Car networking is still on its way: The unprofitable business model is not yet clear

“In the domestic new car with car networking function, the activation rate of the networking function is less than 30%. Without the network is not activated, the value of the car network cannot be reflected.” Yang Jing, chief scientist of the China Mobile Communications Research Institute, held recently in 2013 China Automotive Electronics International Forum and Automotive Semiconductor Applications Summit" said.

Li Keqiang, director of the Department of Automotive Engineering at Tsinghua University, also sighed on August 27th, the “Industry Connected Technology Innovation Alliance Establishment Conference”: “The term “car networking” has been hot for three to four years, and many alliances have been established and many companies have joined. There are both achievements and puzzles in the process. Most companies do not make money, and as a result, the development of car networking will not continue in two or three years."

In recent years, the Vehicular Network has developed rapidly in the country and all parties have joined and actively promoted the development of the Vehicular Network. However, behind the seemingly unlimited “window” of the car networking industry, there is a great development dilemma. If these problems are not solved, the domestic car networking industry will eventually become a mirror, it can not achieve its true value.

Has not yet formed an effective system and a complete industrial chain

Li Keqiang said: "The domestic car network has not yet formed an effective system and a complete industrial chain. At present, the host plant has little enthusiasm for car networking. Although IT companies have passion but focus on information services, they are incapable of improving the safety and energy saving performance of automobiles. Networking has not formed a complete industrial chain, including the inaccurate positioning of the Internet of Vehicles and the lack of a reliable profit model."

“Whether the final product developed by the terminal developer will be completely adopted will be a big pressure for the terminal developer. From the platform, there is no systematic vehicle networking platform in China. The vehicle networking system needs to be integrated. There are a lot of resources and great compatibility and inclusiveness. Therefore, it is very important to form an industry chain for the networking of cars in various fields.” Lang Jijun, general manager of Jiangsu Zhongke Zhian Zhilian Technology Co., Ltd. told reporters.

Yin Zhanwei, general manager of Shanghai Hangsheng Industrial Co., Ltd., said: “I personally think that the sensors, controllers, and vehicle terminals in the car network implement hardware interaction, and the basic service platform and customers combine to provide solutions, and thus constitute a truly valuable system. Systematic networking makes it impossible for a company to do a good job of all kinds of work in the industry chain. It must form a system in order to promote the development of this industry."

As we all know, the Internet of Vehicles is a long chain of industrial chains composed of automobile manufacturers, vehicle terminal companies, telecom operators, IT companies, hardware suppliers, traffic information content operators, and service providers, involving the value role of each participant. And interest sharing. It is a system solution that fully solves the relationship between vehicles and vehicles, vehicles and roads, and vehicles, but at present, the most popular domestic vehicle is only the vehicle-mounted terminal products that focus on and solve the relationship between vehicles and people. This is a huge system in the Internet of Vehicles. Just took the first step. Therefore, the systematic and chained car networking system has a long way to go.

The unprofitable business model is not yet clear

Previously, the reporter had investigated the problem of low renew rate of domestic vehicle-mounted information systems, and many users expressed their unwillingness to continue to use them due to factors such as higher prices and impractical functions. Yang Jing also stated that at present, the domestic car networking industry is facing the dilemma that the activation rate of the networking function is not high.

As Li Keqiang said, everyone shares the same doubts: How can the Internet of Vehicles become a profitable industry? The blueprint is very good, but how can we make money and how can we meet the demand? Simply increasing information services will make it difficult for consumers to pay for it, not only for domestic consumers. Renewals, foreign Onstar, G-book do not make money.

He Jugang, vice president of Chongqing Changan Automobile Co., Ltd. Automotive Engineering Research Institute, admits to reporters: “The difficulty now is to really find user needs and develop user-interested features, and use this as a link to truly solve the problem of the car networking business model. Although key technologies need to be broken, the business model is a problem that needs to be solved urgently.At present, the first need is to solve the needs of users for driving and parking, and the second is to solve the problems of user safety and energy saving. These two problems have been solved. There is no problem with the business model."

Xin Kejun, the deputy general manager of the Customer Business Department of China United Network Communications Group Co., Ltd., stands at the point of view of the communications operator: “The future of the Internet of Vehicles is in the business model, and a very important part of the business model is the operation. Currently, the depot operators themselves, but I think the future will not be this way. The business model and business model are the key to the future development of the car network."

Industry experts believe that the car networking industry has entered the “adult stage” without a mature business model. It seems mature and the actual situation is not yet clear. The breakthrough of the profitability of Vehicular Telematics lies in: how to accurately locate the needs of customers, provide customers with valuable products and functions, and allow customers to pay for them willingly. However, domestic companies have not yet found this key entry point and are still in the groping period.

Essential issues need to be resolved Key technologies to be broken

Li Keqiang said that car networking should work together to solve many problems, among which the key technologies need to be solved within the industry. Car networking has two major functions. One is to improve information services and the other is to improve car performance. At present, the Internet of Vehicles has been doing a good job in providing information services. Many self-owned car companies such as Changan Automobile have launched their own vehicle Incall system, but there are still many problems.

Pang Chunlin, secretary-general of the Telematics Industry Application Alliance, said that China is in an era of industrialization and post-industrialization. The telematics industry faces homogenous competition, vehicle disconnection, obstacles to interaction, low-level intelligence, lack of subdivision, simple satisfaction, and information. Security and administration affect eight issues.

Chen Xiaobing, deputy director of Xiamen Jinlong United Automotive Industry Co., Ltd. Technical Center, told reporters: “At present, the development of passenger car networking is a bit of a stumbling block. We can't just focus on providing information, but we should focus on whether this information is valuable to customers. For customers, What is most concerned is that the car networking technology can not solve the most essential needs - safety and energy saving. This is the problem that the car networking industry participants need to care about and urgently solve.

Industry experts said that for an industry to be profitable, it must first understand the value chain of the technology, what kind of functions it can achieve, and support the key technologies of the value chain. Only by breaking key technologies can we create a profitable industry. The function of the car networking is not only the vehicle information service management function, but also can improve the car's performance. Just as Yang Jing said: “The car networking needs a whole new experience for the entire automotive consumer, researching smart car technologies, including autonomous driving and driverless car technologies.”

Chaff Cutter

Chaff Cutter,Chaff Cutter Machine,Electric Chaff Cutter Machine,Electric Chaff Cutter

Shuangfeng Nongjiabao Machinery Technology Co., Ltd , https://www.starchmachine.nl