China's mini-car market Freda can reshape Changhe's glory
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After a long period of preparation, Jiangxi Changhe Group Co., Ltd., with its strong financial strength and technology reserves, suddenly made efforts. After the early trial of economical Liane started to explore its sweetness, it recently introduced a more advanced and cost-effective Changhe technology. The representative of the mini-car, Furui Da, refers to the Chinese mini-car market. Its purpose is self-evident, and it wants to regain the dominance of the Chinese mini-car market.
At a time when there was the Songhua River in the north and Changhe in the south, it was a very popular word in the mini-car market in China. Songhua River and Changhe mini-vehicles have dominated China's mini-vehicle market for many years.
With the development of our country, the general trend of energy is facing. The low-fuel micro-cars represented by the Songhua River and Changhe, which once fell into trouble and are desirably abandoned by the market, are increasingly favored by consumers. Professionals predict that the future automobile market will be a golden period for the rapid growth of mini vehicles.
From the point of view of the mini vehicle market last year, some of the major domestic mini-vehicle manufacturers have launched more than ten new models in succession and have competed in this market segment. At the same time, the reporter noticed that although some manufacturers rely on the product advantages and price advantages of their respective brands to perform better in the mini-vehicle market and gain a certain market share, as the price sensitivity of consumers keeps declining, the brands are in products, technologies, etc. The unfavorable factors make it very weak. Therefore, in the long run, the company’s development focus should be devoted to designing and manufacturing vehicles that meet the needs of the general public, such as high-quality, low-fuel consumption, economical and practical, low-cost, reliable-quality products, and enhance market competitiveness. Based on this concept, Changhe Group Co., Ltd., which has strong financial strength and technology reserves, after a long period of preparation, suddenly made a force, after the early last year tentatively launched the economical car Liana early taste, recently introduced the technology More advanced, more cost-effective Changhe micro-car representative --- Freda. Industry sources pointed out that Changhe Group, which has been reluctant for many years, has launched Freda and pointed to China's mini-vehicle market. Its purpose is self-evident and it wants to regain the dominance of China's mini-car market.
In the course of the interview, the reporter discovered that although many manufacturers are making active efforts to develop more economical cars that are more cost-effective, even at the expense of manpower and financial resources, Changhe Automobile can be said to be a winner, and Furuida has excellent product quality. With good economic performance, we firmly established our own blue sky based on the low-end market represented by mini-vehicles. Experts pointed out that Freda has achieved great success in the increasingly competitive Chinese mini-vehicle market, but the road ahead is still not easy.
As the saying goes: The market is the best touchstone for testing products. An auto dealer in an interview with this reporter believes that the reason Freda was so welcomed by the market, its accurate market positioning contributed. Freda is positioned in the urban and rural entrepreneurial population and consumer groups in small and medium-sized cities, and refers directly to entrepreneurs and home users. At the same time, he pointed out that at present, although there are many domestic mini-car brands, there are not some general-purpose, old-fashioned, and technologically-advanced models.
In a telephone interview with reporters, the person in charge of the Jiangxi Changhe Group believes that Freda was favored by the market as soon as it was launched. It was precisely because of the successful market segmentation and the extremely high cost-performance ratio that the group company expanded Freidar. In China's micro-vehicle market share, the launch of the new concept of the Fredan micro-customer has greatly shaken the opponent's inherent position; Second, the original Changhe mini-car has a large number of loyal customers; in addition, with the country's small displacement With the introduction of encouraging policies such as lifting the ban on cars and purchase tax, mini cars will certainly bring more benefits to consumers. Therefore, economic cars such as Freda, Chery QQ and Geely will surely become Market darling.
Analysts here believe that the launch of each new product has a market demand base and it also marks the development of the market. Changhe Auto's new concept of micro-customers that promotes both economy and practicality—Freda is demonstrating the development trend of the mini-car market. With its design philosophy of stylish appearance, safety, environmental protection, comfortable driving, superior quality, and reasonable purchase and use cost, Freda takes the lead in integrating domestic new micro concepts into its products, improving the bearing and practicality of the products.
Can Freda reshape Changhe's glory? Still let us wait and see.