·Automotive e-commerce for the first time, users can purchase online full models
Although the concept of car e-commerce has been called for many years, people in the industry know that the so-called car e-commerce is a “pseudo-e-commerce†because it is a Tmall, JD, or a car vertical website. The role is only for the offline dealers "collecting customers" - users pay small deposits online, paying large purchases online. Of course, it is not the e-commerce website that does not have this capability in technology. It is difficult to break the interest pattern in the car sales chain. Stainless Steel Water Tank,Welding Stainless Steel Tank,Ss304 Bolted Stainless Steel Water Tanks,Ss304 Ss316 Stainless Steel Tank Hebei aoliande Chemical Equipment Co., Ltd , https://www.frpgrppipe.com
On the occasion of the first double eleven after the listing, the car home wants to break this pattern. It is reported that from 0:00 on November 11th, users can purchase cars at ultra-low prices at the car home, and can pay all the car purchases online. "This is an important turning point for car e-commerce from the gathering of customers to the transaction. Chinese auto e-commerce will formally enter the trading stage." Qin Zhi, CEO of Auto House, said.
Car home has become a crab. According to the car home, in this year's double eleven car e-commerce war, the car home is the only e-commerce website where users can purchase cars online.
Of course, this can be done. The offline “joint and horizontal†work is the key point. It is necessary to communicate with various manufacturers and distributors, especially the online and offline prices and channel systems. According to the relevant person in charge of the car home, as of now, the brands that have confirmed the participation in the Double Eleven activities include 69 Audi, BMW, Infiniti, Ford, Volkswagen, Mazda, etc. 68 of them have models supporting the full purchase.
It is worth mentioning that the car companies have also emerged further. Ssangyong Motor directly listed the car home as the only sales channel for the petrol version of Aiteng, canceling the offline sales channels. In addition, door-to-door delivery of exclusive models is also available.
The reporter logged into the car home car and found that all kinds of brand cars have been all of them, the final sales price "will be announced on the day of the double eleven." Moreover, users who purchase cars online can enjoy the policy of reducing the cash by 3,000 yuan after various discounts. After completing the car purchase invoice, the user has multiple gifts. It is not difficult to see that the car home is actively promoting users to pay the full amount online.
Car home against Tmall car It is understood that last year's double eleven, the car home's crazy car festival is the main "cheap", this year's main is "real." "In the future, we will no longer focus on PV, UV, duration and other indicators. We are most concerned about the real volume. Even if the initial volume is small, it has important significance for us," Qin said.
Qin Zhi pointed out that Tmall Motors, Truecar and other automotive e-commerce platforms, in the final analysis, is doing marketing. Auto e-commerce online sales, car e-commerce and consumers directly complete the transaction, and the actual sales volume as a measure, is the real car e-commerce.
However, the "degraded" Tmall's car home is inevitably countered by Tmall. Although there have been rumors that Alibaba may be a car owner, but at least until now, the two sides are still wrestling in car e-commerce.
The person in charge of the car home told reporters that last week, in addition to issuing trademark legal documents to various media to prevent the car home from entering the line, Alibaba also blocked the car as a big customer on Baidu and 360 platforms. The home purchases premium inventory during the Double Eleven period. In addition, on the evening of October 30, the hot topic resources of the car home placed on Sina Weibo were offline by Sina Weibo, and the advertising period was not over yet. Sina Weibo's explanation for this is that high-level orders must immediately release all advertising resources from the car home.