Longxi Lubricants: From "Made in China" to "Created in China"

On April 18th, 2013, “(2013) China Lubricant Industry Annual General Awards Award Ceremony” was held in Sanya, Hainan, with representatives from major lubricant brands, base oil additive manufacturers, lubricant distributors and users throughout the country. More than 300 Chinese and foreign guests, including industry associations, experts and media, gathered to witness the largest event in China's lubricant industry this year.

As an outstanding representative of the national brand lubricants company, Longyi Lubricants has been relying on independent innovation, high brand awareness of the industry for many years, through the industry's public online voting, professional market research and the rigorous review of the Organizing Committee experts. Among the many companies participating in the report, they have won the title of "China's Lubricants Industry's Most Influential National Brand of the Year". Recently, Mr. Chen Xiaoxing, Marketing Manager of Jiangsu Longhao Petrochemical Co., Ltd., shared the growth path of Longxi brand with China Lubricants Information Network.

Focus on R&D and innovation

Technology is the foundation of the brand. Since the establishment of Longxu, it has insisted on independent innovation, has always attached importance to the investment in research and development of projects, formulated clear technology innovation strategies, and renewed research and innovation on products and new skills. Mr. Chen said that Long Hao, as a company that started with technology, is very clear about the importance of lubricants as a functional product for consumers. “Because of the increasing domestic demand for pollution control, exhaust emission control, and energy conservation and environmental protection for the automotive industry in recent years, the market has become increasingly demanding on the quality of lubricants, and these new demands must rely on new technologies and new products. In the early days of its establishment, Longxi Lubricants has keenly captured the business opportunities of the energy-saving and emission reduction policy, and has always been at the forefront of market development, keeping the functional characteristics of the products closely integrated with the latest market demands, and end-users The actual demand is oriented and committed to becoming the focal point of new products and technologies in the industry.”

Since 2007, Longxi Petrochemical has established the 3E Lubrication Technology Laboratory, focusing on advances in energy saving, environmental protection, and power boosting, and more than 20 advanced technologies have been successfully developed in different types of Longsheng products. Effective application. Technical upgrading is the key to the success of the enterprise. At present, Longxi has a rich product range of lubricants, including gasoline engine oil, diesel engine oil, gear oil, anti-wear hydraulic oil, antifreeze, brake fluid, grease, automotive maintenance products, etc. With more than 400 varieties in production, the production and inspection system is in full compliance with international advanced standards. The total production capacity has reached 300,000 tons per year, and the single-shift production capacity has reached 100,000 tons, making it one of the fastest growing companies in China's lubricants industry.

"Three years ago, on the basis of extensive market and user research, we found that the number of vehicles using natural gas as fuel in the domestic market is gradually increasing. Long Hao dared to be the first to introduce the first generation of gas engine oil." Recall, "We later discovered that the use of CNG as a fuel taxi, and the use of CNG / LNG as a commercial vehicle for fuel, their lubrication needs are not the same, so in 2012, Long Hao on the first generation of gas engines The oil was upgraded and turned into two products: "Jienuo" CNG-6, CNG-7 gas oil for gas taxis, and "Weishijie" LNG-6, LNG-for gas commercial vehicles. 7 gas oil."

This year, Long Hao made great strides and further upgraded its products to launch "Wei Shi Jie" special oil for gas buses. “You can see that Longxi Lubricants products are fully close to the market demand, and the speed of updating and upgrading is also very fast. It is precisely because of this that many of the honors that Longyi has received are closely related to the unique performance and excellent quality of the products. For example, in March of this year, Longjing Lubricants won the “Nanjing Quality Award” issued by the Nanjing Municipal Government, and now Lubricants Lubricants has the largest and most influential national selection in the lube industry (2013) China Lubrication. The oil industry was awarded the "National Most Influential National Brand" in the annual general rating, which was attributed to Longyan's outstanding brand selling point and excellent product performance, which is also the most distinctive and development potential of Longxi Lubricants. Advantages!"

Sincere service to share growth

Maintaining technological innovation is the foundation and foundation for consolidating the market. Then, channel construction is an important condition for brand promotion. The extent of the dealer's "use" of the product determines the future of product sales. Long Yao knows the importance of the standardized operation of the market for distributors, and always regards “norm” as the most important prerequisite for ensuring the healthy development of the retail channel market over the years. At present, in the dealer channel market, Longxun has formed a dealer network across the country. “Our goal is to complete the full coverage of prefecture-level cities and above markets including first-tier cities like Beijing and Shanghai by the end of this year. This is also a very rare opportunity for dealers who wish to enter into cooperation with Longxi. The opportunity."

The operation of the distributor can enable the product to form an advantage in a certain area and create a certain market environment, which leads to an increase in customer awareness and an increase in the sales volume, so that the lubricant brand products can enter the track of a virtuous circle. For a long time, Long Hao has attached great importance to the growth of channel distributors, not only providing quality products for distributors, but also providing strong service support. From comprehensive marketing promotion and brand promotion programs, to image shops and specialty stores that have sprung up across the country like mushrooms, regular training, professional exchanges, standardized management, frequent promotional activities, and stunning brand summits. Azimuth's supporting services have deepened the relationship between brands and distributors, and at the same time allowed Longxun's partners to share the benefits of corporate development.

Perfect after-sales service is a powerful weapon for companies to maintain their strong competitiveness. To this end, Long Hao proposed the slogan of “Perseverance in quality and further service”. “To ensure the excellent quality of our products, we require all of our employees to continuously provide better, more thoughtful, and more attractive services to our customers. Such as the establishment of a sales support department in the quality center, arranging professional technicians to visit local markets, assisting customers in sales, and receiving a warm welcome from customers and consumers; at the same time, we also proposed "interactive 960, new decade of wealth" this year. The slogan helps our dealer customers to increase sales and profits through various interactive marketing activities. These are all high value-added services that we provide to dealers on the basis of providing quality products.”

“There is also a part of the sales of Lubricant Lubricating Oil from the initial installation and after-sales service oil markets that are supported by automobile manufacturers and construction machinery manufacturers.” Mr. Chen introduced that this part of the market is growing rapidly. Currently, Longxi has owned Beijing, Guangzhou Automobile, JAC, Heli, Yutong, Dongfeng, FAW, Jinlong, Zoomlion (000157, stock), Shangchai, Xichai, Revo, Weichai, Yangchai and other domestic well-known more than 60 domestic auto and construction machinery , engine manufacturers long-term strategic cooperation customers. “Especially, the company's Kelansu Company, as the largest supplier of automotive urea solutions in China, has established a cooperative relationship with almost all domestic heavy truck and passenger car manufacturers, and its market share has exceeded 70%.”

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