Strong Confidence, Striving to Smash Up 210,000 Units--Interview with Zhao Zhuang, General Manager of Dongfeng Chaoyang Diesel Engine Co., Ltd.

In 2009, in the face of the global financial crisis and other unfavorable factors, Dongfeng Chaoyang Diesel Engine Co., Ltd. (hereinafter referred to as Dongfeng Chaochai) seized the opportunity and fully over-achieved the target set at the beginning of the year. The main business objectives such as production, sales volume and sales revenue were all achieved. The historical high: In the whole year, the company produced 188,611 engines, an increase of 37% year-on-year; 180,799 engines were sold, an increase of 30% year-on-year, and both production and sales exceeded 180,000. The company achieved sales revenue of 2.1 billion yuan, a year-on-year increase of 18.6%, and fulfilled the DPRK people’s dream of breaking the 2 billion yuan mark for many years.

Zhao Zhuang, general manager of Dongfeng Chaoyang Diesel Engine Co., Ltd.
Zhao Zhuang, general manager of Dongfeng Chaoyang Diesel Engine Co., Ltd.

In 2010, Dongfeng Chaochai established the challenge of producing and selling 210,000 engines, and how to deal with new challenges? Zhao Zhuang, general manager of Dongfeng Chaochai, said that Chaochao has made preparations for product R&D, operation and management, and market expansion. In terms of product research and development, Dongfeng Chaochai formed five product platforms: 102, 3L, D, 4A, and gas series. The 4A (485, 480, and 490) series engines were newly developed to fill the gap in the rural market of Chaochai products. Small-bore diesel engine, currently 485 has been achieved in the Dongfeng Chaochao Hefei factory's batch production. It is planned to produce and sell 25,000 units in 2010. This is a new growth point for Dongfeng Chaochai, and the market prospect is very broad. At the same time, Dongfeng Chaochai used the principle of coexistence of multiple technical routes in the research and development of the products of the State IV and State V, and cooperated with partners such as AVL Austria and Tianjin University to jointly develop, whether it is the CB18 high pressure common rail system of BOSCH or domestic high pressure. The common rail system, as well as the technical route of the electronically controlled VE pump, are applied on different models to meet the various requirements of future users.

In terms of operation and management, Dongfeng Chaochai will continue to focus on QCD promotion in 2010, further improve the “Lean thinking as the guiding ideology for management, use TS16949 as the management system, use QCD forms as management tools, and use KM as the management platform. "Characteristic lean management model of Chai", and the penetration of upstream and downstream companies, the unified management language of the entire supply chain. In terms of market expansion, on the one hand, it persisted in market segmentation, targeted support work related to product support, and accelerated market development; on the other hand, it repositioned the market position of the product and broadened the product coverage, supporting the light vehicle owners. Based on the above, we will develop in the upward and downward directions. The 4A series is one of them. In addition, Dongfeng Chaochai achieved a new breakthrough in the passenger car. In 2009, the power of the command car and the saloon tug on the part of the National Day Parade was the engine of Dongfeng Chaochai. This is also the pride of Dongfeng towards Chai.

Zhao Zhuang said that Dongfeng Chaochai will unswervingly fulfill its corporate mission of “making high-quality power and maximizing the value of the company” and will work together with all customers in the upstream and downstream industry chain to achieve the common development of the entire industrial chain.

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