· China is expected to become the largest market in Mercedes-Benz in 2015

In 2014, the Mercedes-Benz domestic model family gradually became the strongest new force in Mercedes-Benz in China. From January to October, sales accounted for half of the total sales volume of last year, reaching 55%. Next year China will be expected to replace the United States and become the largest market for Mercedes-Benz.

The reporter learned from Mercedes-Benz (China) on the 25th that for Mercedes-Benz, the development of the Chinese market has always been the top priority in its overall strategic blueprint. To this end, Mercedes-Benz not only actively introduces the latest models, but also cooperates with Beijing Automotive Group Co., Ltd. to produce many hot-selling and main models locally.

In recent years, Mercedes-Benz has further considered the needs of the Chinese market during research and development, and designed and customized exclusive models for the Chinese market. In 2014, in the Mercedes-Benz domestic model family, the sales of E-class cars increased by 76% year-on-year, and GLK increased by 44% year-on-year. As of October, the new long-wheelbase C-class car that had just been listed for more than two months It has also broken through 7,000 units.

In addition, as another powerful product of Mercedes-Benz, Mercedes-Benz brought 11 new or redesigned models to China in 2014. Among them, the domestic models are particularly eye-catching, the new long-wheelbase C-class cars are on the market, the new E-class cars, and the launch of several GLK upgrade models are all trying to attract more Chinese consumers.

In the first 10 months of this year, Mercedes-Benz sales in China increased by 30.8%. Mercedes-Benz said that there is still a lot of growth potential in the Chinese market in the future. It is reported that Mercedes-Benz has officially established a new R&D center in Beijing, and will target the sales target of the Chinese market in 2015 at more than 300,000 units.

According to the analysis, Mercedes-Benz intends to use the Chinese market to catch up with its competitors Audi and BMW.

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