"Double-money" tire brand cultivated new fruits last year's export value of 530 million US dollars
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Since last year, the world's economic growth has continued to be sluggish, and the export growth of the tire industry has shrunk dramatically. Many companies have had a “tight dayâ€. However, in 80-year-old tire companies "double money", export sales have outperformed GDP growth, and foreign exchange earnings are expected to reach 530 million US dollars, an increase of 9.3% year-on-year.
Behind the breakthrough of “double money†is the dividends that have been continuously innovated and won. “Double money†insists that brand fostering and technological innovation go in step, and this year wins a contrarian increase.
Founded in 1929, the "Double Money" brand has more than 80 years of history. Over the years, "double money" has created a number of "first in the country": in 1932, China's first tire was born; in 1934, the first automobile tire was introduced; in 1964, the first all-steel radial truck tire was listed In 1992, the nation’s first all-steel inner tubeless radial tire was off the assembly line...
Since the beginning of this year, the world's economic growth has continued to be sluggish, and international market demand has been shrinking. Domestic production companies still maintain rigid production capacity, which poses a severe challenge to the fiercely competitive overseas tire market. In the “inside and out of pressingâ€, “Double Money†implements the concept of “makes a brand†in the sales of overseas markets, constantly lays out and perfects channels for overseas markets, and insists on the two-wheel drive of export trade and brand cultivation. In 1999, China Tire North America United Sales Co., Ltd. was established to be responsible for the North American tire market development. In 2006, the Shuangqin Jordan JV was established to be responsible for the development of the Middle East tire market. In 2010, the European office was established to be responsible for the development of the European Tire Market. Through the overseas marketing network we have worked hard, the sales of “double money†in the North American market have increased by more than 20%, and emerging markets in Asia, Africa, and Latin America have continuously increased their coverage. Over the past few years, the "double money" cooperation partners have also expanded to Caterpillar, SCHMITZ, JBHUNT and other major distributors and operators.
Now, “Double Money†Group has also established a regular quality feedback system that supports overseas distributors. It forms a post-sales quality information and timely communication mechanism for different overseas markets, and timely feedbacks the collected overseas market information to the Double Money Tire Research Institute. Improve product quality and improve.
In the past few years, in the United States far from the ocean, a large-scale mining engineering vehicle has been continuously used in pits and pits. Its tires have a diameter of up to 3 meters and a section of nearly 1 meter, leaving a deep impression on the ground. Imprints. It is difficult for ordinary people to imagine that such a giant tire comes from the "passer" of China's first rubber company, the 80-year old brand Double Money Group. “Good goods are constantly being greeted.†The experience of summing up “double money†overseas sales, in addition to strong technical indicators, good after-sales service, companies in the promotion of brand awareness, but also took the right to the brain. The product information brochure "Double Money" distributed overseas by "Double Money" was opened. The latest developments in the company, main selling prices, new product introductions, corporate culture, market information and other contents were clearly understood and were deeply embraced by "double money" overseas. Dealers, retailers welcome. Shuangqin Group also directly communicates with overseas consumers through X-frames, road signs, and professional websites, and continues to increase brand awareness among overseas consumers.
"Innovation is the soul of the company." "Double money" in the overseas market "opening up territory," the source of product competitiveness, in the final analysis is still continuing to fit the market's technological innovation. In recent years, “Double Money†has increased the collection of information on international market demand, and has also established an innovative mechanism for integration of science and technology into the economy, allowing middle and senior R&D personnel to directly enter the production site, aiming at international tire technology and international market trends, and accelerating products Structural adjustments. "Double money's product development, also invited the United States, Germany, Spain, Italy's technical experts, joint technical research." Shuangqin group responsible person said that for the international market demand and the actual situation of the road, "double money" has Launched new specifications and new products such as low-profile tubeless all-steel load-bearing tires, all-steel radial engineering tires, all-steel radial meridian industrial tires, all-steel radial mechanized tires, snow tires, etc. All-steel radial tires formed load, light truck, and engineering , industrial four series, more than 60 specifications, more than 500 varieties, by Europe, the United States, Australia and other international markets generally welcomed.
TireReviewBrsStudy, an international tire brand assessment agency, has included the Double Money brand in the rankings. “Double money†has also become the only Chinese tire brand to date. This experienced the honeymoon period of the joint venture company and returned to the local business brand. In 2012, the export performance once again proved its value. The foreign exchange earning amount of about 530 million US dollars was 25 times more than the export value of 20 million US dollars 20 years ago.