has doubled.

In recent years, sales of Audi's imported cars in China have been growing rapidly. Last year, sales volume of Audi's imported cars reached 31,000, an increase of 109% year-on-year in 2009. This year, it is still expected to continue to double last year's growth rate. Audi's sales of imported cars in China are much higher than those of domestic cars, and the share of Audi's share is also rising.

It is no longer expected to be Mercedes-Benz or BMW back as it used to. Although there is still a certain gap between Audi's imported cars and its competitors, the growth rate is much higher than the industry average. Relevant statistics show that in the first three quarters of this year, Audi sold a total of 46,700 imported cars, an increase of 68.3% year-on-year. The sales volume of BMW imported cars was 117,300, an increase of 41.8%; the sales volume of Mercedes-Benz imported cars was 96,300, an increase of 7.1% year-on-year.

High growth rates mean strong growth potential, which means high profits that continue to grow. It is reported that last year, Audi imported vehicles in China profit more than 2 billion yuan, according to the proportion of shares, FAW - Volkswagen won 1.2 billion. This figure will inevitably be more attractive this year, so it is no wonder that the public is eager to receive power.

FAW-Volkswagen will certainly not let go. After all, Audi's imported cars can have the performance of today's scenery. FAW-Volkswagen has paid much more than its share ratio. Industry insiders said that China’s efforts have played a decisive role in the development of Audi’s imported cars. Just take the A8 to speak, this year after the listing of the Audi A8L monthly sales have been maintained at more than 1,000 vehicles, compared with the previous generation models, an increase of up to 170%.

Do you want to, I do not give, in today's fierce competition in the auto market, what are the results of the joint ventures? Not to mention, the public should also understand. Even if you do not understand it, you should sit down and think about it.