Excavator market is optimistic about second-hand will gradually withdraw from the stage

“Doosan Infracore has benefited from the continued rapid development of China's economy. This year, excavator sales exceeded 100,000 units. Doosan Corporation’s sales in the Chinese market already account for 40% of the world's total. China has become Doosan’s global strategic focus.” March On the 27th, on the scene of the appreciation meeting organized by Qiangxing Industrial Co., Ltd., Luo Qiansheng, general manager of the company, was pleased to describe Doosan’s performance in China.

The development potential of China's excavator market is huge In recent years, China's infrastructure construction has advanced by leaps and bounds, and the process of urbanization has accelerated. It has become a booster for the excavation machinery market. The pulling of the country’s macroeconomic policies has further stimulated the development of the excavator market. Chinese excavators have entered an accelerated period of development, and their share in construction machinery has increased rapidly. After experiencing explosive growth in 2010, China's mining machinery sales will grow at a rapid rate of 15%-20% in the next three years. In 2015, the annual sales volume of the market will reach 300,000 units. The Chinese excavator market is optimistic.

2011 was the first year of the “Twelfth Five-Year Plan”. The introduction of a series of national infrastructure investment plans provided guarantee for the continuous rise of the domestic construction machinery industry. In 2011, water conservancy investment will reach 4 trillion yuan in 10 years, railway investment will exceed 3 trillion yuan, and the construction of affordable housing will invest 1.4 trillion yuan. By convention, the total investment in general infrastructure construction will be 5% to 8%. Used to purchase construction machinery and equipment, therefore, the construction machinery industry will maintain a high growth rate in the next few years. At present, the world is more optimistic about the development of China's construction machinery industry. China's machinery has great potential for development in the coming years and will surely usher in the golden period of development.

The market prospects of second-hand excavators are not optimistic. The “big cake” in China's excavator market will inevitably cause competition from all parties, the competition of major brands, the competition between domestic and imported products, and so on. The second mobile phone, which plays an important role in the excavation machinery industry, is also an aspect that cannot be ignored.

Second mobile phone sales is a major feature of the current construction machinery industry. With the implementation of the national macro-control policies, the opening up of the secondary market, and the increase in user demand in recent years, products have gradually diversified, and the market for used construction machinery has rapidly developed. However, its development prospects are not optimistic.

First of all, the authoritative evaluation standards for second-hand excavators are still not widely recognized. Even if some companies have established their own standards in accordance with certain standards, it is difficult to obtain widespread recognition. This increases the risk of the second mobile phone transaction and hinders the development of the second mobile phone market. As the operation of second-hand excavators becomes more and more mature, a widely recognized evaluation standard may be formulated, but once the evaluation standards are released, the transaction price of the second mobile phone is bound to be transparent, and the profit margin of the second mobile phone is getting smaller and smaller. The status quo is undoubtedly worse!

Gu Tao, vice president of the Shanghai branch of Doosan Infracore Machinery, believes that the current state of the second-hand excavator market is very complicated and difficult to determine the status of the second mobile phone. Many users will start to gradually adopt new excavators considering the current maintenance cost or purchase cost. equipment.

The general manager of Qiangxing Industrial Group, Luo Qiangsheng, also conducted an analysis of the used excavator market when he was interviewed by a Chinese excavator network reporter:

“From the perspective of growth rate, the new aircraft achieved a 100% growth in 2010, and the second handset is a flush sales volume compared to 2009. This shows that more and more users choose to purchase new machines. .

From the price point of view, at present, the price of the second mobile phone does not have a great price advantage compared with the new one.

From the long-term development point of view, the second mobile phone is not the ultimate development of the Chinese market, the new machine has been aimed at the Chinese market, which will increase market share with an irresistible trend. Take the second-hand car 10 years ago as an example. The second-hand car market was hot 10 years ago. However, after the age, the used car has gradually declined. ”

In addition, there is no provision for after-sales service in the second mobile phone transaction. At present, most of the two mobile phones on the domestic market are payment and delivery, but they do not have three bags. This makes the number of two mobile phones to be somewhat gambling.

At present, more and more industries in China have entered the era of meager profits, and the same is true for the construction machinery industry. With the decreasing sales profit of the whole machine, more profitable space is transferred to the service sector. The use of second-hand excavators, whether from the market development or after-sales service, can not be compared with new machine agents with a large sales and service system. As Luo Shengsheng, general manager, said: “The second mobile phone will not become the leading product of the Chinese construction machinery industry. With the continuous development of the construction machinery industry, the trading volume and market share will slowly decline and will gradually withdraw from the historical stage. ."