Cooper Tire cooperates with the Quality Inspection Association to launch an initiative for integrity

Recently, Cooper tires, a global tire replacement specialist, and the China Quality Inspection Association jointly launched the 2010 National Quality Month "Enterprise Quality Integrity Initiative." Cooper Tire participates in this activity, aiming to improve the quality level, provide quality products, adhere to quality, and practice social responsibility.

The National "Quality Month" campaign was jointly initiated by six ministries and commissions such as the AQSIQ, with a focus on vigorously implementing the strategy of "winning with quality", focusing on improving corporate awareness of quality responsibility, and conducting a series of activities jointly with outstanding typical enterprises across the country. In late October of 2010, the organizers of the “Quality Month” event in China held the “17th China Quality Forum” in Chengdu, and conducted extensive and in-depth discussions and exchanges on topics such as corporate quality integrity .

Cooper Tire, which has nearly 100 years of history, is the second-largest listed tire company in North America. Since it was formally announced in April 2006 to enter the Chinese market, it has been committed to providing Chinese consumers with quality replacement tire products and perfect services. In order to better fit the needs of Chinese consumers, Cooper Tire established the Cooper Tire Asia Pacific Technology Center in Shanghai in June 2008 to support the development and testing of the Chinese market and export overseas products. Cooper Tire's efforts have also been greatly recognized by Chinese consumers. In the past few years, Cooper Tire has developed more than 500 retail stores in China and maintains an annual growth rate of about 20%. Cooper Tire has always been committed to providing consumers with the highest quality products and the most complete services, guiding quality consumption, building quality integrity, and striving to create a market environment for consumers to safeguard their interests.

In this quality month event, Mr. Alex Koi, General Manager of Cooper Tire China, stated that: As a leader in the global replacement tire market, Cooper tires have been strictly in accordance with international production standards and have been continuously improving after-sales service. System to protect the legitimate rights and interests of consumers. While improving the quality of tires, Cooper Tire also actively promotes the concept of green environmental protection. From the tire formulation, product design, production process to the final product use, Cooper's unique “Green Way” is being practiced. At the same time, Cooper also hopes that through quality month activities, it can appeal to more companies to improve product quality and practise quality commitments for consumers.

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