I really want you to force the freeze-dried food reporter to experience the "red date 72 change"


Keep the human body at a low temperature and resurrect it in the future. This is a science fiction movie.

"Frozen fruits and vegetables to 40 ° C, retain the original color and fragrance and 97% of the nutrients, this is freeze-drying technology." I think your chairman Shi Jubin told the "Securities Daily" reporter.

A year ago, I thought that the first freeze-dried food that you launched, "Qing Feifei Red Date Xianglian Tremella Soup" is still in a prominent position in the store. At present, the sales of “Qing Feifei” reached more than 35 million yuan.

I really want your marketing director Meng Fanwei to mention to the reporter: "This product uses Xinjiang Ruoqiang ash jujube, Fujian Gutian Tremella, Hunan Xiangtan lotus seed, Ningxia Zhongning carp and Gansu Lanzhou lily, heating water for 60 seconds to quickly restore red dates and white fungus Soup is like fresh stew."

A customer who bought "Qingfeifei" told the "Securities Daily" reporter: "I went to Beijing to attend the class reunion some time ago with red dates and "Qing Feifei". This product is quite good, convenient and delicious."

Two months after the store was separated, on August 14, the reporter came to think about your first freeze-dried food experience store in China's Huanghe South Road in Zhengzhou. At 11:30, there were four customers in front of the checkout counter. The little girl responsible for the cashier said, "I am a little busy."

A big sister who lived nearby went straight to the counter and took a few bags of freeze-dried fruit. I chatted with reporters and said, "I often buy products that I want, and now it is more convenient to have freeze-dried food." After the checkout, she reminded the clerk to pack a "Qing Feifei" to take away.

Since its opening on June 13th, Baipinhao Store has launched the "Free Member Registration Experience" freeze-dried food activity. Auntie with a baby entered the store and reported the mobile phone number. The clerk immediately gave her a bowl of simple jujube and a honey jujube cake. Aunt told reporters: "We live opposite, come over every day, children eat When you finish home, you don't have to eat." The reporter found that in less than an hour, the number of people entering the store reached more than 20 people. An old customer bought a product of more than 5,000 yuan at a time. He told reporters: "I usually buy it, eat it myself, and send it to family and friends."

According to the staff of the store, since the opening of the store, the daily turnover of the store has reached 16,000 yuan. At present, I really think that you already have 6 freeze-dried food experience stores in China.

When healthy China is upgraded to a national strategy, I think you will also infiltrate your own health concept into the research and development and promotion of freeze-dried food. In September 2017, I really want you to officially change your name to Zaoye Co., Ltd. to think about your health food company.

When talking about the original intention of making freeze-dried food, Shi Jubin said: "There are already freeze-dried foods in China very early, but basically they are all exported. We want to add freeze-dried food through red dates and think of you as a new generation of healthy freeze-dried food. The leader of food."

I miss you on the "red dates 72" and continue to exert efforts on freeze-dried foods. At present, more than 40 kinds of products such as freeze-dried red dates and freeze-dried yam have been developed, which are called "new generation of healthy freeze-dried foods". Each one contains red dates.

I really want you to target the freeze-dried food to the people who need "special protection". The staff told the Securities Daily reporter: "Our freeze-dried products are positioned as 'aunt's two children.' Mother, warm mother (I want you to create a concept, value a healthy mother); children in the growth and learning period; a group of people who understand health, want to be healthy, and are willing to take action for health."

A mother who plans to take her child to Disney said: "I am going to bring some freeze-dried foods that I miss, so that children can eat when they are hungry, clean and nutritious."

According to the introduction of the relevant person in charge, I really want you to concentrate on the manpower advantage and market resources, and comprehensively promote the landing of freeze-drying technology. Among them, the company started construction of the 10,000 tons of freeze-dried food projects in March, the infrastructure has been completed 70%, and is expected to be put into production by the end of this year. After the project is completed, it is expected that the output value will exceed 400 million yuan, which will open up a new direction for your company in the leisure and health food industry.

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