· Define a fuzzy "car network" without top-level design

The hot "car network" is coveted, but it may be a pit to enter.
Is the Internet industry capable of subverting the traditional auto industry? In the "car networking" entrepreneurial wave, who is most likely to become a "pig" flying in the future?
This is not a fantasy. With the application of new technologies such as GPS navigation and automatic driving, the concept of "vehicle networking" is now extremely hot. The market size of over 200 billion yuan is expected to make many players drool. Automakers such as SAIC, BAIC, and Chery have hit the Internet, and even LeTV (78.700, 3.17, 4.20%) announced in December 2014 that LeTV will officially build a car to subvert Tesla.
Obviously, industry innovation based on Internet thinking is making "car networking" the same as new energy, becoming the next investment hot spot for the domestic auto industry.
However, some people in the industry told the "Financial Weekly" reporter that the lack of top-level design of the Internet of Vehicles is inherently inadequate, and it would be disturbing to enter.
Defining the definition of the concept of car networking is derived from the Internet of Things. The definitions vary according to the industry background.
The latest definition of the Vehicle Network Industry Technology Innovation Strategic Alliance (hereinafter referred to as the Vehicle Network Alliance) is based on the in-vehicle network, the inter-vehicle network and the vehicle-mounted mobile Internet, in accordance with the agreed communication protocol and data interaction standards, in the car-X ( X: A large system network for wireless communication and information exchange between cars, roads, pedestrians, and the Internet. It is an integrated network that enables intelligent traffic management, intelligent dynamic information services, and intelligent vehicle control. It is the Internet of Things. Typical applications of technology in the field of transportation systems.
"But this definition has obvious defects, that is, neglecting the offline cooperation of 4S shop service, driving, and various terminal APPs to support the organic operation of the Internet of Vehicles in the vehicle networking industry chain." Industry observer Zhang Xiang to "Financial Weekly" The reporter said that a car network that ignores the cooperation under the industrial chain line, no matter how big the boundary is now defined, is still too small. Because the car networking industry chain is still in the industrial fission, every new change that occurs every day, every new thing that emerges is the former component and has great economic value.
The core issue is the schema definition. Zhang Xiang believes that the traditional Internet enterprise business model is "light asset model", that is, "human-machine (database) virtual space" mode; and car networking can integrate the upstream and downstream industry chain of automobiles, and even extend to industries that have not yet appeared, belonging to "Internet The heavy asset model ", therefore, the definition of the Internet of Vehicles alliance is flawed, apparently mainly from the idea of ​​Internet companies.
The "minefield" is difficult to revolve The root cause of the minefield is the competition for the market.
According to industry public data statistics, as of the end of 2014, China's motor vehicle ownership was nearly 280 million. If these cars are transformed into mobile internet terminals, and the automobile industry chain is far longer than the IT industry chain, the commercial value of the future mature car network will far exceed the current lightweight Internet.
"Because of this, both the automotive industry and the Internet industry are striving to win the dominance of car networking construction, especially the establishment of some standards. This is the minefield of the future." Cui Dongshu said.
Conflicts in technology and philosophy are also an obstacle. The development model of the IT industry is characterized by open sharing, capital and technology entry barriers, and even patents can be shared and traded; while the traditional automotive industry has huge capital investment due to key components such as engines and gearboxes, and technology sharing is difficult.
This makes the whole vehicle enterprise in the process of embracing the Internet, strictly guarding that the chip port is not open (such as the car OBD chip), profit is the first priority, which is the inherent challenge of the integration of technology and concept in the process of building a car network between the car enterprise and the Internet enterprise. .
Cheng Xiaodong, a market analyst at the Price Department of the National Development and Reform Commission, told reporters that for state-owned enterprises in the auto industry, if they cannot grasp the market initiative, they usually cannot participate in it. What's more, there is a huge difference between the auto industry and the IT industry's industrial chain.
Cheng Xiaodong believes that the development of China's IT industry is in line with the level of the international IT industry, and its industrial chain has long been a mature "modular." For example, although the production of mobile phones will face some patent bottlenecks, the payment of patent fees to companies like Qualcomm can effectively solve technical shortcomings. However, the global auto industry's more than 100 years of co-opetition development model and industrial characteristics have made the industry chain supporting mode unable to "modulate", which makes car companies embrace the IT industry and jointly build the future car networking process in the face of this "minefield" ", it takes a long time to integrate and solve.
"Don't forget, even based on the definition of the Internet of Vehicles Alliance, the cloud data generated by the Internet of Vehicles will far exceed the current lightweight Internet. How to interact and store the future of the Internet of Vehicles database, it is necessary to coordinate telecom operators and cloud data. The work of the operator. "A Chinese telecom person said that in the future, the Internet of Vehicles will not only overload the Internet, but also need to open up resources of multiple monopoly industries to achieve linkage and organic interaction, and then it is possible to build a real car network.
"2015 is likely to become the first year of the real start of China's car networking." Cheng Xiaodong said. Although the relevant ministries have not yet initiated research on the top-level design of the Internet of Vehicles, the media and industry pioneers have begun to make forward-looking suggestions.
According to industry insiders, based on the "easy port access of the industrial 4.0 smart car (intelligent traffic) Internet lifestyle", it should be the ideal and mature form of car networking in the future. Nowadays, the hot-selling Internet companies are making cars, and even the Internet and IT industries are trying to dominate the construction of the Internet of Vehicles. It is too simple to imagine the automobile industry. This requires the top-level design to catch up as soon as possible, so that it will not commit the crisis of new energy vehicles. .

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