Heavy truck industry responds to the winter
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In 2015, the heavy-duty truck industry still has not reached the bottom. Production and sales volumes have stagnated, and many companies have endured the pain of going for capacity and inventory. In the cold night, some flashes of light guide the direction of the industry. Many businesses still believe that if they insist on biting their teeth, they can pass through the darkness and embrace the light.
Heavy truck market is shrinking <br> <br> the end of December last year, North Ben Heavy Duty Truck Group held 2016 annual meeting of suppliers, hundreds of heavy truck industry upstream suppliers from around the country gathered in Baotou, development of the industry total words. "The heavy truck industry is still in the cold winter" has become the consensus of everyone.
According to authoritative statistics, the nation’s heavy-duty truck industry sold 558,800 units last year, a year-on-year drop of 26%, and a net decrease of nearly 200,000 units from the previous year. Among them, the dump truck market has experienced the most serious decline, reaching about 52%. The total sales volume of dump trucks is only 17%, and the sales volume is expected to not exceed 100,000 vehicles.
People in the industry believe that the heavy truck market, as a trend indicator for the national economy, shows how the trend is and can directly reflect the current macro and microeconomic environment. Last year, the rate of construction of various projects, whether at the national or local level, was significantly lower than that of previous years, and the growth of construction investment slowed down. The small number of projects and the lack of domestic demand are important reasons for the overall downturn in the heavy truck industry.
Especially after entering the second half of the year, the sales of dump trucks have fallen even further. Domestic energy, raw material extraction and transportation are almost stagnant, coal production is reduced by more than 50%, and new coal mines are hardly available. This is undoubtedly aggravated by companies such as Beiben Heavy Duty Trucks, whose sales are concentrated in resource-based markets. The company’s sales line of sight had to be shifted from resource areas such as Inner Mongolia and Ningxia, and it was mainly focused on the highly competitive logistics market. According to preliminary statistics, the production and sales of Beiben heavy trucks decreased by 10% year-on-year.
When Beiben heavy truck sales personnel visited Ningbo Beilun Port, it was discovered that users had purchased cars in bulk in the past, but now they have become seperated, and the number of cars purchased each time is small. At the same time, the term of the logistics companies is often extended from one month to about six months, and their costs are constantly being transferred to distributors, production companies and financing parties. 
Strategic Opportunity Shows “We have noticed an increase in the sales volume of high-powered tractors. Behind this is the blow-out development of the trunk logistics transportation business.†At the annual meeting of suppliers, Wang Shihong, Chairman of Bei Ben Heavy Duty Truck Group, conveyed to the participants. Positive information.
The industry believes that the rapid development of the domestic express logistics industry in recent years has given rise to the demand for large-volume, high-quality transport vehicles. Cold chain logistics and hazardous chemicals logistics have become new hot spots. Logistics companies have expanded from a single-phase service area to a one-stop integrated service area.
Against this backdrop, major mainstream heavy-duty truck manufacturers have launched the concept of “Internet†to make up for many shortcomings in end-user car use, maintenance, and roadside assistance, and to open up communication channels between dealers and vehicle companies. It is intended to broaden marketing channels, enhance user stickiness, and create a new marketing model.
Beiben Heavy Duty Trucks regards 2015 as the year in which the “synchronous full-tracking service†starts, promoting the after-sales service, and launching five links of contract review production, vehicle transshipment, vehicle delivery, follow-up service and summary evaluation. Measures. As of mid-December, the company has implemented a total of 1,804 vehicles with 142 key contracts.
At the same time, the demand for professional vehicles in the domestic market is very strong. Last year, the number of Beiben heavy truck new intelligent slag trucks contracted steadily, and only 115 units were sold in the Anhui market. The market share exceeded 22%, and the proportion has surpassed the traditional advantages of Beiben. Fire engines, municipal engineering vehicles and other market prospects are equally broad.
More important market opportunities come from the implementation of the "One Belt and One Road" strategy. Wang Shihong spoke of his experience in Pakistan. Because China has invested hundreds of billions of yuan in local investment, built power plants, and built roads... Chinese enterprises have entered on a large scale and busy construction scenes can be seen everywhere.
Last year, Beiben heavy trucks were highly in line with the “One Belt and One Road†strategy. They cooperated with several countries along the route and signed more than 4,240 export vehicle contracts, a year-on-year increase of 108%. At the same time, delegations from Russia, Venezuela, Pakistan, Malaysia and other countries visited more than 40 times. The Beijin heavy-duty trucks AMT SMT V3 tractors were officially delivered to customers in Singapore, and signed contracts with South Africa, Ethiopia, Iran and other countries with 1,556 kd spare parts contracts. , a year-on-year increase of 258%. In addition, Beiben Group's professional team has completed field trips to Kazakhstan, Pakistan, Thailand, Singapore, Kenya and more than 20 countries and reached cooperation expectations.
Coincidentally, mainstream manufacturers of heavy-duty trucks such as Dongfeng, CNHTC, Jiefang and Shaanxi Auto have all set up their own kd factories without exception. In contrast to the past, these factories have begun to take root overseas and accumulate energy, and they are becoming China's heavy truck trend. The springboard of the world.
"The facts show that the sooner you go out, the better the effect will be." Wang Shihong said.
Lightly armed to deal with winter <br> <br> layout in 2016, although bright spots, however the heavy truck industry is still untold warmer.
People in the industry believe that the current domestic economy will also face enormous difficulties and challenges. In the period when various industries adjust structure, remove production capacity, and inventory, various contradictions will surely affect the heavy truck market this year.
When reorganization and failures spread to the heavy truck industry, it became the first choice for most companies. Last year, Beiben Heavy Duty carried out an external transfer of Chongqing Automobile's old factory assets, Penglai branch's assets, Baotou Equipment Park's 50,000 assembly plant, and other projects, hoping to squeeze the industry chain and lean the main body and hold the fist tighter.
At the same time, Bei Ben Heavy Duty Trucks firmly seized on the already-introduced German technology platform to seek a breakthrough on the road to high-end heavy trucks. Nowadays, the R&D platform, the modularization, and the serialization of SINOTRUK's R&D have been initially formed, and new products have emerged in the high-end logistics vehicles and other markets.
As the social marketization becomes more and more detailed during the “13th Five-Year Plan†period, it will increase the rapid development of the logistics and transportation industry. In particular, the revised gb1589 mandatory national standard has expanded the truck's payload quality and vehicle size. The amount of goods that a truck pulls at a time will increase, and the overload situation may completely change. In addition, the technology of vehicle networking will continue to improve, and the problem of asymmetric logistics information will gradually be solved. With this, there will be a demand for logistics and transportation centralization, and an efficient logistics vehicle for segmentation will become the mainstream.
The industry predicts that sales of low-end heavy-duty trucks will continue to decline in 2016, and high-power and high-end products will show a rapid increase.