New Energy Vehicle Subsidy, New Deal, Direct Subsidy Vehicle Firms Will Break Local Protection
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A new round of subsidy policies for new energy vehicles will soon be introduced. This is good news for BYD chairman Wang Chuanfu. The new subsidy policy directly supplements vehicle prices, which means that companies like BYD do not have to negotiate with various local governments to set up factories in exchange for subsidies.
Minister of Science and Technology Wan Gang stated at the China Automotive Industry Development (TEDA) International Forum held in Tianjin on Saturday that the State Council has formally approved a new round of demonstration and promotion programs for new energy vehicles, and the four ministries and commissions including the Ministry of Science and Technology and the Ministry of Industry and Information Technology are formulating implementation rules. It will be officially launched in the near future.
In the previous phase of the new energy vehicle subsidy policy, due to the protection of local auto manufacturers from local governments, the sales trend of new energy vehicles showed a fragmented state of the market. For example, the sales market of BYD New Energy Automobiles e6 is mainly in Shenzhen, Shanghai Automotive New Energy Automobiles E50 sales market is mainly in Shanghai, and JAC's new energy vehicles Tongyue's major markets are in Hefei.
Direct car companies
The subsidy policy for new energy vehicles in the previous period gave local governments subsidies for fiscal subsidies, and local governments hoped that foreign automakers would come to invest and build factories locally to obtain financial subsidies for new energy. In order to enter some local markets and receive financial subsidies for new energy sources, BYD Auto, the leader of the new energy automobile market, has announced that it has invested in the establishment of new energy automobile plants in Guangzhou, Tianjin, Yunnan, and Wuhan.
"Don't invest in setting up a factory, not only can the private car not reach the local market, but also cannot get the local government official car purchase order." BYD Auto insiders told reporters helplessly.
A new round of subsidy policies for new energy vehicles will hopefully help auto companies develop new energy vehicles to reduce their burden.
Wan Gang indicated at the forum that this round of new energy subsidy policy is mainly based on the pilot cities, changing the original way of subsidizing financial funds, directly subsidizing the subsidy to the production car enterprises, promoting the hybrid electric bus to the whole country, and charging at the same time. Station construction for financial subsidies.
“The new phase of the new energy subsidy policy will directly subsidize auto manufacturers through financial subsidies instead of subsidies to local finance bureaus to break local protection. In addition, pilot cities also need to meet certain conditions set by the four ministries to become pilot cities, one of which The condition is that pilot cities need to ensure the sales of cars produced in other markets in the local market,†Wu Wei, a researcher at the Machinery and Equipment Division of the Industry Coordination Department of the National Development and Reform Commission, explained to the reporter of the “First Financial (microblogging) Dailyâ€.
Zhang Xiaoji, executive vice president of China Federation of Machinery Industry, told reporters: “We hope that the subsidy policy for new energy vehicles will be introduced earlier, and now it has affected the sales of enterprises because it is subsidized in sales. However, subsidies are an expedient measure for the government. In the long run, I hope that the growth of new energy vehicles will not rely on subsidies. This is the real reason to compete with traditional cars in terms of performance, quality and price."
Wu Shaoming, deputy general manager of FAW Group, is not optimistic about the future development of new energy vehicles. “Making traditional vehicles a good base for new energy vehicles. Second, we cannot rely on state subsidies. We must be able to find economically viable models. Whether it is business models or marketing models, we need to realize the economic viability of the entire value chain. ."
Up to now, FAW Group has not introduced new energy vehicles to the market compared with other major auto groups such as Beijing Automotive, SAIC and Changan.
Mode is the key
Zhang Guobao, former deputy director of the National Development and Reform Commission and director of the National Energy Administration, told reporters that under the premise that battery technology is difficult to achieve breakthroughs in the short term, the development of new energy vehicles must pay attention to the innovation of business models.
"From the perspective of the characteristics of new energy vehicles, through the innovation of business models, ease the inconvenience caused by factors such as short travel distance, high acquisition costs and long charging time, increase the competitiveness of new energy automotive products, and expand the scope of new energy vehicles. The market scale will promote the joint development of the upstream and downstream industrial chains of new energy vehicles, including infrastructure, parts, vehicles, and related services,†said Zhang Guobao.
The consumer market’s expectations for new energy vehicles are rapidly heating up, which to a certain extent shows that consumers can accept new energy vehicles. In 2011, when the BMW MINI electric vehicle was held in Beijing for demonstration operation, it sought volunteers on the Internet and won the competition for tens of thousands of netizens.
In May of this year, more than 20 electric vehicles of Beijing Yika Pioneer New Energy Automotive Service Co., Ltd. began to be leased to consumers, and the lease was started on the same day. Now, the time-sharing lease of Beijing Tsinghua Science Park has been started for over 100 days. The occupancy rate is 100%. "We must break through the traditional mode of operation and business model, and promote the promotion of new energy vehicles under the general situation of green transportation development and the transformation of emerging industries, and strive to create new models and cultivate new markets. Through innovations such as time-share leasing and other business models." Optimize electric vehicles.Beijing will continue to expand the scope of pilots in the near future. By the end of this year, no less than 100 electric vehicles will be put into use in four parks such as Tsinghua Science and Technology Park and Beijing Institute of Technology, as well as car rental. Wan Gang said.