China's water purifier market growth rate exceeded 60% in 2014

According to the data, the industry awareness of water purifiers has been rapidly strengthened since 2013, with a growth rate of 67% in 2014 and a growth rate of more than 50% in the first quarter of 2015. It is estimated that the sales in 2015 will be 19 billion (12.1 billion in 2014). At present, there are about 4,000 enterprises in China's water purification industry, and the penetration rate of clean water products is only 3% to 5%. The penetration rate in western developed countries is 20 times that of ours. There is a large market space and strong development opportunities.
Comment: Last year, the pressure of economic downturn was large. The growth rate of the entire household appliance industry was only 0.25%, and there was basically no increase. On the contrary, the water purifier has delivered a satisfactory answer with a growth rate of more than 60%. For consumers, the sudden explosion of water purifiers is the rise of people's health awareness. For businessmen, just-needed, huge profits, service fees, and smart applications are all models of money that many companies dream about. In the emerging category of water purifiers, they are born and are booming.
The industry believes that: the water purifier business as a business, it is no risk itself, gross profit is higher than the average product. At present, China's three or four thousand water purifier companies are making money. The key is to see how many markets are occupied and how many users there are. More importantly, water purifiers also have long-tailed benefits that will give rise to huge business opportunities. This is exactly the dream of home appliance companies. For example, the consumable parts of the water purifier are filter elements. After the user purchases the water purifier, it is necessary to periodically replace the filter element.

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