·From the rumors of FAW Dongfeng merger, how do independent brands rise?

In recent days, news about the re-appointment of new chairmanships by FAW Group and Dongfeng Motor has been spread on the Internet, and even the news of the merger and reorganization of FAW Group and Dongfeng Motor on the network.
If the personnel outside the airborne enterprise are the chairman, the most direct effect will be to prevent the occurrence of corporate corruption, because the external forces are less involved than the talents that grow up within the enterprise, and therefore more powerful.
However, the rise of independent brands in state-owned auto companies is another topic. Whether it is the replacement of executives, or the merger and reorganization of two large auto companies, there is no guarantee that fundamental changes will be made to auto companies.
The performance of large-scale state-owned auto companies' own brands did not meet people's expectations. What is the reason?
Is it the existence of a joint venture company? There are many people who hold this view. It is believed that the existence of the joint venture company has brought a lot of profits to the state-owned automobile enterprises, which makes the leaders of state-owned automobile enterprises have inertia in the development of their own brands.
Since the assessment of state-owned auto companies includes joint ventures, the quality of their own brands seems to be easily overshadowed by the good performance of the joint venture company.
However, even if there is such a situation, it cannot be said that the existence of the joint venture company hinders the enthusiasm of the independent brand leaders.
If the state-owned auto companies do have such inertia, it is also related to the assessment mechanism. The existence of the joint venture company can only provide strong financial support for the development of independent brands without any negative impact.
If the assessment of state-owned auto companies can independently develop the development of independent brands, then this so-called inertia can be avoided.
And even if the leader of the company is replaced, or even the joint venture company is removed, if the assessment mechanism maintains the status quo, the development of the independent brand of the state-owned automobile company will still have obstacles.
In addition, although simple mergers between enterprises can rapidly expand the scale of enterprises, it is difficult to achieve the purpose of improving the competitiveness of enterprises. The development of independent brands is ultimately the improvement of competitiveness, not the expansion of scale.
A problem that may even arise is that the merger and reorganization between large state-owned auto companies has caused 1+1<2 to happen, because integration itself requires cost, and the contradiction of integration may affect the progress that the company itself has made.
Therefore, in order to make the rise of the independent brands of state-owned auto companies, the adjustment of senior leaders is necessary, and the merger and integration between enterprises is also indispensable. But the most important thing is that the operating mechanism of state-owned auto companies needs reform. The operating mechanism includes the assessment mechanism and management mechanism of the enterprise.
Once the assessment mechanism and management mechanism are perfected, the merger and reorganization that occurs automatically due to the strength of market competitiveness can achieve the best results.

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