Network enrich marketing methods

In the age of digital networks, the Internet has become a part of everyone's daily life, and it has penetrated into every industry, including the machine tool industry. Enterprise portals can be considered as the most popular method of online publicity, and they are also the most simple and feasible. An information-rich corporate website is the most direct window for users to understand the company and its products. In the area of ​​certain machine tool subdivisions, sales personnel of some companies do not need to scatter nets in order to expand their user base.

Of course, the function of the network is not only so. For example, uploading and processing video can make the audience feel the processing charm of the product more intuitively. With instant messaging tools, users can be closer to the user to provide more convenient and efficient services; It allows users to purchase products without leaving the house; provides online software including mobile phone plug-ins, and facilitates the selection and calculation of processing parameters. All of these are aimed at brand promotion and sales expansion. Although lagging behind other industries, some machine tool companies have begun to synchronize with the trend. Of course, the function of the network is not only so. For example, uploading and processing video can make the audience feel the processing charm of the product more intuitively. With instant messaging tools, users can be closer to the user to provide more convenient and efficient services; It allows users to purchase products without leaving the house; provides online software including mobile phone plug-ins, and facilitates the selection and calculation of processing parameters. All of these are aimed at brand promotion and sales expansion. Although lagging behind other industries, some machine tool companies have begun to synchronize with the trend.

Sandvik Coromant has a complete e-commerce solution to provide fast and personalized online services. B2B services enable automatic transaction and archiving of key businesses (such as orders, order confirmation, invoices, and bills of shipment, etc.) Through ShopOnline, you can place orders for standard products and check prices, availability, delivery time, order status, order and invoice records. At the same time, the program can also provide product technical information such as 2D, 3D CAD reference drawings, etc. Through the related links, the user can obtain the cutting parameter recommendation and the combination of blade and body. Hexagon opened an online measurement mall in 2011 to provide customers with high-quality, convenient, and fast services. The mall meets the fast-paced, personalized and affordable purchasing needs of modern customers through the use of discounted goods, monthly famous products, and general merchandise. The three modules of goods make up for the shortcomings that customers have in purchasing through regular channels. In addition to all the probes and probe products that can be delivered on the same day, Hexagon Online Metrology Mall will also focus on the individual needs of customers in the measurement system use process: including various types of advanced training , training manuals, measurement books, etc.; special offer items will always provide visitors with additional surprises through price promotions and promotions.