Domestic SUV Market Segment Analysis in 2011

Domestic foreign SUV market share rose to 61.4%

According to the sales data of the Federation of Travel Unions organized by Gasgoo.com, sales of domestically produced SUVs in 2011 increased by 23.6% year-on-year to 1,161,100 units. Among them, the market share of foreign brands increased, and the market share of independent brands declined. In 2011, the sales volume of domestically produced SUVs of foreign brands increased by 30.9% year-on-year to 99.40 million units, and the market share increased from 58.0% in 2010 to 61.4%. Sales volume of self-owned domestic SUVs increased by 13.6% year-on-year to 625,100 units, and the market share decreased from 42.0% in 2010 to 38.6%.

According to the price, the domestic SUV market will be divided into four major market segments: low-end (less than 80,000 yuan), medium-end (8-15 million yuan), high-end (15-30 million yuan), and high-end (more than 300,000 yuan). ) In the 2011 SUV segment, market share increased for the high-end and mid-high-end markets - from 4.9% and 53.3% in 2010 to 6.0% and 56.2%, respectively; The low-end market – from 29.5% and 11.3% in 2010 to 29.3% and 8.5%, respectively.

In terms of foreign investment and self-owned brands, foreign SUVs are mainly concentrated in mid-to-high-end and high-end markets in China's SUV segments in 2011, while a very small number are distributed in the mid-end market, but only account for mid-range SUVs. 0.5%. The self-owned brand SUVs are mainly concentrated in the mid-range and low-end markets, while a very small number enter the mid-to-high end market, but only account for 1.7% of the mid-to-high end SUV market, as shown in Figure 2.

The following analyzes the sales performance of domestic foreign investment and self-owned brands in the SUV segment.

Foreign brands: fastest sales of high-end SUVs

Of the domestically-made foreign-invested SUVs, 90.1% of sales in 2011 were from the mid- to high-end SUV market (compared with a 1.0 percentage point decrease in 2010), and sales of foreign mid- to high-end SUVs increased by 29.5% to 855,500 units; 9.7% of sales came from the high-end SUV market (accounting for Compared with 2010, it was 1.3 percentage points higher. Foreign high-end SUV sales increased 50.4% to 96,400 units; 0.2% sales came from the mid-end SUV market (compared with a 0.3% drop in 2010), and foreign-funded mid-end SUV sales fell 35.3%. 2404 vehicles.

Independent brands: sales of high-end and low-end sales fell

In China's own-brand SUVs, 75.5% of sales in 2011 came from the mid-range SUV market (accounting for 3.6 percentage points higher than in 2010). Autonomous mid-range SUV sales increased by 19.3% to 472,200 units; 22.0% of sales came from the low-end SUV market. (Compared with 2010, which was 4.9 percentage points lower), autonomous low-end SUV sales increased 7.2% to 137,600 units; another 2.5% of sales came from the mid- to high-end SUV market (1.3% increase compared to 2010). Sales of high-end SUVs increased by 136.8% to 15,500 vehicles.

Note:

1: Shanghai GM's total sales include a small number of imported SUVs. This report does not include domestic SUVs in total sales.

2: Domestic SUVs and market segments included in this article are divided into:

- High-end (manufactured guide price >= 300,000): Audi Q5, Prado, Pajero, Land Cruiser and Loulan.

- High-end (15 million yuan <= factory guide price <300,000 yuan): Beijing Luba and Warriors, Hyundai ix35 and Tucson, Honda CR-V, Nissan Qijun and Hacker, Na Zhijie 7SUV, Kia Lion Run and Wisdom Run, Toyota Highlander, Huatai B35, Volkswagen Tiguan, Roewe W5, Toyota RAV4, Nissan Paladin.

- Mid-end (80,000 yuan <= factory guide price <15, 000 yuan): Beijing Cross (other SUVs), BYD S6, Great Wall Haval H Series, Feiteng - Cheetah, Southeast Fulica, Seahorse Knights, China V5, Huatai Santa Fe and Traka, Gioault, Jianghuai Ruiying, Jiangling Baowei and Landwind SUV, Weilin X5, Chery Tiger, Dongfeng Odin, Huanghai SUV, ZTE Unlimited SUV.

- Low-end (manufactured guide price <80,000 yuan): Beijing 2020 series, Legend of Fukuda, Great Wall Haval M Series, Gio GS50 and Sailor, Lifan X60, Amelia Jones, Ruiqi M1-Jeep, Zotye 2008 and Zotye 5008 .