Forced electric car stuck because of policy "easy to buy hard sell" dilemma?

Hot new energy vehicles, however, concerns the durability of the battery is subject to factors in the used car market, new energy vehicles currently selling rate is generally lower than the residual value equal to the value of the traditional fuel vehicles. According to the statistics on the value of auto insurance for second-hand transactions in 2017, taking the same model with a price of about RMB 250,000, the residual value of Tianhe can still be about 6.5 percent of the original price after three years, but an equivalent pure electric In the car, the three-year residual value is only less than 40%. Many new energy vehicles began to enter the replacement period one after another. Che Tianxia paid attention to the current residual value of hot new energy vehicles.

[Hedging rate is too low] was used by second-hand car dealers "coldly"

A Tesla Model S, which was sold for nearly a million dollars in 2015, is now being resold. The value of used car dealers is only worth more than 300,000 yuan. This caused Mr. Pan, who originally wanted to change his car, to be somewhat surprised. After several considerations, he decided to transfer to relatives. "The residual value is too low, and the valuation is less than 33% of the original value. Selling is a bit distressing," Mr. Pan said. Before that, he sold a four-year-old Porsche with an original price of one million yuan and the residual value could reach about 50%.

When the media reporter visited the market, he discovered that Mr. Pan’s experience was not a single case. At present, new energy vehicles are mostly used as “unsalable goods” in the eyes of used car dealers. In the used car markets such as Guangzhou Baolijie and Guangjun, most used car dealers do not feel bad about pure electric cars. Car dealer even bluntly: "We do not accept second-hand electric car." On some used car e-commerce platforms, although some Beiqi, Zhidou and other pure electric used cars are sold, the selling price is very large compared to the new car prices, and the actual transaction volume is also very small. The used car dealers stated that the demand for new energy and used cars such as pure electric vehicles is too small and it is very difficult to get them after receiving them.

“The depreciation rate of traditional used cars is about 5% per year, but there is currently no suitable algorithm for maintaining the value of new energy vehicles.” Liang Jian, owner of the used car market and senior used car appraisers Liang Jian, told reporters that the car dealers Estimates of the price of new energy used cars can only be roughly estimated from the amount of possession, age, and mileage. However, most of the pure electric vehicles do not undergo long-term use evaluation. Car dealers prefer to push prices low to transfer risks. All media reporters note that only the Toyota Hybrid vehicles, which have a relatively large number of technologies and mature technologies, such as the Camry Shuangqing and the Ralink Shuangqing in the Guangzhou region, are slightly in the market.

【Devaluation too fast】 The pain point is battery life

In the new car market, new energy vehicles based on pure electric vehicles not only have national and local subsidies, but also are not limited to the “limit licensing” policy of various places, and have become the first choice for many people to purchase cars. However, once it became a used car, it would be difficult for a Phoenix like a drop to find a home. Frequent battery "life" reduction complaints may be one of the reasons.

Traditional fuel vehicles have been tested by users for many years. The residual value of used cars can be roughly judged based on the number of years of use and the number of kilometers of vehicles. However, the depreciation rate of new energy vehicles, especially pure electric vehicles, currently depends mainly on battery life. “A traditional fuel car can be changed more than four or five times. However, due to 'battery worries', new energy vehicles have created a situation where they may not take over.” Liang Jian said, “New energy vehicles are still new, The appearance, interior, chassis and other hardware, the inspection of the power system is completely different from the traditional fuel.” He admitted that currently used car dealers do not have experience in this area. The power system of pure electric vehicles is mainly battery and motor systems. Currently, all appraisers who have obtained second-hand car appraisers have no experience in checking the power system. In addition, "when the owner of a pure electric vehicle is changed, what is the warranty? The cost of battery maintenance is not expensive. Most of these immediate problems have not been explained."

Luo Lei, deputy secretary-general of the China Automobile Dealers Association pointed out that in the used pure electric vehicle market, battery quality, endurance, and manufacturer warranty are important factors affecting the value-added rate of new energy vehicles. However, for new cars, new energy vehicles have entered the used car market. There was no subsidy, but it also disguisedly raised the threshold for new energy used cars.

[detection blank] lack of equipment experience

All media reporters note that there is currently no third-party agency that can scientifically test the power system of new energy vehicles. The person in charge of a motor vehicle inspection company in Guangdong Province told the reporter that although battery technology is developing, it has not entered a mature stage. Some lithium iron phosphate batteries used by pure electric vehicles are relatively unstable and have a fast power-down, which seriously restricts the quality of used batteries. The "reversion rate" of electric vehicles. He pointed out that the detection of battery performance is generally based on the use of full battery life and calibration mileage comparison, whether to achieve 70% of the calibration is a criterion. However, the battery quality of different manufacturers is not the same, which brings difficulties to detection, especially the lack of related equipment, also brings the problem of detection costs. A second-hand car e-commerce company with a total of more than 100 million second-hand vehicles is known as a second-hand vehicle trader in China. The inspection equipment provided by its staff can only detect the appearance, interior trim, and important parts of existing conventional fuel cars. , no equipment investment.

Industry insiders pointed out that in the future, only the battery technology matures and the eliminated batteries can be used in other fields. At the same time, when vehicle manufacturers can take the initiative to undertake testing of batteries and introduce officially certified used cars, the value of new energy vehicles will only be preserved. constantly improving. The media reporter noticed that the "Regulations on the Management of New Energy Vehicle Manufacturers and Product Access" promulgated by the Ministry of Industry and Information Technology requires new energy automobile manufacturers to monitor the operational safety status of all new energy automobile products that have been sold for each new vehicle. Energy automotive products establish records, track and record the use, maintenance, and maintenance of vehicles, as well as the recycling of power batteries. However, this is only for the tracking of product performance and does not include price factors.

[Market Watch] Breakthrough in "Easy to Sell, Need to Sell"

From 2009, the demonstration of new energy vehicles in closed areas, a small amount of marketization in 2013, and the launch of the “first year of new energy vehicles” in 2014, are already young. With the general standard of 36 months of change, the first batch of new energy vehicles has entered the replacement period. However, many factors such as low maintenance rate of new energy used cars, incomplete evaluation of residual values, and lack of circulation channels directly restrict the development of new energy secondary market. The China Automobile Dealers Association stated that it is urgent to open up the circulation channels of second-hand cars. To solve the current transaction difficulties, we must not only start from improving the product quality and performance of new energy vehicles, but also establish the industry circulation standards, and at the same time, refer to new energy vehicles. Sales model, to give new energy second-hand car recycling units corresponding tax incentives, improve the enthusiasm of the recovery of the main body, to help the industry break through the "easy to buy hard to sell" dilemma.

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