German cars into energy-saving subsidies New Deal largest winner

1.6 liters or less of energy-saving subsidies for small-displacement vehicle models The implementation of the new policy for more than a month, the auto market sales structure has quietly changed. Different from the clear purpose of the past, it must be a small-displacement vehicle model. After 3,000 yuan less national energy subsidies, many consumers began to shift toward the same price point, but with slightly higher displacement.

The reporter visited the auto market and found that after the implementation of the new energy-saving policy, the sales of its own brand were the most affected, and the sales volume of small-displacement vehicles with Japan-Korea sales also fell significantly. However, there are still exceptions, that is, the German brand, FAW - Volkswagen, Shanghai Volkswagen sales of various models have almost no impact, after the improvement of energy-saving subsidies standards remain hot, and become the largest, is also the only winner of the current auto market.

German car technology is more advanced Recently, after the implementation of the New Energy Conservation New Energy Policy, the first batch of energy-saving models were released. After the upgrade of the subsidy standard, a total of 49 models were selected in the seventh batch of energy-saving products promotion catalogue for the “Energy-saving Products Huimin Project”, among which German cars were selected. It accounted for 13 models, which also made Volkswagen the brand with the most energy-saving subsidies.

The reporter was informed that the FAW-Volkswagen brand and the Shanghai Volkswagen brand's models were able to quickly qualify for the higher standard energy-saving subsidies catalogue, mainly because of the deployment of TSI (Turbocharged Gasoline Direct Injection Engine ) + DSG (Double-clutch Automatic Transmission). What's more worth mentioning is that in the latest batch of energy-saving catalogs, the popular brands of auto models with more demanding market occupy nearly half of the total.

It can be said that the "gold combination" of TSI + DSG won the initiative for the Volkswagen brand in the energy-saving battle in this auto market. Volkswagen Group (China) has now established four TSI engine production lines in China, which has achieved local production of the 1.4TSI, 1.8TSI and 2.0TSI series. The reason why many models of FAW-Volkswagen and Shanghai Volkswagen are selling well is precisely because they have powered the "golden combination".

Early next year will achieve a comprehensive upgrade "In China, the Germans bring the most advanced things, and the Japanese brought the most profitable." A Shanghai Volkswagen dealer told reporters that it is the difference in philosophy, let In recent years, German cars have become more and more popular in the Chinese market, and when policy-oriented testing of car companies technology, the advantages of German cars have been further demonstrated.

Many dealers and CEOs predict that at the latest in the first quarter of next year, the Volkswagen brand's models will be re-entered into energy-saving catalogues, and will receive national energy-saving subsidies before other brands. In fact, as early as May of last year, Volkswagen announced that it has implemented the "Volkswagen China Powertrain Strategy" that was implemented since 2007, which is to "consume the fuel consumption of Volkswagen Group's (China)'s production and sales in China in 2010. And emission reduction by 20%" has been successfully achieved. The public also expressed great confidence in the improvement of the current energy-saving subsidies.

Nikai, president and CEO of Volkswagen Group (China), recently stated that Volkswagen will further increase investment in energy-saving emission reduction technologies and products, and will invest 14 billion euros in China in 2012-2016 to build new production facilities and develop new products. . At the same time, Volkswagen will fully introduce technologies such as Start-Stop and brake energy recovery systems in the Blue Drive technology series, which are widely used in joint venture products.

The price stability and more consumers trust the energy subsidies of 3,000 yuan is very important for most mid-size cars selling at a price of 100,000 yuan. The reporters visited the auto market and found that the sales of most models sold out due to the implementation of the New Deal have been greatly affected. . Relevant statistics show that in October, the sales volume of small-displacement mid-size cars in Beijing’s auto market has fallen by about 30%.

However, according to FAW-Volkswagen, Shanghai Volkswagen and Skoda brand owners of a number of 4S stores, since the implementation of the new energy-saving policy in October, their sales have not been substantially affected, "because German car prices have always been stable, 3,000 yuan subsidy does not matter Too big." A FAW-Volkswagen dealer told the reporter that after the list of the seventh batch of energy-saving subsidies was released, the quality of the German cars was confirmed, and it is believed that more consumers will choose the Volkswagen models.

Yan Jinghui, deputy general manager of the Asian Games Village Automotive Trading Market, believes that today's consumers value vehicle quality more than some of the price discounts. Yan Jinghui said that after the improvement of energy-saving subsidies, the rapid re-entry of German cars is only one of the hot selling factors. On the other hand, the relatively stable price for a long time has made consumers more willing to accept and purchase.