Daimler executives said they have not contacted Huachen in joint ventures
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Although Huachen Automobile Chairman Yu Yumin repeatedly claimed in public that the fastest possible by the end of this year, Brilliance Automotive will be in a joint venture with Mercedes-Benz in the field of modified cars and special vehicles, but Daimler seems to have thrown Hydrangea not too early for Brilliance. cold.
Recently, a senior executive of Daimler Northeast Asia Investment Co., Ltd. said in an interview with the reporter of “Daily Economic News†that rumors that Mercedes-Benz will conduct a joint venture with Brilliance in the field of special vehicles are not true, at least for Daimler. Did not contact with Brilliance on this issue.
“The rumors are totally ridiculous at present.†Said Daimler’s top executive in an interview with reporters on Monday. “We have never had contact with Brilliance. Even if we have the opportunity to cooperate in the future, it is unlikely to be established. The largest joint venture may be provided by Mercedes-Benz to provide a special chassis for the car, Brilliance to enrich the tops of the product, the two sides can take the mode of cooperation between upstream and downstream industries."
Although Daimler's response was dull, in the eyes of Yan Yumin, the production of modified cars has become an important strategic layout for Brilliance Automotive in the future. In fact, Brilliance has long demonstrated its strength in the fields of special vehicles and special vehicles, as well as a variety of special vehicles such as police vehicles, postal services, ambulances, and barrier-free vehicles.
Yu Yumin stated that Huachen will preempt the layout of blank areas such as special vehicles and modified vehicles in the future. Although the sales of these products in some areas are small, the sales volume is expected to be around 10,000 next year, but the market efficiency will be very good. In recent years, Brilliance Automotive has sold more than 300,000 vehicles each year, but its profitability has been poor. Once it can be captured in the special vehicles and modified vehicles market, it will alleviate the difficulties to some extent. It is understood that in order to develop in the field of special vehicles such as modified cars, Brilliance has formulated a plan to build four new production bases nationwide. At present, Liaoning Tieling Base and Shanghai Base have been identified.
Analysis of the industry, Brilliance and Mercedes-Benz joint venture, regardless of whether or not happy Daimler, first of all to face the issue of joint ventures.
China’s automobile industry policy stipulates that the same foreign company is only allowed to establish two joint ventures in the country (including two) producing the same vehicle products (passenger cars, commercial vehicles, and motorcycles). Although Daimler currently has only a Mercedes-Benz joint venture in the passenger vehicle segment, it has already had a joint venture with Daimler in the field of commercial vehicles. Therefore, it remains to be seen how Mercedes-Benz will break the quota limit for joint ventures in the future.
For this issue, Yu Yumin said that since the cooperation with Mercedes-Benz is on the modified car, it is not limited by the number of joint ventures; at the same time, the cooperation with Mercedes-Benz will not affect the cooperation between Brilliance and BMW.