From the outside to the inside? Renault signs Dongfeng to enter the Chinese auto market
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Last week, the Renault-Nissan Alliance and Dongfeng Group signed the Dongfeng Renault joint venture contract in Wuhan, which is also the last of the top ten automotive manufacturers in the world to invest and build factories in China. As early as 2003, when Carlos Ghosn, on behalf of the Renault-Nissan Alliance, signed a joint venture agreement with Dongfeng Group on Dongfeng Nissan, he said that Renault's domestic production would be achieved at an appropriate time. But I am afraid he did not even think that after a full ten years, the Dongfeng Renault joint venture project was finally approved.
The first product needs to wait for 3 years. According to the contract signed by both parties, Renault and Dongfeng will jointly invest 7.76 billion yuan to form Dongfeng Renault Automobile Co., Ltd., and the investment ratio of the two parties is 50:50. Dongfeng Renault plans to produce 300,000 vehicles. In the first phase, it will achieve a production capacity of 150,000 complete vehicles and supporting engines. The products of the joint venture company are expected to be launched in the first half of 2016. The models will be based on SUV products, followed by products including new energy vehicles and joint venture autonomous vehicles.
In respect of personnel composition, Dongfeng Renault’s board of directors will consist of 8 members, of which Dongfeng Group will appoint 4 persons and Renault will appoint 4 persons. The first term of office will be assigned by Dongfeng Group, and Renault will appoint a general manager, who will rotate after four years.
"Backdoor" Sanjiang Renault was formally approved by the National Development and Reform Commission on December 2. By December 16th, the two sides signed a contract. The process of the Dongfeng Renault joint venture project appears to be progressing rapidly, but in the middle it has experienced many twists and turns, and these twists and turns are never left. Open the "Sanjiang Renault" keyword.
As early as 1994, Renault Automobile signed a joint venture agreement with Sanjiang Aerospace Industry Group to produce light commercial vehicle Tafik in Xiaogan, Hubei Province. However, the sales of the Tafik passenger car were bleak, and under the weight of losses, Renault was forced to suspend production.
Subsequently, as the CEO of the Renault-Nissan Alliance, Carlos Ghosn proposed that Renault will completely solve the problems of the Sanjiang Renault project and welcome a rebirth opportunity through cooperation with Dongfeng. However, the progress of the negotiations has not been smooth.
In 2012, Dongfeng Group and Sanjiang Group signed an equity transfer agreement. Dongfeng Group acquired the entire equity held by Sanjiang Group in the Sanjiang Renault project. On December 2 this year, the National Development and Reform Commission formally approved the Dongfeng Renault project. However, because Sanjiang Renault has only SUV and commercial vehicle production qualifications, Dongfeng Renault's first model was "forced" to be locked into an SUV. In the future, separate approvals are required for the production of subsequent passenger cars such as cars.
Many factors affect the future signing of Dongfeng Renault. Although both sides are good news for the joint ventures, in fact, judging from the contents of the agreements signed by both parties, whether Reynolds can realize its ambitious ambitions in China is still unknown.
First of all, the shareholders repeatedly emphasized that this signing will complete the synergy of the Dongfeng-Renault-Nissan “Golden Triangleâ€, but it is unclear to what extent this synergy effect is strong. Dongfeng Renault has settled in Wuhan, Dongfeng Nissan headquarters is located in Guangzhou, and there is no production base in Wuhan. Therefore, the Renault-Nissan Alliance’s shared advantages in product platform and parts procurement will be transformed into competitiveness between the two places. Observed.
After Renault Renault was established, Renault China will be equally concerned about where to go. It is understood that after the establishment of Dongfeng Renault, it will first integrate Renault’s dealer network in China and slow down the speed of expansion. By 2016, the first domestic-made car will be listed. The Renault dealership network will only expand by 30, and the current 92 developments. To 120 homes.
In addition, according to insiders, the signing of the joint venture agreement only set out the overall framework, many details still need to be further discussed, so the newly formed joint venture company leadership did not appear this time. Even the two parties have differences in the timing of the joint venture. It is well understood that the Dongfeng of the Chinese market wants to speed up as much as possible, and Renault is even more inclined to walk step by step. Therefore, after the marriage with Dongfeng, whether Renault, the European giant, can truly transform itself from the out-of-office spectator in the Chinese auto market to an internal player, it is still a question mark.
