The imported car market is sluggish and the price can be reduced by less than 200,000 yuan to buy imported cars.


According to the data released by the China Automobile Dealers Association, the inventory pressure of China's auto dealers continues to increase, and the sales task in the second half of the year is even more arduous. The reporter learned that due to the recent sluggish consumption in the automobile market, major 4S stores are also facing the pressure of price reduction promotion. Many of the best-selling models that originally increased the price have begun to offer preferential prices, indicating that the overall car price will be followed. Further space to fall.

Some models are no longer fare

According to the data of the China Automobile Dealers Association, the car dealer inventory warning index was 59.2% in June this year, up 5.5 percentage points from the previous month, and the inventory warning index was above the warning line (50%), showing a sequential increase. On the other hand, China’s automobile consumption index was 63.4 in June this year. It is understood that the so-called China's automobile consumption index is a comprehensive index greater than 0, reflecting the operating situation of the automobile market from the perspective of consumption. When the automobile consumption index is less than 100, it indicates that consumers are not willing to purchase. From the data point of view, China's automobile consumption index has been less than 100 for half a year, which also means that consumers' desire to buy a car is not strong, and the market is relatively sluggish. The analysis of the China Automobile Circulation Association believes that in recent months, domestic third- and fourth-tier cities have seen a new round of housing prices, squeezing other consumer space, leading to a further decline in consumer purchasing power. In addition, in July this year, most of the country's weather was hot and hot, and the southern part entered the flood season. Consumers entering the store were affected by the car and the store's willingness was further reduced.

Experts also expect that the market is still relatively flat in July, and sales are not much different from those in June. From the reaction of the automotive terminal market, some clues can be seen. The reporter learned that if the Civic of Dongfeng Honda had to increase the price in the past, it would have to mention the car immediately. Now there is already a preferential margin of around 5,000 yuan. In addition, Mercedes-Benz E-class once needed to increase the price by about 20,000 yuan, and now there is no more price increase, and there is a certain preferential margin. In addition, the GS8, which has been affected by the supply of gearboxes and has tight inventory, has been strong in the past. The reporter learned that there are also price concessions of around 10,000 yuan in the market. These models, which originally required price increases, now feature promotional cards, and to some extent explain the atmosphere of the automotive market.

Imported cars are more expensive

For imported cars, the price cuts of domestically produced cars are only small and small, and they are really big price cuts. Since the import tariffs have officially started to be lowered since July 1, in fact, the major import auto brands that have already officially cut prices have begun to take advantage of the heat and continue to make promotional articles.

"Customs reduction + mid-year promotion = the best opportunity to buy a car!" In Guangzhou Hongyue Hongzhong store, recently launched a factory tax-paid zero-buy flash action Guangzhou station promotion activities, to meet consumers with the price after tax reduction . What is the price reduction of imported cars? The reporter learned that the official price of the entire imported model of Infiniti is up to 60,000 yuan, with a maximum adjustment of 7.6%. Most of the other imported cars have dropped by 6%-7%. For example, the price of the Lexus ES300H before tax reduction is 378,000 yuan, and the price is now 354,000 yuan. The price of imported cars with higher prices is more impressive, such as Land Rover. The original price of the Range Rover Sport SVR was 2.298 million yuan. After the tax reduction, the manufacturer suggested a retail price of 1,090,200 yuan, with the largest drop of 392,800 yuan. There are also manufacturers to make new ideas in addition to price cuts, such as some Subaru dealers to carry out preferential activities, during the June-August period, all customers who purchase the Subaru Forester models can enjoy 5 years of 100,000 kilometers of free basic maintenance.

Also want to remind everyone, do not think that imported cars must be very expensive, in fact, there are some imported cars with low prices, they are more cost-effective after tariff adjustment. For example, the price of Subaru XV is about 200,000 yuan, the price of Renault Cardin is less than 150,000 yuan, and the price of Kia's hybrid power is about 150,000 yuan to 10,000 yuan. These imported cars are all under 200,000 yuan. It is also a good choice to buy an imported car at this price range.



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