Demand boosts confidence Red Lion Jessie products and services packaged and sold
To serve as a distributor of Jie Lions Lu Xiaojun and Zhang Maolin’s goals all point to Jessie. Recognized after the service Why are the thresholds so high and dealers are rushing to sell Jieshi? Demand boost confidence Do not think that these dealers are impulsive, they are actually a very rational group, they are fancy the huge demand for high-end high-power tractors in southern coastal cities. 1. Thigh & Calf Brace Helps smoothe aches and muscle pains
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On July 15th, Lu Xiaojun, general manager of Shenzhen Xingyuqi Industrial Development Co., Ltd sat down in his shop and looked at the Jieshi who stood silently on the side. Six months of intense construction was not in vain. His Hongyan 4S exhibition hall has been accepted.
At the same time, in the modern logistics park in Huli District of Xiamen City, another Hongyan 4S store has begun to take shape. This is Xiamen Hongyan Steyr Trade Co., Ltd. "After the glass walls of the exhibition hall are fully constructed, we will also display giant lion advertising around them," said Zhang Maolin, general manager of the company.
"I just came to the lion." Lu Xiaojun bluntly.
“Jielin is the first product produced by SAIC Iveco Hongyan on a brand-new platform, with high-end positioning and high technical content. To sell Jieshi, the first requirement is to have a first-level dealer qualification and an exhibition hall with certain conditions. The city is so big, driving 40 minutes can be completed, land and money, building a high cost, before we just image store, there is no exhibition hall, just because they are optimistic about Jieshi, just come up with so much money to build 4S shop. "Zhang Maolin also said.
In addition to exhibition halls, Jieshi also has access to post-sale service. "Maintenance of the Lion requires special equipment. The headquarters also requested to set up a special station for the Lion. We are preparing for it." Lu Xiaojun said. "In order to sell the lions, in addition to buying 3 show cars in full, we also spent $110,000 on our own to hold new product exhibitions. Together with the investment in maintenance equipment, pre-training, advertising and exhibition fees, we have It took more than two million yuan," said Lu Xiaojun.
"The maintenance threshold of Jieshi is not low, and the accessories require at least 200,000 yuan to be stored." Yang Chunlian, general manager of Huaqing Automobile Sales Co., Ltd. of Shaoguan, Guangdong, pointed to a row of neat accessories and told reporters.
The storefront, maintenance, and accessories have built a three-door threshold for Jieshi's distribution services.
“Jielion has the quality of imported cars, but the price is comparable to domestic high-end heavy trucks. In addition, Jessie has many selling points, such as the warranty period of 2 years or 240,000 kilometers, and some heavy trucks have a warranty period of less than 100,000 kilometers. "Zhang Maolin said.
In addition to the products, Hongyan also attaches great importance to the service of Jessie. “The details of Hongyan’s promotion of the lions have given us a new look. We do feel that Hongyan must not only bring high-quality products to the users, but also provide high-quality services. (Conversion 2) The third edition) Hongyan designed a variety of training for Jessie. When employees deliver new cars to users, they not only have to pay attention to the matters needing attention, but also have to sign and approve the users. We need to sell Jessie lions by selling cars. "Lu Xiaojun said.
“Heavy duty truck users value the vehicle itself, and pay more attention to the cost of after-sales service and life-long maintenance. Although the threshold for entry is high, it actually provides a reliable guarantee for the use of the vehicle. Jessie's 'handsome man' needs to wear good clothes to recruit more people. Like. We recognize Red Rock's requirements in these areas." Zhang Maolin said.
“The demand for heavy trucks in the Xiamen market has been dominated by high-end tractors. Users are not particularly valued in terms of prices. Many users buy imported tractors such as Scania and Mercedes-Benz. The Jay Lion is equipped with imported Cursor9 engines. The market is very easy to settle, the market prospects should be good." Zhang Maolin said.
When Zhang Maolin rushed to build a 4S store, other dealers also frequently throw out big shots. Cheng Yi, sales manager of Red Rock's first-level dealership in Nanhai, Foshan, said: “There are solid high-end car users in the Guangdong region, and there are thousands of high-end tractors each year. I believe that Jieshi can win in the import substitution market. We are not satisfied with the sale of a single car, but we are more focused on scale and strength.In Guangdong, our heavy truck sales have always been at the top of the list, and what we need to do is to lead the trend. Waiting for a model to be sold in the market before sales How much can we do? When we haven’t officially promoted Jieshi, there are already many users who come to the store to consult with them, which further increases our confidence in doing so.†Don’t look at just a few sentences that are downplayed, but the wings are full. It is emboldened that they have set a sales target of 150 for this year. Outside the store, 10 Jay Lions who are in the early stages are waiting quietly for the “masters.†Three other Lions are still in transit.
It is because of the dual trust in the products and the market that the dealer has built a nesting phoenix. On July 20, good news came from Foshan and another two Jieshi were taken home by users.
View related topics: New Generation Hongyan Heavy Truck - Jieshi GENLYON heavy truck listing
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