·Automobile interconnection: less empty guns and more practical things

Every year, we will always review what we have done in the past year, and then think about what to do next year. For the automotive interconnection field in 2014, the most intuitive impression is “fun”, which is described as “喧嚣”. At this time, if you want to say something about the 2015 conjecture, it is – is the new year calming down or getting more and more noisy? After this wave, what is left behind is precipitation or foam?
For the answer to the question, the author's hope is calm and precipitation.
Speaking of this, you must understand that the author is going to sing some counter-tune. Indeed, whether it is the Internet of Vehicles or the automobile e-commerce, 2014 is a year of leap-forward progress, laying the foundation for the transformational development of the automobile industry chain. This is undoubtedly worthy of recognition, but the “Linzi” is big. There are also more "birds" who are eager to scream at the wings.
As a result, when the Internet and mobile Internet quickly penetrated into the automotive industry, a large number of startups and innovative formats came to the fore. In addition to surprises, we can also observe such phenomena:
The first is to promote performance.
Remember the "Double 11" war? In 2014, the "Double 11" trenches were knocked out early and rang, and the transcripts of the various car e-commerce platforms were also astounding. In just 24 hours, it has realized the pre-sales of billions of dollars and even over 10 billion yuan, and it has to let manufacturers and dealers smash.
Although the results are worth celebrating, but after careful consideration, this is a kind of consumption release under the artificial operation promotion means, and the abnormal situation, the total market demand does not increase, the gorgeous figures can not carry far-reaching The meaning, and as we all know, there is a problem with the order conversion rate. However, the e-commerce platform is not tired of the "digital competition", the digital packaging is gorgeous, repeated and high-profile in various occasions.
In the field of used cars, I have heard that some platforms are pleasing investors, and they also deliberately exaggerate the transaction figures, and even buy offline "car bugs" to turn offline transactions into online.
In the post-market e-commerce, such as on-site maintenance APP, car wash APP, online community platform, various types of car platforms, etc., registered users, active users, order volume, transaction amount and other data dimensions, false reporting, exaggeration has become commonplace. There are no shortage of "big words".
The second is the comparison of financing.
Due to the uncertain profit model, almost all the startups in the field of car networking and auto e-commerce are in the stage of “saving money and making a living”, and the demand for funds is extremely urgent. This is understandable, but they gradually form an atmosphere, but when they have a sum of money, they will immediately advertise and show off, lest the world do not know.
Of course, this is not the original intention of everyone, but the competitors have done this and they have been "wrapped" to do so. Some business people once said to the author: "Otherwise it will be weaker from morale. What is needed is to make competitors nervous, 'liver tremble'."
As a result, financing events have become the hottest news. The author even heard that many of the announced financing amounts were “note the water”, and some even exaggerated twice. The only thing that was needed was “one mountain is higher than a mountain”, and it is better than the arrogance.
A round of financing and even the final listing seems to be the ultimate goal and success sign of entrepreneurship. The author wants to ask, where did the original intention of entrepreneurship go?
The third is to exaggerate the mode.
Nowadays, various word names such as O2O, B2B, B2C, C2B, and C2C have emerged in various ways. In fact, it is currently difficult to have a best model that is recognized as a certain area of ​​automotive interconnection, and almost all of them are in the "mixed war" and exploration stage.
However, the quarrel about the model has not stopped, and said that it is good. What's more interesting is that some companies are doing the mode they are advertised, but they are not drunk, not the wine. They use the banner of the Internet's buzzword "entry" and want to do other modes. In the face of those "ideals" that have been drawn, the author also wants to ask, "What is the "position"? Where is “focus”? Where is "holding"?
In this New Year's mouth, the author wants to say: In 2015, it is time to calm down and work hard. Real competitiveness is reflected in real service, others are nothing.

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