JAC light trucks increase 3.3 times as fast as the industry
According to the data released by the China Association of Automobile Manufacturers, “Production and Sales Alertâ€: In the first half of this year, China’s light truck production and sales volume reached 740,900 units and 748,800 units respectively, representing an increase of 8.4% and 6.04% year-on-year, representing a growth trend. Regional market layout: JAC integrates its own development to effectively deploy regional markets. Based on the original 80 4S stores, 300 first-tier distributors, and 500 second-tier distributors, the company has fully targeted the rural market and promoted the county. The network construction will further extend the marketing network to the third-tier and fourth-line markets, and establish “Jianghuai good luck in some counties and townships; franchise stores and new agent dealers in the blank districts and counties, which greatly solve the difficulties for farmers in buying cars and services. Difficult question. Disclaimer: This news was reprinted from the cooperation media. Auto Parts People's Network posted this article for the purpose of transmitting more information, and does not mean that it agrees with its viewpoint or confirms its description. Article content is for reference only and does not constitute investment advice. Investors will operate at their own risk.
Major sales growth of domestic mainstream companies also declined. Among them, the light truck business of Jianghuai Automobile has performed particularly well. It has sold over 10,000 domestic vehicles for four consecutive months and sold 1,2017 units in June. In the first half of the year, the domestic market achieved a total sales volume of 73,716 units, a year-on-year increase of 20 %, an increase of 3.3 times the industry growth rate.
The reporter recently interviewed relevant leaders of the JAC Commercial Vehicle Company to analyze the secrets of the rapid growth of its light truck business. They said that they benefited mainly from the steady recovery of the country’s overall economic situation, the implementation of fuel tax to stimulate automobile consumption, and 4 trillion investment to drive infrastructure construction and the country. The comprehensive effect brought by automobile's policy of going to the countryside, product structure, regional distribution and consumer group structure adjustment.
National policy revitalizes auto industry effect
At the beginning of 2009, the state launched a "reinvigoration plan for the automobile industry; a series of industrial policies such as the implementation of fuel tax, reduction of purchase tax to stimulate automobile consumption, 4 trillion investment to drive infrastructure construction, and automobile to the countryside, and promote the overall economic situation to stabilize and rebound." With great market opportunities, the performance of light trucks as a means of production is a direct reflection of economic development.
Jianghuai Automobile Co., Ltd. to overcome the financial crisis
In the context of the financial crisis, Jiangqi Group saw early and acted quickly. In the second half of 2008, the innovative thinking of in-depth study and practice of the scientific concept of development mainly took "changes and changes;" and "does not change with change; And achieved important results in the first half of 2009.
“Changes and developments; includes four aspects: First, structural adjustment, full launch of high value-added products; support the “uphill to the countryside; products to rural areas.†The second is the adjustment of organizational structure, focusing on the reform of Jiang Auto's shares, and building the Jianghuai Group’s “flexibility of small enterprises, management of large enterprises; model. Third, adjustment of the structure of capital property rights, so that “there is progress; The military has done a lot to highlight the core business of light trucks and strategic business of cars. Fourth, adjustment of investment structure, non-productive construction and simple expansion of the slowdown of reproduction projects, focusing on new energy technologies, upgrading of traditional technologies and other fields.
"With no change to change; it is to continue to work hard on quality and cost, and do a good job of risk management for enterprises, so that the company is always in a steady state of development.
“Adjust structure and increase efficiency; become an inexhaustible motive force for the development of JAC light truck business
The comprehensive effect brought by the adjustment of enterprise product structure, regional distribution and consumer group structure.
In order to ensure the continuous growth of the company, Jiang Auto Co., Ltd. adjusted its product structure in two directions: on the one hand, it launched high-end products and expanded its product lines to high added value; on the other hand, it launched products adapted to rural markets and expanded rural markets. In line with the adjustment of product structure, Jiangqi adjusted the property rights and capital structure of some of the entire vehicle and component businesses. The idea is clear: First, highlight light trucks as a core business, and second, highlight passenger cars as a strategic business, and concentrate dominant resources. In advantageous business.
As the core business of the company, JAC light trucks benefit from the promotion of national policies on the performance of the market from January to June, and are also integrated by the integrated marketing of the company’s product structure, regional market layout, and consumer group structure adjustment in advance. The effect manifests.
Product Structure: JAC Light Cards refines the three-stage product line, establishes the aggregation effect of five sub-brands, and maintains the consistent high quality and cost advantages of JAC. In particular, the competitive advantage of the product line of the implementation country III, the light truck with the self-produced engine, which is of the highest priority, fully exerts the advantages of good efficiency, brand, quality, and market. The growth of mid- to high-end light trucks is significant, with handsome bells growing by 50% and Viabell growing by 15%. The light trucks have made the largest contribution to the countryside. At the beginning of this year, the state introduced the policy of autos going to the countryside and was perfected in March and June, greatly stimulating Rural market demand for light trucks. In this year's sales, Jianghuai Luck's performance is particularly prominent. As a township and township market, affordable, high cost performance light trucks, Luck inherited the consistent high quality and cost-effective features of the JAC light trucks, through the vehicle The optimization and adjustment of the configuration, JAC Fortune formed a product range of 0.7 tons to 2 tons of load capacity, 2 meters to 4 meters of cabinet, and different power section product series, which is well adapted to the different transportation needs of the rural market. Low weight makes it better than similar products in fuel consumption, 3-5% fuel-efficient kilometers, and after the discounted price of only 28,800 yuan, these highlights make the popular good luck in the rural market. It is understood that January-June, JAC good luck sales reached 24,611, compared with the same period last year, an increase of 249.5%.
Consumer group structure: The growth of light-card consumer groups is mainly due to returning entrepreneurs and newer demand. The JAC Light-card innovative marketing, together with the sales network, is the management and optimization of the second- and third-tier networks. On the one hand, it released the “National Uniform Price, All-round Concessions†at the beginning of 2009; the information is more practical and transparent. Consumers provide discounts on car purchases; on the other hand, the construction of a unified service and parts system has achieved "where the car is sold and where the service is." The implementation of these measures has effectively boosted the sales of light trucks in the countryside.
In the second half of the young card market continues to be optimistic
Despite the impact of the international financial crisis, Chinese auto exports remain sluggish, but with the steady recovery of the Chinese economy and the strengthening of consumer confidence, the domestic light truck market is expected to continue the good momentum from January to June. China's rural auto market has just started and huge purchasing potential has been gradually released. The light tonnage direct subsidy policy to be introduced on June 10th will further stimulate the strong growth of the rural light truck market. The three national standards that will be fully implemented on July 1 will help promote the growth of the mid- to high-end light truck market, which will further show the industry's development prospects.