Weichai Power Strides Forward, Corporate Culture Spanning Development

On the occasion of the 65th anniversary of the establishment of Weichai , Weichai held a large-scale symphony industrial live performance - "China Power". This is a perfect blend of the beauty of fine art and industrial production, showing the magnificent development process of Chinese industry. Milestone performances show Weichai Group's 65 years of growth and development.

When the typical representative of Weichai’s independent innovation spirit—the experimental team of San Gao’s experimental team appeared on the stage; when the “Master” and “Dad, Buddy” of Weichai’s “human-centered” culture were performed; when embodied in Wei Chaiyong When the "dynamic symphonic poem" responsible for development was played, a jubilant blue "ocean" was staged on stage.

Today, Weichai’s career has reached a peak. There are still more peaks waiting for this ambitious company in the future because her goal is to build a century-long enterprise and revitalize China’s equipment manufacturing industry. So, what is the strength to support Weichai climbing tirelessly? This must be a core force that passes through the surface and directs the essence. After in-depth inquiry, the answer surfaced - culture.

Stretching forward Cultural assistance

In fact, the 65th Anniversary celebration of Weichai not only presents development results, but more importantly, it shows Weichai's confidence to the outside world. More specifically, it is the confidence of Weichai culture.

At the celebration meeting, Weichai chairman Tan Xuguang said: "For 65 years, Weichai has created tremendous material wealth and nurtured a rich corporate culture. She left us with many valuable things, but the most precious thing is to nurture it. The spirit of reform and innovation has created an environment where people are doing their best, created a team of entrepreneurs and formed a culture that is dedicated to dedication. This is the foundation of prosperity and development.”

Not only does Tan Xuguang's impassioned speech see Weichai's cultural self-confidence, but also from the management team, workshop workers, and the technical status and mental outlook of the technicians, the entire company displays a culturally confident attitude. Because it is the power of cultural soft power and culture that supports Weichai's continuous seizing of historical opportunities, miracles, and strides. Weichai people have reason to be confident in promoting the culture of corporate development. Equipment, technology, and funds are all hard strengths. The corporate culture carried by the Weichai people is the fundamental driving force for Weichai to achieve leapfrog development.

Weichai’s corporate culture is gradually formed and its cultural self-confidence is gradually established. The most significant culture of Weichai is the execution culture. In 1998, Tan Xuguang took charge of Weichai and put forward the “three chapters of the law”, which marked the formal establishment of the executive culture. He also performed his best in institutional streamlining, reform of the distribution system, technological transformation, marketing innovation, and capital operation.

Another significant culture of Weichai is the culture of innovation. It supports Weichai to insist on independent innovation and master core technologies. The birth of the first “Blue Engine” engine with complete independent intellectual property rights in Weichai was the best interpretation of Weichai's innovative culture.

With the enhancement of the company's strength, Weichai implemented a strategic reorganization of the Hunan Torch in 2005, and broke through the gold industry chain of the heavy-duty truck industry that includes “engine + transmission + axle + vehicle”. In order to promote cultural integration between different sectors and exert synergies, Weichai proposed the cultural concept of “inclusiveness, communication, and responsibility” and formed a group-integrated culture.

These cultural concepts played an important role in the development of Weichai. Culture leads Weichai to progress and achievements stimulate cultural confidence. After adjustment and integration, the most striking highlights of Weichai's current culture are the spirit of responsibility that emphasizes responsibility first and the culture of thanksgiving that advocates two-way gratitude.

Take the initiative to advance the responsibility

There is no eternal thing in the world, including culture. The culture of Chinese companies is also changing with the changes in the external situation and their own development. In response to the needs of the new situation and new tasks, Weichai’s corporate culture is also changing. From the original “inclusive, communication, responsibility” to “responsibility, communication, and tolerance”.

This is not simply a literal adjustment. Instead, Weichai has profoundly realized that a company that can truly assume a large office will often earn its business success while earnestly fulfilling its obligations to the country, shareholders, collaborators, users, employees, and society as a whole. responsibility.

Emphasizing responsibility as the core of corporate values ​​is not only the self-consciousness and self-confidence of Weichai culture, but also determined by the current status of Weichai and the requirements of the times. Today, Weichai has taken the lead in China's automobile and equipment manufacturing industry, and played an important role in the world equipment manufacturing industry. This has determined that she should place responsibility first and shoulder greater responsibility and mission.

"Weichai must have a place in the world's engine market. You must have this ambition." In April 2005, General Secretary Hu Jintao sang earnestly in the words of Weichai.

The strong sense of responsibility has stimulated the strong driving force of Weichai's people. Under the influence of national expectations, Weichai implemented steady production, conquered technical difficulties, and improved the service network layout. It is determined to revitalize China's equipment manufacturing industry, enter the world's top 500, and win glory for the country.

Harmonious development Thanksgiving unlimited

When we look at Weichai's culture of responsibility, we will find another change in Weichai culture: Weichai is integrating the culture of thanksgiving into the corporate culture and strives to build a people-oriented harmonious culture.

“Only if the company is grateful to its employees can it embody the essence of 'people-oriented' in order to promote the common development of employees and the company; only if employees are grateful to the company can they inspire endless work passion and strong sense of responsibility. At the same time, to society, to customers, The gratitude to the partners can guide all members to recognize the important values ​​of society, customers, and partners for their own development, and reflect the essence of a harmonious society.” Tan Xuguang said that he was involved in the original intention of integrating the Thanksgiving culture.

Weichai’s gratitude has been implemented from the idea to actual action. Weichai identified 2011 as the "Year of Thanksgiving." In the company, various activities were successively carried out, including Thanksgiving Day for Women's Day, donations for love, celebration of the elderly, etc. At the same time, Weichai continued to actively participate in public welfare undertakings. At present, it has invested more than 15 million yuan in education and established scholarships in middle schools. , Donate Hope Primary School, Serve the Olympic Games, Participate in Rescue and Disaster Relief, and use actions to interpret the true meaning of gratitude.

Creating a gratitude culture has helped Huiceng gain a lot of benefits, helped her create a strong atmosphere of gratitude, built a harmonious enterprise, fully mobilized the enthusiasm and creativity of employees, enhanced employees’ sense of pride and belonging, and merged into a powerful cultural force. Promote Weichai to achieve better development.

Responsibility and gratitude are both important connotations in Weichai's corporate culture. The two are closely related and inseparable. Weichai’s gratitude to employees, the country, and society reflects Weichai's responsibilities on these levels. In turn, employees’ gratitude for Weichai can enhance their sense of responsibility and regard Weichai as their home as a fulfillment of their dreams. The platform will inject more power into Weichai's take-off.

The Sixth Plenary Session of the Seventeenth Party Congress held in October proposed to deepen the reform of the cultural system and promote the development and prosperity of socialist culture. This kind of national-level cultural construction and corporate-level cultural construction, despite differences in the specific path, However, they are essentially the same. The ultimate goal is to promote the country's prosperity and take-off. Under the current favorable cultural environment created by the country, if Weichai continues to create a dynamic and creative culture as a company’s sustainable development gene, then in the near future, the list of the world's top 500 will have no suspense. The name of Weichai appeared.