From business to business, the layout of Liuzhou's auto industry quietly changed
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In the domestic automobile market in 2013, the performance of Liuzhou Automobile can definitely be "headlined." In addition to the bright color of "1.86 million production, one out of every 12 vehicles in the country", "Wuling Hongguang popular Ling Zhixiong lives in 2013 China. The news that the MPV sales ranking is the first and second place makes this “headline†add a domineering aura.
In the domestic passenger car market in 2013, sales of two types of vehicles were dazzling: one was a sports multipurpose passenger vehicle (SUV), and the other was a multi-function passenger vehicle (MPV).
In the 2013 China MPV sales rankings released recently by the China Association of Automobile Manufacturers, Wuling Hongguang, a local company of Liuzhou, Wuling Hongguang of Dongfeng Liuzhou, and Ling Zhi of Dongfeng Liuzhou Automobile Co., Ltd., respectively, with a total of 511,000 vehicles, 110,100 vehicles, and 70,100 vehicles. Annual sales accounted for the top three of the sales charts. Among them, Wuling Hongguang and Lingzhi ranked first and second, and Jingyi ranked fifth.
"The significance of Liuzhou Automobile occupying the top two positions in the sales charts is not the sales data, but rather the rise of Liuzhou Automobile leading the domestic low-to-medium home MPV market, and the change in the entire automobile industry caused by Liuzhou Automobile." Insiders and industry The media analyzed and evaluated the phenomenon of Liuzhou Auto MPV King.
It is not accidentally that Liuzhou Automobile has become the domestic “MPV Kingâ€. It won the annual sales championship in the MPV market. The key to winning is to insist on independent brands and independent innovation, and more importantly, to achieve scientific and accurate market segmentation and market positioning. grasp.
Before 2010, the domestic MPV market remained flat. Consumers' perception of MPV consumption was not clear. However, with the upgrading of consumption, the domestic MPV market was also upgraded and fissioned. SAIC-GM-Wuling and Dongfeng-Liuzhou-Citroen are keenly aware of the changes in demand in the main market with a unique strategic vision. Transformation, upgrading, and early deployment will be the first priority category for future product development. Hongguang, Lingzhi Lingzhi and popular King Plaza screamed out, leading the domestic automotive market changes and innovation, the domestic medium and low-end MPV market from this strong rise.
When Dongfeng Liuzhou Automobile launched the MPV in 2001, it was positioned as a commercial vehicle and guided the process of commercialization of the MPV by autonomous vehicle manufacturers. Later, according to changes in the market, timely adjustment of strategy, MPV business models fission out to meet the two types of carrying passengers and cargo, contributed to the launch of 2007 King Plaza series of products, and created a number of sales of Liuzhou cars in the domestic market myth.
Realize the “turning in by business†gorgeous turn—in fact, it can be said that in recent years, the pattern change of domestic MPV models in the passenger vehicle market has been almost promoted by Liuzhou alone, and Liuzhou Automobile has reconstructed the domestic MPV market. pattern.