The new Mercedes-Benz C-class changed its younger

Beijing Benz pressed the "nuclear button" of the luxury car battle. On July 16, a new generation of Mercedes-Benz C-Class sedan produced by Beijing Benz was officially launched. Beijing Mercedes-Benz announced that a new generation of C-Class sedan will be launched in five models: C180 Classic, C200 Elegant, C200 Fashion, C260 Fashion and C300 Fashion, priced at 308,000, 34.8 million and 388,000 yuan, respectively. , 428,000 yuan and 463,000 yuan. The new C-Class sedan is available in three engine versions: 1.6-liter (supercharged), 1.8-liter (turbocharged), and 3.0-liter (naturally aspirated). It is now officially sold nationwide.

Executive Vice President of Sales and Marketing of Beijing Mercedes-Benz Fu Qiang revealed that the new C-class sedan is expected to sell 18,000 vehicles in the second half of the year, which is a 50% increase over the old-time C-class sales target. "For this. Beijing Benz is full of confidence." Fu Qiang said that the characteristics of the core product of the new car can be summed up in three words: intellectual, dynamic and elegant.

Targeting young consumer trends The new generation of Mercedes-Benz C-Class cars is more youthful. According to reports, the consumer groups of the new generation of C-Class sedan will be positioned in the younger generation who are more intelligent, dynamic and tasteful.

Compared with the previous generation, the new generation of C-Class sedan has adopted a brand-new design concept, employing more than 2,000 new parts and components, and has carried out many important improvements and upgrades in terms of appearance, interior, configuration and powertrain. In terms of power, the 1.8-liter version uses a Mercedes-Benz second-generation petrol direct-injection turbocharged CGI engine, while the C200-elegant model uses the 7G-TRONIC PLUS enhanced seven-speed tiptronic transmission. The new C-Class also carries a range of driving assistance systems from the S-class and E-Class sedan to varying degrees, including the ATTEN-TION ASSIST Attention Alert Assist System. The biggest feature of this system is that when the driver is not Concentration will issue warnings; also, the new C-Class sedan is also equipped with an adaptive high-beam assist system for the first time, this system can automatically adjust the lighting range, in the detection of the front of the vehicle approach, adaptive high-beam assist system can automatically large The lamp switches to low beam and the headlight illumination range is adjusted to an appropriate distance.

In addition, the adaptive braking system as standard for the S-Class and E-Class models is also being used for the first time in the C-Class sedan, where the HOLD maintains the auxiliary function to remove the foot from the brake pedal after the driver deeply applies the brakes. At that time, the vehicle can be kept in a brake state, thereby preventing the vehicle from unintentionally gliding forward in the stop-and-go urban traffic state. It is worth mentioning that the new C-Class sedan is the first Mercedes-Benz model equipped with a Chinese voice control system in the world, and its high-end version is equipped with the Chinese-language LIN-GUATRONIC voice control system developed for the Chinese market. This system has a learning function and can Identify the individual's unique Chinese pronunciation, tone and rhythm to enable people-car communication. In the interior, the 3D color dashboard is the highlight of the interior, and the newly designed dashboard will provide a color display.

50% increase in sales target

With the listing of the new C-Class sedan, Mercedes-Benz, BMW, Audi, the three major domestic luxury brands have completed the upgrading of entry-level models. Compared to the opponents, the new generation of C-Class sedan does not have a longer wheelbase. Its biggest selling point is the introduction of a series of driver assistance systems derived from the Mercedes-Benz S-Class and E-Class sedans, as well as being favored by young consumers. New appearance and features.

In terms of sales targets, Fu Qiang revealed to the Nanfang Daily reporter that the annual sales target for the domestic Mercedes-Benz C-Class sedan is 30,000, of which the old C-Class has sold 12,000 in the first half of the year. "The sales volume of the new-generation Mercedes-Benz C-class sedan in the second half of the year needs to be increased by 50% compared with the old-fashioned C-class sedan. For this, Beijing Benz is full of confidence."

Wen/Tu Nanfang Daily reporter Le Guoxing â– High-end interview with Executive Vice President of Sales and Marketing of Beijing Benz Fu Qiang:

Bei Ben's annual sales growth will reach 50%

“The new-generation Mercedes-Benz C-Class sedan has been listed in the history of Beijing’s Mercedes-Benz, but it may be a very “flat” one.” On July 16, a new generation of Mercedes-Benz C-Class sedan went on the market. This is the biggest move of Beijing Benz in recent years, but the company’s executive vice president of sales and marketing, Fu Qiang, is quite calm.

According to the person in charge of marketing for the first half of this year, Beijing Benz is on the "fast track" and will launch more new products in the future. In an interview with the media for the first time after taking office, Fu Qiang revealed that the sales growth of Beijing Benz will reach 50% in the second half of this year.

The introduction of more new products in the future Reporter: What is the difference between the new-generation Mercedes-Benz C-Class sedan produced by Beijing Benz and the new-generation C-Class sedan that was previously released globally?

Fu Qiang: Overseas new-generation C-Class sedans and Beijing Benz is now listed on the new generation of C-Class sedans are basically not much different, are the same car, we call it "Star Quality, global sharing." However, according to the different needs of the market, Beijing Benz will adjust its products to meet the needs of Chinese consumers.

Reporter: In the future, will a new generation of Mercedes-Benz C-Class cars be extended?

Fu Qiang: The new-generation Mercedes-Benz C-Class has not been extended.

Reporter: The scale of the new-generation Mercedes-Benz C-Class is so large. In addition to informing the outside world of the listing of new vehicles, what is the significance of activities in marketing and other aspects?

Fu Qiang: After entering Beijing in May 2011, Beijing Benz started many major events. The significance of the new-generation Mercedes-Benz C-Class sedans is not necessarily the largest. For example, the foundation of the Beijing Benz engine factory and the launch of the Beijing Benz future project a week ago was a milestone event for Beijing Benz. In that event, a total of 20 billion investment projects were launched, which means that Beijing Benz will achieve 300,000 units of capacity by 2015. And now that Beijing has only two product lines, Mercedes-Benz may introduce more new product lines in the future.

The launch of the new-generation Mercedes-Benz C-Class sedan may be a bland one in the history of Beijing’s Mercedes-Benz. Because Beijing's Mercedes-Benz will have more products in the future, every product will have annual celebrations every year, and every mid-year will have mid-term product upgrades or new products. As a luxury car manufacturer, our products have undergone major changes. At the marketing level, we should do such a big event so that consumers can fully understand the new generation of Mercedes-Benz C-Class sedan.

First half of sales growth exceeds 50%

Reporter: In recent years, the competition between imported and domestic luxury cars has become increasingly fierce. I would like to ask, Beijing Benz how to deal with the marketing policy?

Fu Qiang: Of course imported cars, especially imported luxury cars, have a market in China, but most of the demand for imported luxury cars is concentrated in the high-end consumer class. Therefore, in the luxury car market, localization is certainly the mainstream, and imported luxury cars occupy a certain share. Dr. Cai Che, Chairman of the Daimler Group, has a brilliant explanation for this, that is, “by 2015, the sales ratio of domestic Mercedes-Benz and imported Mercedes-Benz in China will change from the current 30% to 70% to 70% to 30. Therefore, Beijing Benz will occupy a more important strategic position in the Mercedes-Benz system."

Reporter: What will be the growth rate of Beijing Benz in the second half of this year?

Fu Qiang: The growth rate will probably be about 50%, because the amount of retail sales of Beijing Benz from January to June this year is higher than 50% in both product lines.