China's LED display companies must have international competitiveness
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Everyone knows that the export of products and LED displays have entered the international market. They are considered by many domestic companies to be a glorious and proud enterprise. In the past ten years, China's LED display products have shouldered a historic turning point. China's LED display exports to the world for more than 80 exports. Various data show that China's LED display products have entered an international perspective and are accepting global users. Review. However, what should be noticed is that although the export data is large, the number of enterprises and products that can be truly exported under their own brands is much less. What is the reason? China is exploring more needs to improve not only quality, but also product innovation and technological innovation.
First, is it an export advantage, which means that the cost advantage in the production of China's Shenzhen full-color display, the development of the LED display industry is increasingly prosperous. According to the statistics of LED Display Application Branch of China Optical Optoelectronics Industry Association, the total annual sales of LED display application market in China reached 25.3 billion yuan in 2012, an increase of 15 compared with 2011. The development of the industry is fast and mature, and has a complete industrial chain. The supporting system has also accelerated the production momentum.
Second, the development of display technology is new. At present, the LED display technology level at home and abroad is excellent and innovative, and the technology is pushed to a higher level. For example, the core components and key components of LED display screens have been continuously improved in recent years, providing technical progress for LED display. An important technical guarantee. The LED display application product style continues to evolve, and it has also brought overall improvement to the technical level of China's LED display industry.
Third, the overseas market is vast, but there are many challenges.
Although LED display applications are widely used, there are a wide range of scenes in the world market. According to statistics, during the period of 2010-2014, the global LED full-color display market will maintain a compound growth rate of 30.43. It is expected that the market size will increase to US$9.55 billion in 2014, equivalent to approximately RMB60 billion.
Fourth, the status quo of LED display exports, industry characteristics of enterprises have advantages.
The development of LED display export business has enabled domestic display manufacturers to create better profit margins and overseas reputation. However, analysis from end users and downstream applications, such as: Light Energy Technology, Chau Ming Technology, Ai Biesen, Lian Jian Optoelectronics, Liard, and Alto Electronics have undertaken more large-scale projects. Especially in the world-famous international competitions and events, this marks that China's LED display can always be unconventional and attract global attention.
Fifth, the main competitors are not others. Although China's LED display screens export a lot of independent brands and products to the world, of course, compared with some large foreign companies, it seems that the strength is thin. The main reason is that China tends to focus on counterfeiting, but it ignores innovation and brand R&D and market innovation. Compared with the competition between the United States and Europe, the LED display industry in China is still very good.
All in all, in order to have international competitiveness and develop a more high-end, branded international market, China's LED display companies must deepen their brand awareness, strengthen product quality management, and pay attention to changes in the international market, so as to adjust their export strategies in a timely manner. Especially now, the fluctuation of the RMB exchange rate has a certain impact on the company's operations. This and the continued substantial appreciation of the RMB in the future may also bring disadvantages to the company, which will weaken the business results of the company and seriously affect the company's operating performance and profits. In summary, we strengthen our own construction, optimize the internal management structure, improve the production quality of enterprises, and strictly control the brand strategy. I believe that China's LED display companies will go better and further.